www.baconcoach.com/learn Video & Audio Multi Media Content - PowerPoint PPT Presentation

TRAINING - Video & Audio www.baconcoach.com/learn

Video & Audio Multi Media Content www.baconcoach.com/learn

Video Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. - Wikipedia www.baconcoach.com/learn

Audio Digital recording and reproduction converts the analog sound signal picked up by the microphone to a digital form by the process of digitization. This lets the audio data be stored and transmitted by a wider variety of media. - Wikipedia www.baconcoach.com/learn

Why Use Audio & Video? Content Development www.baconcoach.com/learn

Video Record Edit Process Upload Deliver www.baconcoach.com/learn

Record Laptop iPad iPhone Camera (GoPro) www.baconcoach.com/learn

Edit Mac - ScreenFlow, 
 Camtasia, iMovie PC - Camtasia, Adobe Premier Elements, Movie Maker Free - Jing - Screen Capture www.baconcoach.com/learn

Process Universal - MP4 PC - AVI www.baconcoach.com/learn

Upload Free - YouTube, Video Paid - Vimeo, Amazon S3 www.baconcoach.com/learn

Deliver Wide Open - You Tube Control - Vimeo www.baconcoach.com/learn

ScreenFlow www.baconcoach.com/learn

Audio Record Edit Process Upload Deliver www.baconcoach.com/learn

Record Laptop iPad iPhone Mic - USB or Lav www.baconcoach.com/learn

Edit Free - Audacity PC - Sound Forge Mac - GarageBand - Logic Pro Voice Over/Music www.baconcoach.com/learn

Process Universal - AIFF or WAV Uploads - MP3 www.baconcoach.com/learn

Upload Free - WordPress Paid - Libsyn or BluBrry iTunes - Podcast www.baconcoach.com/learn

Deliver Your Website - MP3 Podcast - Itunes www.baconcoach.com/learn

Audacity www.baconcoach.com/learn

It Starts With A Strategy Content With A Purpose www.baconcoach.com/learn

Audio/Video Strategy Who Are You Trying To Reach? What Is Your End Goal? One Time/Lifetime? Where Is Your Audience? www.baconcoach.com/learn

Video Content Talking Head Interviews Screen/Slide Shows Live www.baconcoach.com/learn

Audio Content Monocast Interviews Training Being Interviewed www.baconcoach.com/learn

Multi Purpose Repurposing Content www.baconcoach.com/learn

Live/Replay Options Blab.im Periscope.tv Facebook Live (IOS) www.baconcoach.com/learn

LIVE Is Huge Live & Archive www.baconcoach.com/learn

What Are People Searching For? YouTube - Training iTunes - Various Websites - Details What Do You Want To Be Found For? www.baconcoach.com/learn

Research Search For Video www.baconcoach.com/learn

Video Thoughts How To Create Great Video www.baconcoach.com/learn

5 Major Parts Camera - Resolution Lighting Audio Titles & Text CTA = Call To Action! www.baconcoach.com/learn

Camera HD - 1080P - 16x9 Ratio SD - 480P - 4x3 Ratio Sideways or Square www.baconcoach.com/learn

Lighting Key - Main Light Fill - Soft Fill Back - Definition Ambient - Face The Light www.baconcoach.com/learn

Audio Proximity - Close = Bass Level - Low = Hiss Background Noise Music/SFX www.baconcoach.com/learn

Titles & Text CG Character Generation Lower Thirds Easy To Read In All Sizes www.baconcoach.com/learn

The Call To Action Vimeo/YouTube Clickable Link Embed In Video www.baconcoach.com/learn

Audio/Video Marketing Drive Through The CTA www.baconcoach.com/learn

Why Behind The How? YouTube - #2 Search Engine Gets You Noticed - 
 Social Media Video Moving Timeline Images Adds Time To Website Visits www.baconcoach.com/learn

What’s The Goal? Get People To Buy (Now or Later) www.baconcoach.com/learn

What’s Hurting The Goal? The Free Economy www.baconcoach.com/learn

Fear • I Don’t Know Audio or Video? • Who Wants To Hear From Me? • No One Will Consume? • I Don’t Know How To? • I Don’t Have The Tools? • Quality? • You Are Unique! People Care! www.baconcoach.com/learn

Fight That Fear • Get Online • Buy The Gear You Need • Learn The Tools • Experiment • Post & Grow • People Want Your Content!!! www.baconcoach.com/learn

People Consume Media • Video Marketing Stats • Social video generates 1200% more shares than text and images combined • Companies using video enjoy 41% more web traffic from search than non-video users • Video drives a 157% increase in organic traffic from search engines www.baconcoach.com/learn

People Consume Media • Audio Marketing Stats • 97 million Americans drive to work alone • 37 million people have gym memberships • 40% of Americans are consuming audio on their smart phones www.baconcoach.com/learn

Create A Conversation You Ideal Customer - Your Ideal Solution www.baconcoach.com/learn

Your Homework Audio & Video - Worksheet www.baconcoach.com/learn

TRAINING - Video & Audio www.baconcoach.com/learn