Universal Acceptance UASG Report to the Community Universal Acceptance
Agenda * Introduction – Ram Mohan * Activities since Marrakech – Don Hollander * Communications Plan – Andrew Robertson (remote) * Nerder.la Event – Tony Harris * UA @ M3AAWG – Christian Dawson * UA @ ICANN IT – Ashwin Rangan * Review of Browsers – Frank Michlick * Budget Review 2016/17 - Don Hollander * New Website – Don Hollander * AoB – Ram Mohan 2
Target Audiences People who can MAKE this happen Developers & Systems Architects & Consultants/Contracting Firms People who can DIRECT this to happen CIOs People who can INFLUENCE this to happen C* Suite, Board Members, Government Officials, Ministers Consultants, Media, Industry Influencers 3
Introduction * Foundation Documents built * Building Industry Readiness * Building EAI Community * Building Measures * Building Outreach Strategy * Building Outreach Pilots 4
Activities since Marrakech
Expected Outcomes • Understanding of what’s happening in Universal Acceptance & what the UASG is doing • Commitment to local UA initiatives 6
Universal Acceptance “Universal Acceptance is the state where all valid domain names and email addresses are accepted, validated, stored, processed and displayed correctly and consistently by all Internet-enabled applications, devices and systems.” 7
What we’re doing: • Creating Documentation – mostly technical • Creating Test Cases • Fixing Programming Languages • Establishing Baseline Measures • Facilitating Cooperation • Reaching Out 8
Agenda * Organisation Structure * Documentation Produced * Programming Languages * EAI * Measurements * Target Audiences * Communications Strategy 9
UASG – Universal Acceptance Steering Group * Chair: Ram Mohan * Vice-Chairs: Christian Dawson, Edmon Chung, Rich Merdinger * Secretary General: Don Hollander * Shifted from Staff Supporting volunteers to V olunteers Supporting Staff * Two project groups: Community Outreach & EAI * Strong Support from ICANN 10
Documentation Produced * UASG001 – Knowledge Base. Who to contact for Browser problems * UASG002 – Webmaster Engagement Notes – Now with 14 Languages * UASG003 – Fact Sheet – Aimed at non-Technical people * UASG004 – UA Use Cases. The Examples we’ll be using to test * UASG005 – Quick Guides. Available in English, Chinese, Russian, Arabic, Spanish, French, and German. Portuguesee coming. * UASG006 – Relevant RFCs Documents found at uasg.tech – Documents Tab 11
Documentation Produced (cont.) * UASG007 – An Introduction to Universal Acceptance (40 pages) – Aimed directly at the Developers and other Technical People. ~18,000,000! * UASG008 – A Model for Local Engagement * UASG009 – Quick Guide for Contracts & Tender Documents * UASG010 – Quick Guide to Linkification 12
Going Forward
Programming Languages * Four Teams working in Parallel to evaluate the UA Readiness of major open source programming languages – and fix them! * Aiming for first results to be ready by ICANN57 14
EAI * What is it? * Email support for IDNs * Email support for Unicode@example.tld * What are we doing? * Test Environment * Coordinating ”Players” * Identifying Implementation Decisions 15
Other Stuff * Preparing a White Paper * Financial, social, cultural benefits * Using IDG Executive Council to reach CIOs * Launched dedicated website – www.uasg.tech * Great support from ICANN * Collaboration with IT to make ICANN UA-ready * Articles in regional and ICANN meeting newsletters * Social media interaction * Internal Brown Bag Lunches to inform our staff etc. 16
Communications
Communications Strategy Situation Overview * UA is essential to the success of new gTLDs and to the expansion of the DNS. * Edelman has worked with the UASG to develop a communications strategy that effectively engages the most important audiences and provides them with the information they need to take action on UA. 18
Communications Strategy Phase II Phase I Education & Broader Engagement & Advocacy Initial Engagement (Estimated September Start) (In process) 19
Communications Strategy Phase I * Development of materials that will form the foundation of communications * Strategic communications plan, messaging/narrative development and framework for social media * Materials including Q&A and internal challenging questions document, one page UA overview, introductory letter for association/LinkedIn engagement, blog posts and case studies/testimonials. * Guidance on aspects of social media such as Twitter handles/hashtags, Wikipedia content, etc. * Initial briefing of priority media, influencers (technology sector industry analysts) and industry groups 20
