2 0 1 7 TREND GUIDE 2017 TRENDS 01 05 NEW & ENGAGING 01 - PowerPoint PPT Presentation

2 0 1 7 TREND GUIDE

2017 TRENDS 01 05 NEW & ENGAGING 01 Personalizatjon 05 02 Greenery 07 03 Camoufmage 09 10 04 Interactjve Technology 11 05 Mobile 13 06 Technology Infused Apparel 15 07 Home Goods 17 11 08 Event Sponsorship 19 09 Eco Footprint 21 03 06 10 Health & Wellness 23 11 Prepared Traveler 25 08 12 Patuerns & Prints 27 07 TABLE OF 02 09 CONTENTS We here at Taylor Communicatjons look to provide strong insight into yearly trends and what that means to you. Staying up to date on design and popular trends in the marketplace allow us to suggest 04 12 promotjonal marketjng that compliments, protects and grows your brand. 2017 Taylor Communicatjons Trend Guide 2 2017 Taylor Communicatjons Trend Guide 3

01 PERSONALIZATION 2017 TRENDS TAYLOR COMMUNICATIONS 2017 PERSONALIZATION Marketjng is becoming more personal with consumer expectatjons trending toward elevated, personalized communicatjons. Consumers are looking for a tailored, authentjc experience dedicated to their likes and needs. The personalizatjon trend lends itself to a more educated consumer base where the human experience remains the focus. Promotjonal marketjng with a personalized touch assists the marketer in defjning the path of communicatjon that is fun and interactjve for the recipient. 2017 Taylor Communicatjons Trend Guide 5

02 GREENERY 2017 TRENDS #TAYLORTRENDS 2017 GREENERY 2017 Pantone Color of the Year: Greenery. The color is symbolic for new beginnings, and supportjng nature is the essence of this renewing trend. This lively color is notjceable in architecture and natural design patuerns. With the hustle and bustle of the current world around us, greenery stands for the highly sought afuer reconnectjon with nature with a larger purpose. Products come to life in the color greenery and drive nature and eco initjatjves, as well as balance of a brand. 2017 Taylor Communicatjons Trend Guide 7

03 CAMOUFLAGE 2017 TRENDS TAYLOR COMMUNICATIONS 2017 CAMOUFLAGE Not a new design patuern and not engineered into existence to become a fashion trend, camoufmage is on the rise in 2017. Used to show support for the United States Armed Forces as well as a functjonal way to target end users, marketers are leveraging an old patuern to make a statement about their brands. The trend of outdoor sports, events, and back to nature for peace and balance, camoufmage is a great choice for bringing a brand to life on a product that will have longevity and functjonality in the daily life of the recipient. 2017 Taylor Communicatjons Trend Guide 9

04 INTERACTIVE TECHNOLOGY 2017 TRENDS TAYLOR COMMUNICATIONS 2017 INTERACTIVE TECHNOLOGY Marketers are leveraging augmented reality to ensure a marketjng message stands out from the crowd. The trend of interactjon is on the rise, providing promotjonal marketjng a new platgorm to engage and captjvate audiences. The augmented reality environment allows for sound, video, graphics, or GPS Data to become a real life experience. 2017 Taylor Communicatjons Trend Guide 11

05 MOBILE 2017 TRENDS TAYLOR COMMUNICATIONS 2017 MOBILE From videos to promotjonal products that communicate with your smartphone, mobile applicatjons and mobile videos are trending. Technology is at the core of our daily lives, making mobile technology the perfect partner for promotjonal marketjng. The mobile technology trend allows for creatjvity and intrigue to become a part of marketjng and branding initjatjves. 2017 Taylor Communicatjons Trend Guide 13

06 TECHNOLOGY INFUSED APPAREL 2017 TRENDS TAYLOR COMMUNICATIONS 2017 TECHNOLOGY INFUSED APPAREL Technology infused apparel is more than a fashion statement. Connectjng your garments to your life has not hit mainstream just yet, but 2017 is the year for movement in this growing trend. This intuitjve clothing will be able to track everything from your heart beat to your emotjons, as well as pay for goods and services. Marketers are taking notjce that these connected optjons provide their brand with a cool and interactjve way to create recognitjon and brand loyalty. 2017 Taylor Communicatjons Trend Guide 15

