Adventist Education In Adventist Education In North America North - PowerPoint PPT Presentation

Adventist Education In Adventist Education In North America North America DRS Marketing Focus Group and Survey Report

Phase One Phase One Marketing Research Focus Group Meetings � Telephone Surveys �

Purpose Purpose � To identify why the majority of SDA students are not enrolling in SDA schools. � To determine how best to market SDA education throughout the North American Division.

Focus Groups Focused On Focus Groups Focused On Three Questions Three Questions 1. What are the strengths/selling points of Adventist education? 2. What are the weaknesses/fix-it points of Adventist education? 3. How do we market for the future?

� � � � � Unions Represented Unions Represented Atlantic Union Lake Union Pacific Union Southern Union Southwestern Union

� � � � � Number of Focus Group Number of Focus Group Responses by Union Responses by Union Atlantic Union = 76 Lake Union = 198 Pacific Union = 160 Southern Union = 160 Southwestern Union = 119

� � � � Focus Group Participants Focus Group Participants Superintendents and Associates Principals/Teachers Parents/Lay persons Pastors

� � � � Number of Responses by Focus Number of Responses by Focus Group Group Superintendents and Associates = 154 Principals/Teachers = 156 Parents/Lay persons = 212 Pastors = 191

Responses Were Grouped Into Responses Were Grouped Into 21 Categories 21 Categories SDA/Christian Beliefs 1. Safe Caring Environment 2. Quality Academics 3. Teacher/Student Ratio 4. Leadership/Administration 5. Cost versus Value 6. Extra/Co-Curricular Activities 7. Instruction 8. Other 9. Student Discipline 10. Promotion 11. Ethnic Diversity 12. Parent Support/Loyalty 13. Communication 14. Enrollment 15. Identity/Image 16. Physical Plant 17. Special Education 18. Technology 19. Customer Service 20. Pastor Support/Loyalty 21.

Top Strengths/Selling Points Top Strengths/Selling Points (3% or more of total responses) (3% or more of total responses) 70 62 SDA/Christian Beliefs 61 Safe Caring Environment 60 27 Quality Academics 24 Teacher/Student Ratio 10 Leadership/Administration 50 9 Cost versus Value 7 Extra/Co-Curricular Activities 6 Instruction 40 6 Other 5 Student Discipline 30 5 Promotion 4 Ethnic Diversity 3 Parent Support/Loyalty 20 2 Communication 2 Enrollment 2 Identity/Image 10 2 Physical Plant 2 Special Education 0 2 Technology 1 Customer Service Quality Academics SDA/Christian Beliefs Safe/Caring Environ. 1 Pastor Support/Loyalty Teacher/Student Ratio _________________________ 243 Total

Top Weaknesses/Fix- -It Points It Points Top Weaknesses/Fix (3% or more of total responses) (3% or more of total responses) 90 Leadership/Administration 90 37 Cost versus Value 33 Quality Academics 80 31 SDA/Christian Beliefs 23 Extra/Co-Curricular Activities 70 22 Identity/Image 22 Special Education 60 19 Safe/Caring Environment 19 Promotion 50 18 Teacher/Student Ratio 17 Physical Plant 40 14 Parent Support/Loyalty 14 Pastor Support/Loyalty 30 13 Other 13 Teachers Wages 20 11 Enrollment 10 Customer Service 10 10 Instruction 10 Technology 0 9 Home School 8 Ethnic Diversity Identitiy/Image 7 Student Discipline Leadership/Administration Quality Academics SDA/Christian Beliefs Extra/Co-Curricular Act. Special Education Cost versus Value 6 Transportation 5 Communication 3 Constituents ______________________ 464 Total

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Atlantic Union Atlantic Union (76 total responses) (76 total responses) Strengths Weaknesses 9 5 8 4 7 Responses 6 Responses 3 5 4 2 3 2 1 1 0 0 Quality Academics Cost versus Value Leadership/Administration SDA/Christian Beliefs s n s r c a f o i e l r m u i i l v c e e i n d B r E r a u n c g C a A n i - t o i y s r C a i t r i C / l h a a / C r u e t f Q / x A a E S D S

