ANNECY SHOWROOM AVANT PREMIERE 14 & 15 JANUARY 2019 10 th edition The concept ASAP (Annecy Showroom Avant-Première), a European preview of the 2019/2020 winter textile collections, launches the presentation season for professional buyers. Upstream of all the fairs, ASAP allow retailers, tourism actors and the professional press to : - Discover in 2 days maximum the Winter textile collections in the heart of the world brands. - Attend a show which allow you to have a global view, in action of all participating brands. - Participate in a pleasant evening during which will be awarded the Outdoor Retailer Awards 2018 to retailers who are most involved in their profession. >> ASAP allows visitors to have a global view of the winter textile market by optimizing their time Dates 14 & 15 January 2019 in synergy with the Rock On Snow Pro at Clusaz (13 to 15 January). Location - Showrooms of Textile brand around Annecy - Espace Rencontre in Annecy-Le-Vieux for : brands without showroom in the region / the show - Tribeca restaurant in Pringy (60 Road of Rutys, 74370 Pringy) for the ASAP Party / Outdoor Retailer Awards Key Figures* - 48 brands present - 609 visitors - 301 stores *2018 Edition Novelties for the 10 th edition - The show will take place on Monday, January 14th in the middle of the day at the Espace Rencontre in a structure built for the occasion - Several "plastic" models for each brand will be installed in the reception at the Espace Rencontre with a reminder of the situation plan for each showroom - Showroom openning from 8:30 to 19:30 - Animations organized within showroom ( in synergy with brands) - Prize-giving of the Outdoor Retailers Awards 2018 during the party for the 10 years of ASAP at the Tribeca. >> Goals: Enable visits in the showrooms / value the most dynamic retailers Sportair SAS 1/6 Parc des Glaisins – 13 rue du Pré Paillard – 74940 Annecy le Vieux - Tel : +33 (0)4 50 095 095 – florence@sportair.fr - www.asap-annecy.com
THE SHOW This is a special moment during which buyers can discover the different brands and have a global view of the market. For this 10 edition, the show, real work tool , will be organize in a dedicated place at the Espace Rencontre, on Monday during lunch time where a cocktail will be served. This great moment allows to exchange, to share the feelings of each in a relaxed atmosphere and will be the trigger of visits to the showrooms. • 2 to 4 models (maximum) per brand • Classic format show, • Announcement of the order of passage for the brand and the timing on the practical guide and before the event. • The entrance for the show will be on presentation of the ASAP badge. • The presence for the show and the number of models remain subject to the acceptance of the organizer to ensure a selection of outfits reserved for the practice of winter sports and to maintain a coherence of the show. ASAP PARTY & OUTDOOR RETAILER AWARDS This year, the Outdoor Retailer Awards will take place during the 10 years of ASAP party at the Tribeca ( 60 road of Rutys, 74370 Pringy). A pleasant party which will discover the 2018 winners and exchange in a great atmosphere, conducive to professional contacts. For the 10 years of the event, we reserve you a little surprise! PROCEEDING The principle is to highlight the retailers who, in 2018, differentiated for their commitment in the following areas: Event-based activities ▪ Store design ▪ Digital strategy ▪ Vendor training ▪ Attendance at trade shows ▪ - Each brand participating in ASAP will be able to register 1 retailer max per category . - Retailers can compete in these different categories (3 max) by providing if its possible elements (photos, media ...) to justify their actions. - A jury will select 3 nominees who will be announced before the ceremony and invited to the event (support for their accommodation). - Winners in each category will receive an award provided by Sportair. Media coverage will be provided for retailers who will win these awards. Sportair SAS Parc des Glaisins – 13 rue du Pré Paillard – 74940 Annecy le Vieux - Tel : +33 (0)4 50 095 095 – florence@sportair.fr - www.asap-annecy.com 2/6
VISITORS & COMMUNICATION PROMOTION A printed invitation , with 2500 copies sent by post to retailers on our files and making the brands - available to invite their customers. Various email and telephone campaigns to chase up buyers and follow-up - registrations. - A tour of resorts and the larger cities in the Rhône-Alpes by Sportair ambassadors, to encourage retailers to register for the event. Mailing of newsletters with information on the brands participating in ASAP. - Posts on the social networks of brands that have registered. - • Edition of a guidebook distributed in 1500 copies at the visitor’s arrival and in the showrooms, it includes : - A directory containing all the information on the participating brands, with their commercial contacts and a summary of trends in 2018/2019 for each collection. - A plan to quickly locate showrooms of participating brands.Le déroulé du défilé avec les plages horaires pendant lesquelles les marques défileront. - The program for the fashion show with time slots for each brand. A presentation of the stores nominated for the Outdoor Retailer Awards - • Dedicated website : Here retailers will be able to find a complete presentation of the event, with the program for the two days and plans and addresses of the showrooms. The list of pre-registered retailers will be put online one month before the event and updated regularly. Sportair SAS 3/6 Parc des Glaisins – 13 rue du Pré Paillard – 74940 Annecy le Vieux - Tel : +33 (0)4 50 095 095 – florence@sportair.fr - www.asap-annecy.com
EVENT UNFOLDING • Opening hours showrooms / fashion show / Outdoor Party Rétailer Awards: - Showrooms: Monday 14/01 from 8h30 to 19h30 & Tuesday 15/01 from 8h30 to 18h - Show : Monday 14/01 from 12:45 to 14:00 at the Espace Rencontre (39 route de Thônes - 74940 Annecy le vieux) - Party: Monday 14/01 from 20h at the Tribeca (60 Route des Rutys, 74370 Pringy) • Reception and computer monitoring In order to identify retailers who register and those who come, setting up a dedicated computer system on 3 sites (Espace Rencontre, Scott Center, Tribeca). • "Sportair" mobile application (sending access codes upon request) It allows to read badges of your visitors and to recover the coordinates and personalized information of your customers and prospects. It is also a portfolio documents that allows you to instantly exchange commercial documents (product sheets, price list, etc.) in order to facilitate your commercial activities. Visitors can recover catalogs directly from the Sportair app. • Reception and restoration - Breakfasts offered in the morning from 8:30 to 9:30 at the Espace Rencontre. - Lunch/Cocktail on Monday January 14 during the show (Espace Rencontre) from 12:30 to 14:30. • Signage of the different sites Set up on all the different sites a dedicated signage for the event to allow visitors to move quickly. • Journalists Invitations Support for journalists wishing to visit the event (accommodation) • Outdoor Retailer Awards Invitations Support for the nominated retailers in each category (accommodation) • Photos and video of the event - Photos and a video of the event posted on the website as well as on social networks. - There will be also a photocall at the arrival of the guests for the evening event, with the photos available on the website Sportair SAS 4/6 Parc des Glaisins – 13 rue du Pré Paillard – 74940 Annecy le Vieux - Tel : +33 (0)4 50 095 095 – florence@sportair.fr - www.asap-annecy.com
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