BEST FOOT FORWARD 9th World Congress on Snow and Mountain Tourism - PowerPoint PPT Presentation

#mountainlikers #unwto @cathyodowd THE RE-INVENTION OF THE HIKING INDUSTRY BEST FOOT FORWARD 9th World Congress on Snow and Mountain Tourism

OUTDOOR MARKET IS GROWING https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

HIKING IS A GATEWAY ACTIVITY https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

ADVENTUROUS PEOPLE TURN TO HILL WALKING WITH AGE. IT ENABLES THEM TO CONTINUE 
 BEING ONE OF THE TRIBE. Emily Rodway, editor TGO IT’S THE FINAL CHAPTER https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

http://health.gov/paguidelines/guidelines/chapter2.aspx GOOD FOR http://www.huffingtonpost.com/2014/07/18/ 
 PHYSICAL how-taking-a-hike-can-mak_n_5584809.html HEALTH 9th World Congress on Snow and Mountain Tourism

GOOD http://www.outsideonline.com/2048391/adhd-fuel-adventure 
 FOR http://www.mind.org.uk/media/2976123/how-to-improve-your-wellbeing-through-physical-activity-and-sport.pdf 
 http://www.ncbi.nlm.nih.gov/pubmed/21495519 http://www.apa.org/monitor/2011/12/exercise.aspx MENTAL HEALTH 9th World Congress on Snow and Mountain Tourism

WHITE WEALTHIER OLDER https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

OLDER DEMOGRAPHIC GROWING https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

RISE OF THE INSTAGRAM STARS 9th World Congress on Snow and Mountain Tourism

http://www.outsideonline.com/2027506/pics-or-it-didnt-happen NEW MARKETING http://www.fastcocreate.com/3054309/behind-the-brand/how-the-north-face-uses-hardcore-exploration-to-inspire-everybody-else? AVENUES 9th World Congress on Snow and Mountain Tourism

Andy Schimeck, CEO, Marmot Mountain Europe ANDY SCHIMECK, CEO, MARMOT EUROPE 9th World Congress on Snow and Mountain Tourism

IT’S NOT 1995 - WIFI IS MANDATORY 9th World Congress on Snow and Mountain Tourism

IT'S NOT ENOUGH TO HAVE A https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf WEBSITE 9th World Congress on Snow and Mountain Tourism

WE RUN TRIPS THAT ARE VERY WELL I WORK WITH CHOIRS IN THE UK TO OFFER SINGING RESEARCHED AND WE ARE CAREFUL WITH AND HIKING HOLIDAYS, AND WITH YOGA TEACHERS. A LOT OUR UNIQUE SELLING POINTS, WE CHARGE OF FINDING THE RIGHT NETWORKS IS DONE VIA FACEBOOK A BIT MORE BUT OUR CLIENTS UNDERSTAND WHAT THEY ARE PAYING FOR. Tanya Perrett, founder Live Breathe Hike MOST OF OUR CLIENTS ARE LOYAL. WE NEED TO ADD VALUE, TO OFFER THINGS THE Julia Tregaskis-Allen, CLIENTS CAN’T EASILY ARRANGE THEMSELVES. co-founder Tracks and Trails Pär Lindholm, owner Active Spain HIKERS WANT AN ENRICHED EXPERIENCE https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

IN UNDERSTANDING THE DIFFERENT NEEDS AND MOTIVES OF HIKERS, WE NEED TO INVEST IN A NEW QUALITY OF HIKING EXPERIENCE RELATED TO INFRASTRUCTURE, TRAILS AND DESTINATIONS. FRANZISKA http://www.wanderstudie.projectm.de THIELE GERMAN MARKET 9th World Congress on Snow and Mountain Tourism

BAD NEWS IN LONG TERM TRENDS 9th World Congress on Snow and Mountain Tourism

THE RELENTLESS RISE OF URBAN https://upload.wikimedia.org/wikipedia/commons/c/c8/Percentage_of_Population_Living_in_urban_areas_1950-2050.png LIVING 9th World Congress on Snow and Mountain Tourism

HIKERS NEED TO START YOUNG https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

TODAY’S KIDS http://www.theguardian.com/lifeandstyle/2010/aug/16/childre-nature-outside-play-health STAY INDOORS http://www.dailymail.co.uk/femail/article-2307431/Children-today-read-chores-HOMEWORK-play-outside.html 9th World Congress on Snow and Mountain Tourism

