Cirrus Audio Solutions Cirrus Audio Solutions Home Audio Portable - PowerPoint PPT Presentation

Cirrus Audio Solutions

Cirrus Audio Solutions Home Audio Portable Audio Personal CD Player A/V Receiver w ith MP3/WMA Flash & HDD based DVD Receiver MP3/WMA Players

Home Audio driven by Digital Multi Channel Surround Sound Multi channel Content Decoding Digital Content into Multi Channel Output Stereo Content Mixing Stereo into Multi Many other Channel Output Audio Sources • High Availability of Digital Multi Channel Content DVD • Advanced Algorithms turn any content into Digital Multi channel

Cirrus Leads in Digital Multi-Channel Market Cirrus Audio Customers • Cirrus - the Partner of Choice • 9 of Top 10 AVR OEMs use primarily Cirrus DSPs today • Wide range of solutions • Complete Library of Algorithms • In-house Software support & development • Innovating new high end features • Feature migration to low end

A Complete Library of Algorithms MPEG- -1, Layers 1, 2, 3 1, Layers 1, 2, 3 MPEG MPEG- -2, Layer 2, 3 2, Layer 2, 3 MPEG Dolby Digital with Dolby Digital with Crystal Extra Crystal Extra Surround (6.1/7.1) Surround (6.1/7.1) DVD Audio DVD Audio (PCM Pack Layer) (PCM Pack Layer)

A/V Receiver – The Golden Segment of Home Audio USA Shipments 1996-2002e • Stable ASPs over 6 years A/V Receivers 3,000,000 $500 • Mix of New vs. Old maintain $450 ASPs 2,500,000 $400 • Continued Innovation $350 2,000,000 $300 • 1997 Dolby Digital 1,500,000 $250 • 1998 DTS $200 • 2001 +6 Channels 1,000,000 $150 • High End Audio Segment $100 500,000 • Less affected by Recessions $50 • Less affected by Booms 0 $0 1996 1997 1998 1999 2000 2001 2002e • Long term buying decision No Surround Pro Logic Dolby Digital DTS +6channel FASP Source: CEA, Cirrus

Cirrus Product Positioning in AVRs High-end •THX •96/24 •7.1 •7ch x 150W High-Midrange • Performance and Integration •AC3/DTS/PLII Leader CS494xx •96/24 • Single Component Solution •6.1 •DVD-A BM • Ultra Flexible •6 ch x 110W • User Programmable “Framework” Midrange/Value Range overlap • Highest Volume / Market Leader •AC3/DTS/PLII • Over 300 Production Applications Codes CS493xx •5.1/6.1 • Precision Decoders •5ch x 100W • IBA for lowest system cost Entry overlap • •AC3/PL Ultra Low Cost •5.1 CS492xx • ROM’d •5ch x 70W • AC3/PL,SRS Circle Surround

CS49400 Enables Advanced AVR Performance at Mainstream Prices • 32-bit Integrated 516 MOPS 32-bit Audio DSP Audio DSP • Lowest total system cost • No support logic or memory required • Turnkey & Customization • Certified runtime applications • Customer programmable DSP • Complete System Solution • World class applications support & software solutions • Optimized hardware

Cirrus Leveraging Mixed Signal Expertise to deliver a 2-chip high performance 8 Channel Audio Solution RMCLK or OMCLK RLRCK CS49400 CS425XX RSCLK Audio Decoder w/Sub DSP RSDATA 8 S/PDIF inputs Programmable Multi-Standard SDATA1 1 S/PDIF output 90 MIPs 24-bit DSP Plus SDATA2 32-bit Cobra DSP @ 90MIPs 2 analog inputs SDATA3 AC-3 + DTS + Surround in ROM SDATA4 6 or 8 DAC outputs AC-3 Virtual in ROM LRCK SRS Circle or MP-3 in ROM MCLK management SCLK SDRAM Controller + 6 Ch PWM 16-Channel In, 16-Channel Out SDATA 144 Pin TQFP

DVD Receiver Market Expected to Grow by +55% in 2003* AV Receiver DVD Player DVD Receiver + = • Making Digital Multi Channel an affordable mass market solution • Combination of low-mid AVR with a low-mid DVD player • Integration provides easier use and smaller size • Cirrus leverages AVR leadership, DVD products into unique Total-E™ solution *Source: IDC

