2018 Ag Is America Communications and Marketing Project Q1: - PowerPoint PPT Presentation

2018 Ag Is America Communications and Marketing Project

Q1: Healthy Plate and Water Calls to Action

Q2: Hunger and Food Insecurity Call to Action

Q3: Farm Bill SNAP-Ed Call to Action

Resu esults ts Overview Campaign Metrics Results Industry Standard (Higher Education) Website Article visits 60,506 Time on Site 1:01 2:31 Impressions* 1,085,349 *People who saw a campaign social media post or ad Click-Through-Rate (CTR)* 5.57% 2-8% *Percent of people who saw a campaign social media post or ad and clicked link to an article 4-5% or higher qualifies as high performing Social Media Engagements 9,258 Top performing institutions average (Like, Shares, or Comments) 3,500-12,500 Video Views 38,446

• Auburn University and Alabama A&M University of the Alabama Cooperative Extension System • Iowa State University • Kansas State University • Michigan State University 2018 • North Dakota State University • Ohio State University Participating • Oregon State University • Penn State University Institutions • Purdue University • South Dakota State University • University of Arkansas • University of California – Davis • University of Florida • University of Georgia • University of Minnesota • Washington State University