acceptance of others and nd our urselves elves as we are has - PowerPoint PPT Presentation

5,00 ,000,0 0,000 00 citizens, 1,000,000 students, 500 500 schools, 100 Mayors, 30 100 30 global celebrities, 10 100 mi 0 milli llion on reach celebrating EVERYONE’s unique individuality A GLOBAL PHENOMENON

A campaign built on an inclusive message of “acceptance of others – and nd our urselves elves – as we are” has touched a chord around the globe – and made Everyone Matters a ph phenome menon non. World-famous celebrities have joined us, like Paul McCartney, Hugh Jackman, Ellen DeGeneres, Daniel Craig, Nicole Kidman, George Clooney, Kevin Spacey, Christina Aguilera.

Schools in 6 co countries ntries and 21 21 U.S. U.S. st state tes s organized “Everyone Matters Day” in 2015.

50 Mayors joined “Everyone Matters Day” 2015 celebrating with their citizens that EVERYONE’s UNIQUENESS contributes to their city’s VITALITY ALITY Albuquerque , Arlington, Atlanta , Austin , Boston , Buffalo, Calgary, Cardiff , Charlotte, Chesapeake, Chicago , Columbus, Durham, Fargo, Fort Worth , Glasgow , Houston , Huntington, Indianapolis, Jackson Township, Kansas City, Las Vegas , Lexington, London , Long Beach, Louisville, Madison, Manassas, Miami , Milwaukee, Mississauga, Mountain View, Nashville , Newark , Niagara- on-the-Lake, Orlando , Philadelphia, Phoenix, Plano, Portland , Reno, Rio Rancho, San Antonio , Springfield, Sydney , Tampa, Victoria

Social Media that breaks through the clutter to engage millions because of our singular message: Everyone Matters . Google search engine footprint 70 MILLION YouTube views Near 10 MILLION Facebook followers Near 200,000

and nd we we in invi vite te yo you to u to jo join n us us fo for 20 2015 15-2016 2016 ng mi mill llions ions of yo yout uth h 8 to 25 Rea eachi hing directly via 500 0 partici icipatin ating schools ols - elementary through university 10 100 Ma 0 Mayo yors rs & thei eir r citizens zens jointly proclaiming “ Everyone Matters Day ” April, 2015 300,000+ 00,000+ engaged engaged social social med edia followers lowers , , and viral l videos eos y 2 million on reach chin ing g nearl rly Shortvid competition, #BeW eWhoYouA hoYouAre re, with majo jor cele lebrity rity and media partner er

Fall 2015 through Spring 2016 On-site branding at 500 Schools engaging millions of kids that they matter . • Ages 13 to 28 : Elementary, middle and high school, and universities • 1 million students receive direct impressions in engagements, posters on corridors and classrooms - School Assembly, Kindness Matters, Youth Ambassador • U.S. and global

Fall 2015 through Spring 2016 Ongoing Social Media conversations from kids at the 500 schools reaching more millions of kids • Instagram - #IAM selfies • #UMatter2Me Tweets • Branded “Youth Ambassador” online profiles and videos • YouTube personal P.O.V. videos • Themed engagements around Acceptance, Forgiveness, #IAM/you are, Kindness

And our Tentpole Global Event : “Everyone Matters Day” April 2, 2015

A Projected 100 Cities with Mayors (and other famous people!) affirming EVERYONE’s value to their community with receptions , street fairs , proclamations, posting #IAM selfies on social media & inviting residents to upload their own, school visits , generating win-win media coverage

Co-present our Signature Social Media Sensation Be part of the #IAM selfies phenomenon as #IAM Global Citizens celebrate their Unique Individuality on a co-branded platform! Selfie campaign Thousands across the globe upload their selfies affirming their Individuality - on social media platforms & sponsored dedicated platform

And a yet-to-be- scheduled event …. Co-present: Funny Short Video Challenge with potent viral potential . Potential for 1 • million + views for popular content • Major celebrity & media partner support • Brand bumper intro/ extro on winning content • Original Submissions showcase individuality James Corden name and image for illustration purposes only

Sponsorship Opportunities Millions of School Everyone Matters Day Kids April 19, 2016 In-School & Social Media Branding #BeWhoYouAre Short 100 Cities Celebration Video Global The #IAM Selfie Challenge Global Social Media Sensation

All-inclusive Presenting Sponsor Everyone Matters Day Millions of School Kids 6 to 25 April 19, 2016 #IAM selfies Global Campaign Social Media & On-Site Branding includes: • Option to co-host Social Media branding dedicated upload site includes: • Option to create • Kindness Tweets on-site retail experience • #IAM photos online with brand ID • School pages online • Option to incentivize • In-school content posted selfie upload with online discount or prize In-school branding • Logo’ed #IAM sheet includes: • 100 Cities Global Celebration School Assembly • Everyone Matters Tree includes: • Kindness Matters Challenge • Integration with Mayors: • Celebrating Individuality event Announcements, #IAM • Youth Ambassador Selfies, school visit, • Bracelets/ Posters/ Toolkits/ #IAM sheets public reception • Street Fair in select cities #BeWhoYouAre Global Short Video Challenge includes: • Sponsor ID, Web banner ID, Video Bumper logo, • Video Extro credit, First rights to premiere broadcast • Rights to co-host reception

With Matching Grant from The PVBLIC FOUNDATION works with important social impact campaigns. They match sponsor dollars with donated media including digital, online, print, billboard and others, amplifying the reach of the campaign. PVBLIC has been able to amplify existing media budgets by over 1000%. Their current campaigns include:

Greg eg Bloom Contact: Bloom Connections (720) 0) 364-5994 5994 greg@bl greg@bloom oomconn connect ections ions.com .com Everyone Matters was founded by social entrepreneur and former journalist HeathCliff Rothman , whose previous global campaign was Film Your Issue , a youth-engagement issue- oriented video competition whose media and corporate partners and jurists over seven years included Barack Obama Walter Cronkite, George Clooney, Anderson Cooper, Tom Brokaw , YouTube, Microsoft, Yahoo!, Toshiba , Sony Pictures Corporation, USA TODAY, MTV , MSNBC, MySpace and AOL. HeathCli thCliff ff Roth thman an Mr. Rothman has contributed to Vanity Fair, New President, Everyone Matters York Times, O Oprah Magazine, GQ and others. (323) 666-6646 heathcliff@everyone-matters.com