50 th MedCruise General Assembly 14-17 June 2017 Gibraltar Join @ - PowerPoint PPT Presentation

50 th MedCruise General Assembly 14-17 June 2017 Gibraltar Join @ slido.com #50MedCruiseGA

Join @ Slido.com #50MedCruiseGA MedCruise GA app is available in iTunes and Play Store Join @ slido.com #50MedCruiseGA

Approval of Minutes Minutes of the 49 th GA Approval of: Minutes of the 49 th MedCruise General Assembly (Tenerife, 23 September 2016) Join @ slido.com #50MedCruiseGA

Membership Join @ slido.com #50MedCruiseGA

Membership Membership 2016 State of MedCruise membership 72 Regular Members 30 + 5 Associate Members Membership fee payments (as of 31.12.2016) Fees 2015 Fees 2016 Fees 2016 Members paid paid pending Regular 71 71 (1) Alanya (half fees paid) (72) (1) D’Alessandro; Associate (2) InflotWW; 28 30 (30+5) (3) World Synergy Travel * 2 members withdrawn Join @ slido.com #50MedCruiseGA

Membership Membership 2017 State of MedCruise membership 72 Regular Members 34 Associate Members Membership fee payments (as of 10.6.2017) Fees 2015 Fees 2016 Fees 2017 Fees 2016 Members paid paid paid pending Regular 71 71 56 15 (72) Associate 28 30 21 9 (34) 2017 membership: invoices reminder sent on June 8 th Join @ slido.com #50MedCruiseGA

Membership Membership: The Italian case A major change in the governance of Italian Ports : Several port authorities merged to Port System Authorities ! Example I: Genoa and Savona are now one ‘Port System Authority” ! Invoices sent: Ancona, Cagliari-North Sardinia (1 membership), Civitavecchia, Naples, Palermo, Taranto, Bari, Brindisi, Gioia Tauro, Messina ! Paid : Ancona, Brindisi, Livorno 2000, Naples, Cagliari-North Sardinia, Palermo, Taranto, Venice ! No developments : (a) Genoa/Savona, (b) Port Authority of Northern Tyrrhenian Sea Network (Livorno (PA)/ Portoferraio) Q: How do we address change in the structures of the cruise port industry? (changes to be discussed during the GA) Join @ slido.com #50MedCruiseGA

Membership Membership Paid 2017 fees* ! 56 regular members Positive developments ! 21 assoc. members *as of 10-June ( 1 more ass. member paid since then) Ashdod Port Company , Israel to become ! member of MedCruise DP World Limassol CT , Cyprus, to become an " associate member of MedCruise Join @ slido.com #50MedCruiseGA

Membership Observers & Potential new members ** Invited to attend as observers in 50 th GA 1. Alghero How to focus more on 2. Tanger associate membership? 3. Haifa 4. Cape Verde 5. Antalya Municipality ! !"#$%& ! '%%"()*$+,-+-.+#%& " !"#$%&'()*&*++* " ,#0"-1" ):#3+37"-301'( ,#0"-1"(;!:&<%1= " ,-$.%&*'(/0"-1 " >%"?"1'(@3&"%:5(;A&%%+%= " 2"34"'(/5&"%- " BC+%55(D"$$"$%'()"9&39( " 6"7% 8%&9%(7*&05 ;>7"3#= " )*#0%(,&$%#0"&3*' /0"-1 Join @ slido.com #50MedCruiseGA

Membership Membership Requested to withdraw Regular members ! Sochi, Russia " Alicante, Spain Associate members ! Aloschi & Bassani (Venice), Italy " Karavanmar Cruise Services (Alanya), Turkey Join @ slido.com #50MedCruiseGA

Marketing and Promotion Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise material Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise Material Distributed ! Newsletter No.52 " Newsletter No.53 # MedCruise in Action, Issue 4 $ MedCruise Statistics 2016 % Yearbook 2016/17 & PIANC Study ' Cruise Line Directory 2016/17 ( Season Greetings Card 2017 Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise material distributed ! Newsletter No. 52 (December 2016) ! Circulated to members, cruise professionals and press ! Available on website / hard copies to be posted to members Next edition to be published in ! September 2017 (Seatrade Cruise Europe) In collaboration with Seatrade ! " Newsletter No. 53 ! Available on website / MedCruise booth #1715 ! Hard copies to be posted to members, cruise professionals and press ! To be circulated to members, cruise professionals and press via email Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise material distributed MedCruise in Action - 5 th issue (Jan-Jun 2017) $ MedCruise in Action (Issue 4/ Jul - Dec 2016) ! Edited by MedCruise Secretariat ! Next edition to be published in June 2017 # MedCruise Statistics 2016 ! Available on website / MedCruise booth #1715 ! Hard copies to be posted to members, cruise professionals and press ! To be circulated to members, cruise professionals and press via email Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise material distributed % MedCruise Yearbook 2016/17 Hard copies posted to members ! Circulated to more than 2.000 cruise industry professionals ! Available on website ! & PIANC Study Posted to members that did not attend GA in Tenerife ! ' MedCruise Cruise Line Directory 2016/17 Updated by MedCruise Secretariat ! Hard copies posted to members ! CL Directory Design & 4-C Printing ! 28 pages publication ! Graphic Design - 300 ! ! Printing - 150 pieces – 1.000 ! ! (Size 21x29) ! Join @ slido.com #50MedCruiseGA

