Corporate Overview
Cirrus is a leader in audio, video, and precision mixed-signal ICs for consumer entertainment, automotive, and industrial applications Premier Silicon for Digital Entertainment Electronics!
Entertainment Processors ™ Plus Mixed-Signal Expertise Drive Cirrus Total-E™ Solutions Video Audio Entertainment Processor™ Entertainment Processor™ Total-E™ for DVD Player, Total-E™ for Home, DVD Recorder, Portable and Automotive PVR Mixed-Signal ICs ADC, DAC , Interface and CODEC for Consumer, Industrial, and Automotive Applications
Only Cirrus Offers the Total System Solution Typical Consumer Application Example Inputs Outputs Video Video Converter Converter Audio Audio Audio Processor Video Converter Converter Remote Control Digital Processor Audio & Video Amplifiers Digital Digital Signal in Mic in Signal Out Mixed-Signal Audio Video = + + Only Cirrus Controls the Total System Performance
Historic Overview- Cirrus Logic � Founded in 1984 in Silicon Valley; went public in 1989 � Key products were read channels for disk drives, graphics and data communications products � Acquired Crystal Semiconductor in 1991 � Founded in 1984 in Austin, strong mixed-signal technology and precision data acquisition devices � New focus on consumer entertainment since 1998 � New direction away from the commodity PC Industry to the high growth digital consumer audio and video applications � Strengthened consumer focus with 4 acquisitions in 2001 � Peak Audio (Commercial Audio), ShareWave (WLAN), LuxSonor (DVD Player), Stream Machine (Video Recording)
Our Market Leadership Position � Digital Audio Leadership � Dominant supplier of digital home audio solutions � Leading supplier of digital portable players � Emerging leader in audio and video convergence products � Emerging Video Recording Leadership � More than 2 million DVD players shipped in our first year � First with mass market priced DVD recorder solution � High Performance Mixed-Signal Leadership � Largest supplier of digital audio ICs* � Shipped over 120 million converters in 2002 Source: Forward Concepts
Cirrus Customers Represent the World’s Best Consumer Brands Audio Video Mixed- Signal
Cirrus Leads in Mixed-Signal Technologies – Enabling Today’s New Home and Automotive Entertainment Products and High-Precision Industrial Measurement Mixed-Signal ICs ADC, DAC, Interface and CODEC for Consumer, Industrial, and Automotive Applications
Mixed-Signal Is the Foundation of Cirrus Digital Entertainment Solutions � Leadership technology Cirrus Total-E TM Technology portfolio Platform � Video DAC Entertainment Processor Entertainment Processor Entertainment Processor Entertainment Processor � Audio ADC, DAC, CODECs Video Recording Entertainment Processor Portable Audio Home Audio DVD Player � S/PDIF receivers Automotive � Digital amplifiers � High performance industrial ADC � High precision OP-Amp � Over 900 patents - 125 focused on Mixed-Signal � Mixed-signal leadership Mixed-Signal in digital consumer Technology applications Foundation
Cirrus’ Mixed-Signal Innovations � 1 st Stereo DAC in an 8-pin SOIC package (98db, 96kHz) � 1 st 96kHz Digital audio transmitter and receiver � 1 st 120db 96kHz audio A/D converter � 1 st PCM/DSD DAC (DVD Audio and SACD capable) � Highest performance multi-channel DAC � Highest performance stereo DAC � Highest performance PCM/DSD DAC � Most integrated portable DAC � Most integrated portable CODEC � Shipped 200 millionth audio DAC since 1998
New CS425xx Family DVD Audio Ready CODECs Integrates 6 Chips Into 1 � Enables 2 chip solution for AVR and car AV � All non-DSP functionality on one chip! � Perfect match for Cirrus audio DSP products � Highly integrated, cost- effective scalable solution � 192kHz S/PDIF receiver � 192kHz stereo A/D converter � 6 or 8 192kHz D/A converter
Cirrus High-Precision Industrial Product Offerings Typical Industrial Application Example Digital to Analog to Analog Op-AMP Digital Sensor Converter Converter ARM Outputs & Inputs Connectivity Processor Analog to Op-AMP Digital Ethernet Converter Total High-Precision Industrial Solution OP-Amp Connectivity Converters + ARM + +
New Cirrus ARM9 Processor Serial Ports � ARM920T processor 3 Port I 2 S Ethernet UARTs PCMCIA USB MAC SPI (3) w/ 200MHz core, 16K-I 16K-D Host � MaverickCrunch™ Interrupts � Bus and � High I/O integration Bridge GPIO 3 Port USB host Clocks Crunch TM Engine � and ARM920T 1/10/100 Enet MAC Timers � 16KB I 16KB D 3 UARTs Cache Cache Touch � User Interface PCMCIA Screen & M M U � Keypad I2S, SPI, AC’97 Interface � Maverick EIDE interface Lock TM � 12 ch. Memory interface controller LCD I/F Boot DMA � ROM � SDRAM, ROM, Flash, SRAM LCD, touch screen, and keypad � SRAM & Unified controllers EIDE Flash SDRAM I/F I/F I/F � Timers, flexible interrupts, and GPIOs Memory & Storage
