2019 OFFICIAL VISITORS GUIDE 2019 OFFICIAL VISITORS GUIDE The - PowerPoint PPT Presentation

2019 OFFICIAL VISITORS GUIDE

2019 OFFICIAL VISITORS GUIDE The guide serves as the official pre-arrival magazine for leisure tourists, event attendees and meeting planners. 135,000 press run  Distribution Services through the tri-state area (PA, OH, NY)  (70k delivered directly to distribution centers)  In-County Distribution  35 racks throughout the county  Events (promotional vehicle or booth)  Trade Shows (i.e., camping, golf, wedding)  Sports Tournaments  Leads generated through publications (i.e., Long Weekends, PA Guide)  Direct Requests via phone calls and website  Additional exposure through the online guide

2019 OFFICIAL VISITORS GUIDE - CONTENT User- generated Content (UGC) to tell more of our story

2019 OFFICIAL VISITORS GUIDE - CONTENT 64 Total Pages 7 Regions  Southeast – Saxonburg  Southwest – Cranberry Township  Southcentral – Mars  Central – Butler  Northwest – Portersville  West – Zelienople & Harmony  North – Slippery Rock & Harrisville

2019 OFFICIAL VISITORS GUIDE - CONTENT Major Events Calendar New Things  Recently opened businesses Outdoor Focus  Changes & upgrades  Moraine State Park Kids Choice  Other Parks  Favorite kid things picked by kids  Outdoor activity comparison chart Dog-friendly Favorites Treasure Hunts

2019 OFFICIAL VISITORS GUIDE - CONTENT 6 Maps  Butler County (2 pages)  Moraine State Park (2 pages)  Butler-Freeport Community Trail  Washington’s Trail  Jennings Environmental Center (added in 2018)  Todd Nature Reserve (new in 2018)  Possible Future Additions  Graham Park  Alameda Park  Glade Run Lake  Preston Park

2019 OFFICIAL VISITORS GUIDE - CONTENT Directory - 24 pages  Space for all members to tell their story  Comparison Charts  Accommodations  Facilities  Restaurants grouped by regions for ease of use  Check your listing and update  Side Note – Website Listing  Your web page doesn’t have word limits  Allows you to give more details of your story  Update your photos

2019 OFFICIAL VISITORS GUIDE - ADVERTISING Help to pay for the guide Rate Card  Advertising rates range from $220 - $2,400  Web banner tie-ins  Full Page ad – Two Months  .25 & .5 page ads – One Month  We can create your ad  Talk to Michelle!

2019 COVER Sunset image of Moraine State Park  UGC images of active visitors  Will get approval from all photographers  Encourage visitors to “Explore More”

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