1 The Pre-K The Pre-K for PA for PA campaign is a powerful vehicle - PowerPoint PPT Presentation

1

The Pre-K The Pre-K for PA for PA campaign is a powerful vehicle campaign is a powerful vehicle for the push to upgrade and expand PA for the push to upgrade and expand PA’s ECE system ’s ECE system Ensure that that all children in need of early intervention are identified and receive services Increase access to voluntary, Provide high-quality pre- evidence-based home visiting kindergarten for all three- and four-year olds – Pre-K for PA Improve child care quality Expand access to child care subsidy 2

Why lead with pre-k? Why lead with pre-k? • The election for governor was a unique opportunity to reinvigorate the statewide bi-partisan commitment to ECE • Polls showed pre-k could be a leading edge issue CAMPAIGN LAUNCHED NOVEMBER 2013 3

Our four Campaign goals Our four Campaign goals BUILD A BASE REGULARLY IMPACT THE ENSURE of 10,000 and 500 RELEASE NARRATIVE CLARITY endorsing orgs COMPELLING of statewide and of focus on high for Pre-K for PA RESEARCH state district quality ECE and use that base to support pre-k elections, state among key state- to push for and ECE system budget debate level actors systemic improvement and improvements administrative actions 4

5

We built a highly motivated statewide constituency We built a highly motivated statewide constituency 12000 600 10,650 10,000 Statewide 10000 500 Northeast 8000 400 Southwest South Central 6000 300 Southeastern Central 4000 200 Lehigh Valley 2000 100 Northeast 0 0 GOAL Jul-15 Over 10,000 supporters 571 Endorsing Organizations! Exceeded goal by > 6% Exceeded goal by 14% LEADERSHIP COUNCIL Goal: 100 members, exceeded it with 122 6

We mobilized the right stakeholders We mobilized the right stakeholders Educators & Academia Principals, Teachers, Higher Education, K-12 Education Advocates Community Leaders Business & Industry Leaders County Commissioners, Clergy, Mayors, City Financial Sector, Manufacturing, High-Tech Council Members Industry Military Leaders Law Enforcement Leaders District Attorneys, Chiefs of Police, Sheriffs Health Professionals 7

We published persuasive research We published persuasive research 8

Our research continues to get attention Our research continues to get attention 37 e-newsletters to our supporters disseminated the 11 campaign research products Open rate of 36 articles about 14.4% campaign products 9

Year 2 events and messages Year 2 events and messages continued to get noticed! continued to get noticed! WEEKLY FACEBOOK REACH 10,000 27 EDITORIALS 30 PRESS EVENTS TWITTER FOLLOWS 1823 In last 12 months 22 State Representatives, 22 Senators 25 COMMENTARY PIECES 62 ARTICLES 10

We broke through to thousands We broke through to thousands Reached 17,100 Reached 4,600 Reached 9,400 Shared 32 times Shared 17 times Shared 112 times Reached 9,600 Reached 11,400 Shared 73 times Shared 155 times 11

12

None of the statewide candidates started out with pre-k… None of the statewide candidates started out with pre-k… but but EV EVERY cam ERY campai paign ended adopti gn ended adopting ng Pre-K/ Pre- K/ECE as l ECE as leadi eading i ng issue ssue Tom Wolf Tom Corbett Allyson Schwartz Katie McGinty Rob McCord 13

We penetrated the political discourse We penetrated the political discourse 14

REP. PETRARCA (D-WESTMORELAND) SEN. BROWNE (R-LEHIGH) REP. HICKERNELL (R-DAUPHIN/LANCASTER SEN. RAFFERTY (R-CHESTER/MONTGOMERY) 15

ECE policy proposals were adopted ECE policy proposals were adopted Ear Early Lear arni ning ng PA PA / Pre-K K for PA PA Recommendations for the Wolf Administration to Improve Early Learning Opportunities in Pennsylvania https://www.dropbox.com/s/cgbxgieubxnpswq/gov.avi?dl=0 16

The election mandate became a The election mandate became a bipartisan budget priority bipartisan budget priority $140,000,000 $140,000,000 $120,000,000 $120,000,000 $100,000,000 $100,000,000 $80,000,000 $80,000,000 $60,000,000 $60,000,000 $40,000,000 $40,000,000 $20,000,000 $20,000,000 $- FY FY FY FY FY FY FY FY $(20,000,000) 08-09 09-10 10-11 11-12 12-13 13-14 14-15 15-16 $- State House/Senate Governor Pre-K $(40,000,000) Pre-K $(60,000,000) Pre-K Head Start Child Care Legislature and Governor Agree to Annual Change in Pre-K Funding Historic Increases for FY 2016 Proposed FY 2016 ECE Increase Largest Ever 17