New CS3001 – Ultra Low Noise, Low Drift Operational Amplifiers for Industrial Measurement � Industry first - low noise & drift amplifier Low offset: 10 mV � Low drift: 50 nV/ ° ° C ° ° � High open-loop gain: 200 dB min � Low noise 6 nV/rt.Hz@0.5 Hz � Industrial temp (-40ºC to +85ºC) � � Proprietary Multipath TM amplifier technology 10x better system noise � 4x better system drift than � competition Source: published product sheets and CRUS
From High-End Audio Quality to Compressed Audio – Cirrus is the Worldwide Leader in Digital Audio Solutions Audio Entertainment Processor™ Total-E™ for Home, Portable and Automotive Audio
Cirrus Audio Solutions Home Audio A/V Receiver DVD Receiver Portable Audio Automotive Audio Multi-Channel Digital Audio Personal MP3/WMA Players Solutions
Home Audio driven by Digital Multi-Channel Surround-Sound Multi channel Content Decoding Digital Content into Multi- Channel Output Stereo Content Mixing Stereo into Multi- Any other Channel Output Audio Source • High availability of digital multi-channel content DVD • Advanced algorithms turn any content into digital multi-channel
Cirrus DSP Positioning in AVRs High-end • THX • 96/24 • 7.1 • 7ch x 150W Performance and Integration Leader High-Midrange • Single component solution • AC3/DTS/PLII • 96/24 CS494xx • Ultra-flexible • 6.1 • User programmable “framework” • DVD-A BM • 6 ch x 110W Midrange/Value Range overlap Highest Volume / Market Leader • Over 300 production application codes • AC3/DTS/PLII CS493xx • Precision decoders • 5.1/6.1 • Lowest system cost • 5ch x 100W Entry overlap • AC3/PL Ultra-Low Cost • 5.1 • ROM • 5ch x 70W CS492xx • AC3/PL, SRS Circle Surround
DVD Receiver Market Expected to Grow by +75% in 2003 AV Receiver DVD Player DVD Receiver + = � Making digital multi-channel an affordable mass- market solution Combination of low-mid AVR with and low-mid DVD player � Integration provides easier use and smaller size � � Cirrus leverages its AVR leadership and DVD products into unique Total-E™ solution
Cirrus Product Positioning in DVD Receiver High-End � AC3/DTS/PLII Performance Leader � DVD Audio � Disc Changer � High performance 2 chips solution � 5.1 � Ultra-flexible CS493xx CS982xx � 6 ch x 100W � DVD audio � Post processing effects Midrange Range overlap � AC3/DTS/PLII Integration and Performance � DVD Audio � High performance single-chip CS982xx � Disc Changer � DVD Audio � 5.1 � 5ch x 70W Low end overlap Ultra Low Cost � AC3/PL � 5.1 � Low cost integrated solution CS981xx � 5ch x 20W
Portable Audio Consumers Want… � More Music! � A full day of music on a single CD � Music That’s Easy to Enjoy! � End-users are already familiar with the CD format � Affordability! � Recordable CDs is cost-effective � Sub-$50 portable CD player units enable mainstream adoption
Cirrus Product Positioning in Portable Audio HDD Jukeboxes � MP3/WMA/ID3-Tag � Battery life 5-10hr Performance Leader � 1000-3000 Songs Industry fastest ARM7 � CS7312 Full set of customer tools Flash Players � Highly integrated � MP3/WMA/ID3-Tag � � Battery life 10hr � 20-50 Songs � Solid-State CD Players overlap � MP3/WMA/ID3-Tag Highly Integrated CD Solution � Battery life 10-20hr � 150-200 Songs Scalable SoC architecture � Multi-session support � CS7410 Boombox CES-03 Innovation Award Winner � � MP3/WMA/ID3-Tag � 150-200 Songs
TM Solution for Automotive Total-E Entertainment The car is becoming an entertainment environment The Total Cirrus � Cirrus enables faster adoption Automotive Entertainment Solution of consumer entertainment Audio Video technology in automotive Processor Processor � Leveraging home entertainment expertise � Soon offering automotive quality versions of current audio & video processors � Cirrus automotive portfolio � 15 qualified ICs for automotive � Already shipping in volume to multiple tier-one automotive customers � On path to be fully ISO/TS 16949 certified Mixed-Signal ADC, DAC, CODEC, Interfaces
Cirrus is Driving High-Performance Solutions for DVD Players, DVD Recorders, and PVRs Video Entertainment Processor™ Total-E™ for DVD player, DVD Recorder, PVR
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