Communications Strategy Phase II Broader Engagement & Advocacy (Estimated September Start) * Development of materials that support the benefits and provide tangible proof points * Whitepaper with supporting materials such as ‘how-to’ style video and/or infographic, blog posts and a press release. This also includes updating of Phase I communication materials. * Outreach will build on the foundation established in Phase I, through broader engagement with UA experts, industry groups and advocacy to drive awareness of key issues 21
Target Audiences * People who can MAKE this happen * Developers & system architects; consultants/contracting firms * People who can DIRECT this to happen * CIOs * People who can INFLUENCE this to happen * C* Suite, Board members, government officials, consultants, media, industry influencers 22
Umbrella Message “Universal Acceptance (UA) is essential for the continued expansion of the Internet as it ensures that new domain extensions and email addresses can be used by all Internet-enabled applications, devices and systems.” 23
Supporting Messages 1. “UA provides a gateway to the next billion Internet users as it enables government and societies to better serve their populations through the use of an increasing number of new Internet domains and non-Latin based, language-specific domain names, including Chinese, Arabic and many others.” “To excel in the long run, businesses have a responsibility to ensure their systems work with the common 2. infrastructure of the Internet – the domain name system. When businesses are UA-ready, it means that their systems and services will work harmoniously with the continuously expanding domain name space and will help set those organizations up for future opportunities and success by supporting their customers using their customer’s chosen identities.” 3. “UA-ready websites, applications, and services lead to better user experiences . When a company is UA- compliant, email addresses in any language from any extension are more likely to reach their destination, and not bounce. When a site is UA-compliant, it will allow customers with new TLD suffixes to more successfully use the site and its forms.” 24
Timeline Hyderabad Helsinki 3 – 9 November 27 – 30 June Phase II Phase I • Website goes live • Activate white paper launch plan Media outreach (tech • Supporting blog post trades, CIOs, verticals) • Finalize 1-pager and other relevant materials • Create materials (press release, blog, • Initial outreach to media, industry analysts and groups infographic, snackable content) (associations and online/LinkedIn • Industry outreach (associations, LinkedIn, etc.) • Begin creating UA testimonials and case studies • Continue creating UA testimonials and case studies • Initiate Wikipedia outreach • Begin implementing social media framework • Finalize white paper launch plan *Dates and activities subject to change 25
How to Get Involved Your companies on the importance Educate With your company and peers and find out how you Advocate can be a voice in your communities Amplify UA news and updates via your social channels and your companies social channels 26
Calls to Action * Introduce UA to your organisation’s Social Media manager * Get your own organisation UA Ready * Particularly Brand TLDs * Reach out to your Local IT organisations * Particularly Geo TLDs. 27
Events: Nerder.la
29
Events: UA@M3AAWG
Case Study: ICANN IT
Measurement
Measurement * Checking to see if most popular websites can accept a variety of email addresses for registration. * Builds on work of Donuts and .Club * Check if Browsers Resolve and Display names correctly * EAI Measurement coming later in 2016 33
34 5.05% 3.83% unicode@idn.id ไทย @ อรุณวัฒนา n มงคล . ไทย 5.05% 10.64% 17.87% @ ﺄﺠﻠﻣ . ش ASCII@Arabic.Arabi 1 ﺔﻜﺑ ' c 12.12% алина@aeri unicode@ascii.n alcirque.dan ew ce 96.97% 87.88% 73.74% 43.43% 15.15% 235 90.64% 85.53% 72.77% 32.77% 11.06% Unicode@ASCII. tōa@getrea new dy.tech toa@ngāpuk ASCII@IDN.asciii apuka.com info@getrea ASCII@ASCII.lon dy.technolog Website Measurement g y alina@aerial ascii@ascii.new cirque.dance ASCII@ASCII.ne info@getrea w dy.tech Total sites 99 tested Q1 2016 (1 Jan - Q2 2016 (1 Apr - 30 Jun*) 31 Mar)
Measurement: Browser Review
Financials
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