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Lake Union Lake Union (198 total responses) (198 total responses) Strengths Weaknesses 20 17 18 15 16 13 14 Responses 11 Responses 12 9 10 7 8 5 6 4 3 2 1 0 -1 e s n s g s c s n f o o i e a c f o m i i e i t i m t r m l i a i a e e l v R e r I e B / d n t y B d s t a E t n n a i n c i n c e a t g a A n i A d i n m i t e t u i y s s y d r t d i i t a t S r r i I i A C l h h l / a a r / C C / e p u e u h / / f Q i Q A A a h c D S D a s S e r S e T d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Pacific Union Pacific Union (160 total responses) (160 total responses) Strengths Weaknesses 25 14 12 20 10 Responses Responses 15 8 6 10 4 5 2 0 0 s s o t c f n t i n e s e i t n m e a i u f o e l m e R e e l i m a i t B d n l t a V e l a o n r l n B o c r e t s a i s A r v d u n i i n t u n n s a s y E E t i i S r i t m r t i e h l g / s a v r d i C n e u r A t / i h h Q A r s a c / C o p D C a / i C e A S h / e T D s f a r S e S d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Southern Union Southern Union (160 total responses) (160 total responses) Strengths Weaknesses 25 14 20 12 Responses 10 Responses 15 8 6 10 4 5 2 0 0 s o e t n f u e s i n r e t e g a l c a i a o m l i l a R e V m i u m t n B c t s a e o n r i I n u / d r r e t y r i a s s a v d u t r i i t u c i n e n C t s A n E t v i i S - m r e o h t g / y s d r C d n C e t o i I A / i / h l C a r A a a c / r p u D t C a i Q x e S h / e E T s f a r e S d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Southwestern Union Southwestern Union (160 total responses) (160 total responses) Strengths Weaknesses 14 18 12 16 14 10 Responses Responses 12 8 10 8 6 6 4 4 2 2 0 0 s o e t f n n i n s e e e t e i a i l f u n o l m p e R e l i i i i a l c t B n l p t a e V s o n i r n B c i r e t s D a i s s v d n u i i i t u t n n D a s s n E t i i S e i r m r t t e h d n g / s v r u d i e C n e r t A t d / i h h S A r s a c / C u o p D C a t / i C S e A S h / e T D s f a r S e S d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Superintendents Superintendents (154 total responses) (154 total responses) Strengths Weaknesses 14 12 12 10 10 Responses Responses 8 8 6 6 4 4 2 2 0 0 s s o t t c n e f n n o i e t i u e o i m a i a t l l m i l a R a e e t P R B a V n d t r l o n a t s a t n s n r e c c a i u A i v d e n i i s u s t n d i s y r m y E t u i e S t r h i v t h g / l d P S r a C n e A t u / s r / i h r Q / A o e p a c h D i C C a h c e S / e s a T f r e a e T S d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Principals/Teachers Principals/Teachers (156 total responses) (156 total responses) Strengths Weaknesses 14 16 12 14 12 10 Responses Responses 10 8 8 6 6 4 4 2 2 0 0 s s o t s c n s . n f n i c e i t f e o m i e o i a m m l i R i r e e t l i B a e e n d v t r B o a n d n t n s r c e a E i a n A i v d c n i a u g n t A i s y i m n E t t i t S r y s i i r g h l / d i t a r r a i n C e A u l h C a i / h r Q / C A p u / a c e / D i Q C a A h f e a / S D e s T S f r S a e S d a e L

Top Strengths vs Weaknesses Top Strengths vs Weaknesses Parents/Laypersons Parents/Laypersons (212 total responses) (212 total responses) Strengths Weaknesses 35 14 30 12 25 Responses 10 Responses 20 8 15 6 10 4 5 2 0 0 s s o t s c n n f n e s i c e t i u e o f o m i a i e m l l m i R i e e a i t t l B a e a n d V e t c r B o n a d n t s u r e c s a i a u n d A v d i c i n u s a E n t A s y i r i E t m i e t l S t r y s a i v g h / l d t i i r a i r c n C e A u t h l s e i / h a r Q A / C o u p a c p D C / S C a i Q A h e / S e s D T f r S a e S d a e L