07 HOME GOODS 2017 TRENDS TAYLOR COMMUNICATIONS 2017 HOME GOODS Branding items for the home is a growing trend that provides longevity for brand impressions. Branding an item that stays in the kitchen, home bar, patjo or living area is a great investment for any company looking to atuain brand and customer loyalty initjatjves through promotjonal marketjng. The trend of branding home goods is here to stay as there is always a need for these items and they provide branding opportunitjes in prime real estate in the recipient’s daily lives. 2017 Taylor Communicatjons Trend Guide 17

08 EVENT SPONSORSHIP 2017 TRENDS TAYLOR COMMUNICATIONS 2017 EVENT SPONSORSHIP Event sponsorship is an ever-growing trend that will prove even more successful in 2017. Event sponsorships allow for a broad variety of audiences to be targeted at one tjme. This unconventjonal marketjng channel provides corporatjons an opportunity to capture the atuentjon of event goers before, during and afuer a live event, generatjng a sentjmental value associated with the branded promotjonal product. This type of promotjonal marketjng capitalizes on exclusivity in most situatjons, being the sole brand that is portrayed on the event giveaway is extremely impactgul. Event sponsorship is an evolving trend that is here to stay and takes promotjonal marketjng in several excitjng directjons. 2017 Taylor Communicatjons Trend Guide 19

09 ECO FOOTPRINT 2017 TRENDS TAYLOR COMMUNICATIONS 2017 ECO FOOTPRINT Branding recycled and sustainable promotjonal products assist corporatjons with internal and external eco initjatjves. Placing a company brand on a product that supports what the company is trying to achieve delivers a fjrm and aggressive eco message to the recipient. The eco branded product trend provides a functjonal and feel good approach to promotjonal marketjng, all while serving the greater purpose. 2017 Taylor Communicatjons Trend Guide 21

10 HEALTH & WELLNESS 2017 TRENDS TAYLOR COMMUNICATIONS 2017 HEALTH & WELLNESS The health and wellness trend carries over from year to year, with promotjonal marketjng strengthening brand perceptjon among consumers and employees. Promotjonal marketjng provides a great medium to bring health awareness to life through event and educatjonal products and support. The health and wellness of employees as well as customers is essentjal for botuom line initjatjves and turnover avoidance among employee base. 2017 Taylor Communicatjons Trend Guide 23

11 PREPARED TRAVELER 2017 TRENDS TAYLOR COMMUNICATIONS 2017 PREPARED TRAVELER Personal and business travel is on the rise due to the convenience of mobile and web based travel research and booking capabilitjes. With travel destjnatjons for meetjngs turning exotjc and personal bucket list destjnatjons becoming more accessible, a well-positjoned brand on travel items will ensure brand awareness. Selectjon of a functjonal and sustainable item is critjcal for targetjng various types of travelers. The convenience of app based check in and hotel availability provides ease during travel. Convenience coupled with the functjonality of the perfect travel bag and travel accessories provides the traveler personalized and functjonal items. This is the tjme for the prepared traveler! 2017 Taylor Communicatjons Trend Guide 25

12 PRINTS & PATTERNS 2017 TRENDS TAYLOR COMMUNICATIONS 2017 PRINTS & PATTERNS The days of perfectly matching fabrics are long gone. It is completely acceptable and at tjmes preferred to select a piece that has a solid color with a coordinatjng and accentjng patuern. The patuern and prints trend provides a retail appearance and enhances the chances the pro- motjonal marketjng item will be used day to day by the recipient. Higher value is associated to items that feature this eclectjc trend. This trend provides elements of style, fashion and purpose to any brand. 2017 Taylor Communicatjons Trend Guide 27

15 2016 TRENDS 13 STILL STAYING STRONG 13 Love Your Pet 25 14 14 Golf Experience 27 15 Relaxatjon 29 16 Customizatjon 31 16 2017 Taylor Communicatjons Trend Guide 28 2017 Taylor Communicatjons Trend Guide 29

13 LOVE YOUR PET 2016 TRENDS TAYLOR COMMUNICATIONS 2016 LOVE YOUR PET Humans love their pets. This driving factor of love transcends all age groups, social classes, and income barriers. There has been a shifu of target in the pet industry towards upper-income households making them a dominant force in the pet industry. Custom pet care and product solutjons as well as pet hotels, spas and doggie daycares are popping up everywhere. With those demographics, corporate marketjng and branding efgorts utjlizing this growing trend will create brand awareness in a very infmuentjal and lucratjve sector of the populatjon. 2017 Taylor Communicatjons Trend Guide 31