DOGS GET OUT MORE THAN https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/481299/mene-headline-report-2014-15.pdf KIDS DO 9th World Congress on Snow and Mountain Tourism

VIRTUAL http://www.cnet.com/news/climbing-in-virtual-reality/ REALITY GOES http://www.pcworld.com/article/3019511/ces/everest-vr-demo-triggered-my-fear-of-heights-and-nearly-brought-me-to-my-knees.html OUTDOORS 9th World Congress on Snow and Mountain Tourism

"WE BELIEVE THIS KIND OF IMMERSIVE, AUGMENTED REALITY WILL BECOME A PART OF DAILY LIFE FOR BILLIONS OF PEOPLE." Mark Zuckerberg MARK ZUCKERBERG LAST WEEK IN BARCELONA 9th World Congress on Snow and Mountain Tourism

CROWDING ON EVEREST 9th World Congress on Snow and Mountain Tourism

“MONT BLANC IS A HEAP OF GARBAGE, A MOUNTAIN COVERED WITH THE CRAP, URINE AND DETRITUS OF THE LAST 50 YEARS.” CROWDING ON Jean-Marc Peillex, mayor of Saint-Gervais MONT BLANC https://barefootandrunningblind.wordpress.com/2014/09/14/utmb-ultra-trail-du-mud-bath/ http://www.spiegel.de/international/europe/popularity-of-mont-blanc-makes-climbing-it-more-dangerous-a-990885.html 9th World Congress on Snow and Mountain Tourism

ALFREDO FERREYROS, PRESIDENT, http://www.telegraph.co.uk/travel/galleries/Tourist-traps-the-worlds-most-crowded-places/crowd-machu/ EXPLORANDES 9th World Congress on Snow and Mountain Tourism

HEALTHY WEALTHY AND WHITE 9th World Congress on Snow and Mountain Tourism

EUROPEAN AND NORTH AMERICAN MARKET IS 98% OF THE BUSINESS. TOURISTS OUT OF ASIA ARE A POTENTIAL BOOM MARKET, ESPECIALLY THE CHINESE. I HAVE HAD ONE GROUP LIKE THAT AND IT TURNED OUT TO BE A NIGHTMARE, BECAUSE OF LANGUAGE AND CULTURAL BARRIERS. LANGUAGE South African hiking guide AND CULTURAL BARRIERS 9th World Congress on Snow and Mountain Tourism

MILLENNIUM HIKES, AN INITIATIVE AIMED AT DEVELOPING INTERNATIONAL CROSS-CULTURAL HIKES AS SUSTAINABLE TOURISM PRODUCTS CATHERINE GERMIER-HAMEL, CEO, MILLENNIUM DESTINATIONS 9th World Congress on Snow and Mountain Tourism

DO YOU REALLY WANT TO GUIDE 15 NOISY KIDS? YOU WANT TO GUIDE ONE PERSON FOR DOUBLE THE MONEY AND A FRACTION OF THE HASSLE. BLACK PEOPLE DON’T CLIMB ROCKS, THE WHOLE IDEA OF GOING OUT THERE IS A WHITE MIDDLE-CLASS CONCEPT. South African hiking guide BARRIERS TO ENTRY ARE COMPLEX https://www.sportengland.org/media/871842/outdoors-participation-report-v2-lr-spreads.pdf 9th World Congress on Snow and Mountain Tourism

http://www.outdoorafro.com BLACK http://gripped.com/routes/kai-lightner-joins-the-9a-club-with-era-vella/ PEOPLE BOTH HIKE AND CLIMB 9th World Congress on Snow and Mountain Tourism

FIND PEOPLE WHO ARE ALREADY DOING THESE THINGS. RATHER THAN HAVING PRIVILEGED, WELL-INTENTIONED WHITE PEOPLE COMING INTO THESE COMMUNITIES AND SAYING THIS IS GOOD FOR YOU, HAVE PEOPLE WITHIN THE COMMUNITY SAYING “HEY, THIS IS SOMETHING THAT HAS BROUGHT JOY TO MY LIFE.” LET IT COME FROM WITHIN THE NEIGHBOURHOOD. JAMES MILLS http://joytripproject.com/ THE JOY TRIP PROJECT http://www.amazon.com/Adventure-Gap-Changing-Face-Outdoors/dp/1594858683/ 9th World Congress on Snow and Mountain Tourism

#mountainlikers #unwto @cathyodowd BEST FOOT FORWARD RICH COMPLEX OPPORTUNITY 9th World Congress on Snow and Mountain Tourism