18

Built a winning political strategy Built a winning political strategy Targeted for Maximum Impact Champions – Governor and a House and Senate R budget leaders Legislators of influence – key positions, “yes” vote on taxes, etc. Early Childhood Education Caucus Continued Monitoring and Strategy Updates Tracking system/analytics to continuously hone strategy Changed targets for maximum impact / advance case Progressive legislative requests Leveraged and Built Strong Relationships Administration staff & leg. leadership staff Early support to Gov – transition and budget Two campaign members join Wolf team 19

Capitalized on political realities Capitalized on political realities All Politics Are Local – Legislators and Their Constituents Capitol Caravan Visits Legislative Breakfasts Media Outreach In the Building Lobbying = Real Time Info Three lobbying firms engaged by partners Daily presence of partner staff Hundreds of legislative visits made Raised non-foundation funds to support all lobbying expenses 20

Assembled influential leaders ssembled influential leaders DIVERSE NETWORK Educators Personal and professional networks tapped to create Leadership Council that can advocate Business Leaders from diverse perspectives. Law Enforcement LOCAL & STATEWIDE APPROACH Leadership network active in regional AND statewide advocacy and education efforts. Community Leaders STRATEGIC ENGAGEMENT Military Candidate Roundtables; Legislative Meetings and Breakfasts; Press events and media Health Professionals engagement; Classroom Visits; others. 21

Ensured Ensured grasstops grasstops leaders were out in front in 2015 leaders were out in front in 2015 Impacting Transition Impacting Legislators Press Events Legislative Breakfasts Editorials 22

Grassroots activities demonstrated Grassroots activities demonstrated constituent support constituent support VISIBILITY + RECOGNITION From community events to Harrisburg Capitol Caravans, Pre-K for PA is EVERYWHERE! TARGETED OUTREACH Building will for legislative action by deepening relationships through community outreach in 31 counties. CONSTITUENT CONNECTION Relating the pre-k story to legislators with 41 district meetings, collecting more than 50 stories, and managing 31 in-classroom visits. 23

Our base kicked in to action Our base kicked in to action Connecting with Constituents in Targeted Regions Public Outreach Targeted legislative districts engaged through community events . 600+ 600+ events events Deepening Relationships Among ECE Professionals Adopt-A-Legislator Monthly activities build connections between legislators and ECE. 30 adopted 30 adopted legislators legislators Early Childhood Action Day Action Day Statewide day of action mobilizes in Harrisburg and across PA. 150 150 participants participants Raising the Stakes in Harrisburg Capitol Caravan Mobilization goes to the Capitol to directly influence elected leaders. 31 Capitol 31 Capitol Caravans Caravans Keeping the Message Strong Phone Banking Phone banks reach leaders through supporters during budget impasse. 516 calls 516 calls to supporters to supporters 24

Our message discipline worked Our message discipline worked Research-Driven Message Calendar New research reports kept pre-k in the headlines and in front of our supporters. Innovative Online & Social Media Creative online and social media engaged our supporters and expanded our base. Campaign as a Resource Campaign is seen as a resource of information for reporters, policy makers and the public. 25

Keeping the drumbeat alive eeping the drumbeat alive Budget Impasse Classroom Events JUN. – Fight Crime: Invest in Kids Report Release SEPT. Month of the Young Child MAY Press Events Grasstops and Grassroots Classroom visits with Legislators APR. Editorial Follow-up Reaction to Governor’s Budget MAR. Editorial Follow-up FEB. Local press pitching Re: capitol caravans Pitching in lead up to release of Governor’s Targeted Editorial Budget Board Meetings Social Media efforts around Legislative Budget Hearings 26

Our facts informed key decision makers Our facts informed key decision makers on the basics of pre-k on the basics of pre-k “ You have the best brand! Don’t change ANYTHING!” – Rep. Mike Vereb “You guys are doing things perfectly. Not too much, not too little.” – Jason High, Sen. Wagner Chief of Staff “You guys are doing a great job.” – Diane McNaughton, Sen. Smucker Communications Specialist, Education Committee: 27

28

Funders step to the plate Funders step to the plate Campaign Funds by Year Total Campaign Revenue $3,500,000 $3,000,000 Matching $1,200,000 $2,500,000 Funds 33% $2,000,000 William $1,500,000 Penn $594,000 67% $1,000,000 $2,000,000 $500,000 $914,163 $0 Match WPF Year 1 Year 2 29

30

31