DVD Receiver igniting growth in Home Theater Systems USA Shipments 1996-2002e for HTiB & DVD Receiver • Tremendous Unit HTiB DVD Receiver 3,500,000 Growth 3,000,000 • Strong growth from 1999-2002e • CAGR of 70% 2,500,000 • Unit Sales more than tripled • Affordable Solution 2,000,000 • Lower Cost than AV-Receiver solution 1,500,000 • DVD Receivers have higher and more 1,000,000 stable ASPs than DVD players 500,000 - 1996 1997 1998 1999 2001 2000 2002 Source: CEA, Cirrus

Cirrus Product Positioning in DVD Receiver High-End • AC3/DTS/PLII • Performance Leader • DVD Audio • High performance 2 chips • Disc Changer solution CS493xx CS982xx • 5.1 • Ultra Flexible • 6 ch x 100W • DVD Audio Midrange Range overlap • Highest Volume / Market • AC3/DTS/PLII Leader • Disc Changer • high performance single chip CS982xx • 5.1 • DVD Audio • 5ch x 70W Low end overlap • Ultra Low cost • AC3/PL • low cost integrated CS981xx • 5.1 solution • 5ch x 20W

The next big thing in Home Audio is Room Theater • Great Digital Surround Sound 3.1 Speaker w ith Virtualized Surrounds without the hassle • No more need for satellite speakers • Easy Consumer Installation • Lower System Costs • Cirrus proprietary Algorithms enable low retail prices • Speaker Optimization Post Processing enables great sound from low cost speaker • Parametric EQ for Flat Response • Multi-band DRC/Limiter Cirrus Supported Standard • Psycho-Acoustic Bass • Dialog Enhancement • Low Cost DSP Solution ready for mass market

Cirrus - the Strategic Partner in Home Audio • Proven AVR Systems Expertise • Solutions Based on Balancing of Performance and Cost • Internal Staff of DSP Experts • Extensive Pool of DSP Algorithms • Focused on Scalable System Level Solutions • DSP, Video, Networking, ARM, Mix Signal, Programming Expertise, World Class Applications Support

Portable Audio Solutions

Portable Audio Consumers Want • More Music… • Up to a full day of music on a single CD • That’s Easy to Enjoy… • End-users already know the CD format • That’s Perceived as Affordable • Recordable CD’s cost less than a pack of gum • Sub-$50 portables enable mainstream music devices

Portable MP3 Market hits growth curve Portable “MP3” Devices 30 (units in millions) • CD MP3/WMA players drive growth 25 • penetration of 40M unit market • Most affordable solution 20 • Over 10Hr of music 15 • Flash Player • Solid growth segment 10 • Solid state and small size • HDD Jukeboxes 5 • Music storage capacity • High end of market 0 2001 2002 2003 2004 2005 2006 CD Portable Flash HDD Portable Source: Instat, CRUS

Cirrus Product Positioning in Portable Audio HDD Jukeboxes • MP3/WMA/ID3-Tag • Battery Life 5-10hr • Performance Leader • 1000-3000 Songs • Industry Fastest ARM7 • Full set of customer tools CS7312 Flash Players • Highly integrated • MP3/WMA/ID3-Tag • Battery Life 10hr • 20-50 Songs • Solid State CD Players overlap • MP3/WMA/ID3-Tag • Battery Life 10-20hr • Highly Integrated CD • 150-200 Songs Solution • Scalable SoC architecture CS7410 Boombox • Multi-session support • MP3/WMA/ID3-Tag • Battery Life depends • 150-200 Songs

New CS7410 enables Sub-$50 Portable CD-Based MP3/WMA Player • Highly Integrated System-on-Chip • Integrated DAC, Memory and System Controller Reduces External Parts • Scalable “Future Proof” Architecture • Supports Today’s CD, MP3 and WMA Formats • Complete System Solution • Hardware and Software Reference Designs

High Level of Integration Means Low System Cost • Integrated Delta Sigma Stereo Modulator • Integrated DAC Functionality • Integrated Microcontroller • User Interface, File System, ... • Internal Memory • 256Kb ROM, 80Kb SRAM • Integrated Audio DSP • EQ, Spatialization, Spectrum, ... • Integrated CD Servo Controller Interface • C3 Error Correction • Sample Stream Pattern Matching for ESP • Battery Monitor