Marketing & Promotion Season Greetings card 2017 Join @ slido.com #50MedCruiseGA

Marketing & Promotion New initiatives! Positive reactions received by members! Widely distributed: more than 2.000 contacts in the cruise market receive every Monday and Thursday the “Port” and “Cruise Partner of the week” respectively Join @ slido.com #50MedCruiseGA

Marketing & Promotion MedCruise website: new section ! Free download for all " Exclusive access to MedCruise members only on specific publications Join @ slido.com #50MedCruiseGA

MedCruise e-Newsletter ! Since August of 2015 MedCruise monthly e- newsletter reaches more than 2.500 cruise industry executives! Join @ slido.com #50MedCruiseGA

China Project Join @ slido.com #50MedCruiseGA

MedCruise Ports China Marketing Strategy In collaboration with Chinese Friendly ! !"#$%&'(")$*'+"(" ,"-('.") ! ()*+,-. ,,,/0"#1%&'("/1+ )*+,-./.0123.45567 # A6)B"$*4.)<:(.()<%"<4%"#)->) # 2'3")('+1")!4%1*)5678 .*")?"1%".4%'4. # 9"(.'+4.':+)'+;:%04.':+)&<=:4#"#)->) # .%4+(=4."#)'+.:)$*'+"(")->) .*")?"1%".4%'4.):+)4)%"@&=4%)-4('( $*'+"(")C%'"+#=> !:%").*4+)57/D66)$*'+"(")<":<=")3'('."#).*")<4@"():;).*")!"#$%&'("),"-('.")E Join @ slido.com #50MedCruiseGA

China Project MedCruise Ports China Marketing Strategy China 2017 report $ ITB China 2017 ( Shanghai, 10-12 May 2017 ) ! Presence at ITB China 2017 ! Exclusive meetings with 5 travel agents (cruise department) $ China marketing budget: 10.000 euros See also: the Special Report ! Second Stage | 2017-2018 : YOU CONVINCE (subject to a new contract with Chinese Friendly or another company) Part of discussions with Emirates airlines Join @ slido.com #50MedCruiseGA

China Project Chinese material Cruise the Mediterranean... your gateway to culture, history and scenic treasures ����� """# � � ��� � ���� ����� Join @ slido.com #50MedCruiseGA

China Project MedCruise Ports China Marketing Strategy – Next steps ! Follow-up the meetings with travel agents exploring ways to promote MedCruise destinations ! Europe Tourism Association : Discuss ways to collaborate (www.etc-corporate.org) ! WeChat : Find a partner to create original content and manage the account ! MedCruise promo videos to be translated in Chinese ! Blogger trip to the Mediterranean sponsored by MedCruise ! WTCF : Explore ways to collaborate ! An alternative to Chinese Friendly (?) ! Creation of a Working group : Offer members the possibility to be part of a China working group Join @ slido.com #50MedCruiseGA

China Project MedCruise – joint initiative The timeline Expression of interest for a marketing agreement between ! Sep-Nov 2016 MedCruise and Emirates MedCruise BoD decides to further explore this possibility ! MedCruise SG and Emirates’ representatives hold a phone meeting with the participation of Tim Lowther, Manager Leisure Dec 2016 Market and Special Segments and Leigh Waniwan, Key Accounts Development Manager Emirates asks for some additional time to review the proposal Jan 2017 and related documents sent Meeting in FLL Mar 2017 Detailed proposal by MedCruise May 2017 Reply by Emirates Jun 2017 Join @ slido.com #50MedCruiseGA

China Project MedCruise – potential collaboration The MedCruise proposal Points of potential collaboration: a. Participation in events in Asia b. Promotion via the Chinese website (www.medcruise.cn) and social media (WeChat) c. Sponsoring MedCruise publications d. Sponsoring MedCruise GAs and other events (PDC) Sponsorship opportunities have indicated in any of each point of potential collaboration Join @ slido.com #50MedCruiseGA