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TABLE OF CONTENT WHO ARE WE? Introducing Youkado § 4 Our value proposition § 6 Our 3 core competencies § 7 A few figures § 8 Our expertise § 11 Our singularity § 12 Our shared objective § 13 OUR SOLUTION Detailing our solution § 15 Benefits for the user & client § 17 Advantages of the solution § 20 Examples from different § 24 communication materials 27 Our references § 28 Our contact details § 2
WHO ARE WE? 3
INTRODUCING YOUKADO INCENTIVE 5 EXPERTISES OPERATIONAL MARKETING 360 � VISION RELATIONSHIP MARKETING 28 PERSONS TRADE MARKETING 100% INTEGRATED DESIGN & WEB 4
INTRODUCING YOUKADO OUR OFFICES 5
OUR VALUE PROPOSITION Assist & contribute to the success of your marketing operations on a daily basis ANIMATE in order to DEVELOP your customers’ network by facilitating business, traffic and transformation levers in omni-channel outlets. In one word : How can we help you boost your customer retention rate? SECONDARY MISSIONS Giving access to the users’ database (clients or sales representative) and increase the relational potential (behavioural • feedback) Preserving your distribution channels (we strengthen them by adding extra value to a channel; e.g. : stores ) • Developing your communication vehicle : • Institutional • Promotional • Events • Informational (give infos/content) • Service-based (coupling product/service, e.g. : warranty extension, insurance, etc... ) • 6
OUR 3 CORE COMPETENCIES PROMOTION – LOYALTY - ACQUISITION Online animated Ad hoc actions • On and offline • • program (notifications, Client qualification acquisition actions • text messages, e-mails) Consistently updated Lead management • • Offline animated • customized themes (contests, gaming) ACQUISITION program : Cumulative points PROMOTION • implementation of accross operations operations and 100% tracked operation • animations in agency Analysis and ROI of • User animation with • LOYALTY operations content (updated gifts, good deals, raffles,..) Segmentation of our Available on tablet • relationship marketing & smartphone actions ALL ACTIONS ARE CUMULATIVE 7
A FEW FIGURES MARKETPLACE More than More than More than 10 000 gifts 500 12 000 brands shipped gifts Available products Multi-segment, On average and services with updates per month based on trends 8
A FEW FIGURES CUSTOMER LOYALY - ANIMATION 3 types of More than More than animationS 100 300 000 bespoke PRINT – WEB – users MOBILE programs Registered on our In all sectors Available platforms for all programs 9
A FEW FIGURES CUSTOMER SERVICE More than 100 % More tan 95% of of calls are 98 % of deliveries returned satisfaction Under a week Customer requests User service rate are answered under 24h 10
OUR EXPERTISE 100% OF THE VALUE CHAIN INTEGRATED GRAPHIC DESIGN SUPPLIER SERVICE CUSTOMER OPERATIONAL CFO/DSI STUDIO SERVICE (USERS) MARKETING Design of brand Sourcing & gift Call center, help Account manager Centralized billing • • • • • guidelines (visual selection with gifts selection (tracking of Social Security • identity) assistance, operations on the Physical gifts & contributions • customer service, dedicated app) Design and services (URSSAF) • delivery tracking development of ON & OFF line Trends • Development of • • customized Tickets statistics, animations : customized • Combined shipping • communication satisfaction surveys forward thinking solutions (vs (for wholesale) or supports both ON & creative proposals Personal shopping functional ) individual shipping • OFF line (including (content-medium) of gifts Web-agency : • editorial) Marketing • dedicated website Travels (individual • Videos (motion automation • and app or collective) design, corporate) (customer Maintenance Good brand deals • • segmentation, Constant • Premium Hosting • communication monitoring of new scenarios) via ways of secure data mart comunicating (material, shape, Reporting-analysis • style, technology) YOUKADO FOCUSES ON THE AGILE METHOD, IN PARTICULAR BY CO-CREATING WITH CLIENTS (OPERATIONAL WORKSHOP) 11
OUR SINGULARITY A 100% MERCHANT MODEL (OUR DNA) Network We win Merchants’ Gifts merchants animators together spirit • Our expertise: • Relevant datamart • Youkado’s • The client at the center selecting gifts, construction remunuration relies of the strategic intent. finding good deals primarly on your • Marketing • Operational agility performance • 100% of automation : • Consulting and controlled logistic robotization of the • Fiancial contributor to proactive force communication the animation scenarios mechanics BUSINESS MODEL SOFT SKILLS KNOW HOW 12
OUR SHARED OBJECTIVE operational emotional relational USER ⌵ At the center of the strategic intent è REINVENT THE CUSTOMER RELATIONSHIP with a winning cocktail: OPERATIONAL/RELATIONAL/EMOTIONAL 13
OUR SOLUTION 14
INTRODUCING OUR SOLUTION Your RE RELATIONAL PR PROGRAM Unic and hyper-personnalized (1 (1 to 1) THE PLATFORM The platform is the back bone of the business strategy, it integrates the whole recrutement, promotion and customer loyalty plan. • TRANSACTIONAL : it generates a lever for turnover growth, particularly with the relevant interactivity with the user (+ traffic) • GLOCAL : it allows actions at all levels: national and local because it is important to stimulate initiatives from the « inside » • EMOTIONAL : it facilitates a privileged animation with your clients, surprise them with unique attentions(using gamification to deliver unique experiences) 15
INTRODUCING OUR SOLUTION The whole concept relies on a 12-digits code, which tracks any type of marketing or animation operation. B to B to C ANIMATION 16
FRONT OFFICE : benefits for your end customers Your service-based MARKETPLACE + THAN 10 000 GIFTS Branded products and services for the whole family TECHNO – DESIGN – HOUSE – FASHION – LEISURE – GASTRONOMY TRAVEL – PRESS – MOVIES – ACTIVITIES – LIVE SHOWS ü Updates + PROFESSIONAL SERVICES ü Good deals ü Major brands ü Cumulative gift points 17
BACK OFFICE : your benefits as the platform admin • Dynamic dashboards YOUR NETWORK • Monitoring of users registration • Easy KPI exports • Simple tracking of users with a simple click, in private mode • Possibility of creating local operations for the least engaged customers(turnkey contract) • Insights about the club and the on-going animations (including trends and good deals) • Dynamic notification tools • Accessible on the mobile app 18
INTRODUCING OUR SOLUTION ADVANTAGES MANAGING THE GIFT OFFER AND THE LOGISTICS Providing choice • Up-to-date and Cumulative points to retain non- segmental offer • Cumulative gains accross all Simplify the logistic flow of gifts operations • Gifts delivered to the customer • Integrated Customer Service Delegate the relationship with the end customer (customer service ,…) 19
INTRODUCING OUR SOLUTION ADVANTAGES PERSONNALIZED RELATIONSHIP Hyper-personnalized content • A customized website Customized gifts catalogue (white label) • Customized Marketplace for gifts Additional comunication channel • Customized communication materials : gift cards and gift boxes Differenciate and boost actions 20
INTRODUCING OUR SOLUTION ADVANTAGES INTERNAL CONTROL Follow the performance of the operations • Tracking tools • End customers shipping Increase reliability of information and traceability customer service efficiency • Reporting tool To be able to track and keep the receipts 21
INTRODUCING OUR SOLUTION ADVANTAGES QUALIFICATION AND RECRUITMENT Getting to know the end customer • Get access to detailed customer Communicate with the users to data stimulate and develop the brand • Create interaction with the client reflex • Cutomized games and contests To recruit new clients 22
OUR COMMUNICATION MATERIAL PROMOTIONS Personnalized gift boxes Dedicated website for the operations Inpack offer Presentation leaflet 23
OUR COMMUNICATION MATERIAL CUSTOMER LOYALTY Member Card “Welcome to the club” booklet Website dedicated to the club Video 24
OUR COMMUNICATION MATERIAL ACQUISITION 25
OUR REFERENCES TH THEY TR TRUST T US HOUSING & CONSTRUCTION INDUSTRIAL GROUPS OTHER MARKETS 26
OUR CONTACT DETAILS PHILIPPE DESPRETS YOUKADO BELGIUM CEO YOUKADO SAS Europole Center Drève Gustave Fache 1/1 B – 77000 MOUSCRON 4 BIS Avenue de la Marne 59290 Wasquehal, FRANCE YOUKADO SPAIN Tel : +33 (0)3 20 66 25 12 Bureau Business France +33 (0)6 14 03 24 61 Carrer Comte d’Urgell 240 Planta 8D Email : 08036 BARCELONE philippe.desprets@youkado.com Website: www.youkado.com 27
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