Zattoo Advertising 2020 Switzerland August 2020
About us
Page 3 Zatt Zattoo was foun ounded in Switz tzerland / / US USA 1 Zattoo is an OTT (over-the-top) service that offers streaming of live, catch up and VOD TV on a variety of devices and platforms. More ore than 16 160 Zatt Zattooies in the e Te Team. 2 With offices in 3 countries, Zattoo is a worldwide operating company with more than 160 employees. Bi Biggest TV TV-Str treaming Pr Provider in Europe 3 Zattoo is with more than 20 million registered users the biggest TV-Streaming provider in Europe for B2C and B2B clients.
Page 4 The TV-Product Conn onnected TV Zattoo is an OTT (over-the-top) service that offers streaming of Samsung ᛫ LG ᛫ Xbox One/360 ᛫ Apple TV ᛫ live, catch up and VOD TV content on a variety of devices. Amazon Fire TV ᛫ Chromecast ᛫ Android TV Mob obile le iOS ᛫ Android ᛫ Windows 10 Web Browser ᛫ Windows 10
Page 5 Advertising Options Zattoo offers a wide range of video and display advertising options on more than 16 different platforms. Vide deo Ads ds Dis Displa lay Ads ds Sp Specia ial l Prom Promotio ions
Formats
Page 7 Ad Fo Ad Formats rmats Video Di Displa lay Mobil ile Preroll Billboard Video (all ad formats) Midroll Halfpage Ad Prestitial Skyscraper Medium Rectangle TV Side Ad Billboard/Leaderboard Leaderboard Mobile Banner
Page 8 Video Advertising Pre Roll Stand alone spot Start Up & Channel Switch Ad Free TV Devices: Desktop, Tablet, Smartphone, Bigscreen
Page 9 Video Advertising Mid Roll Video on Demand / Dynamic Ad Insertion Free & Pay TV Seamlessly stitched into content Big Size/Full Size Player VAST 4, HD Quality
Page 10 Display / Desktop Billboard / Wideboard Front page First Point of Contact Size 970x250 / 994x250
Page 11 Display / Desktop TV Side Ad Next to Live TV, below the channel list Size 300x250
Page 12 Display / Desktop Halfpage Ad Front Page, Sub Pages First Point of Contact on Desktop Size: 300x600
Page 13 Display / Desktop Leaderboard Front Page Size 728x90
Page 14 Display / Desktop Native Teaser Card Highlight Page Various Positions Size Fluent Format Content or App Install
Page 15 Display / Smartphone & Tablet Prestitial Right at the start Image or Rich Media Size 768x1024 / 1024x768 Size 320x480 / 480x320
Page 16 Display / Tablet Billboard & Leaderboard Front page Image or Rich Media Size 930x180 & 728x90
Page 17 Display / Tablet Medium Rectangle Below Live Stream Size 300x250
Page 18 Display / Smartphone Medium Rectangle Front page Size 300x250
Page 19 Display / Smartphone Mobile Banner Ad Channel List Size 300x50/75/100 px
Page 20 Unique User per Device Tennis Laver Cup Wimbledon Final Sunday 22.9.19 Sunday 14.7.19 Mobile: 121`271 uU / 12`185`111 Ais Mobile: 139`742 uU / 9`762`016 Ais WEB: 70`928 uU / 5`681`102 Ais WEB: 72`418 uU / 4`328`788 Ais BigScreen: 115`456 uU / 1`641`477 Ais BigScreen: 108`341 uU / 727`899 Ais Fussball Europa League Wednesday 18.9.19 No Event Big Screen Mobile Big Screen 29% Friday 9.8.19 39% 38% Mobile: 105`243 uU / 9`855`989 Ais Mobile WEB: 61`451 uU / 4`589`373 Ais 52% BigScreen: 101`930 uU / 1`108`826 Ais Mobile: 99`498 uU / 7`021`315 Ais WEB: 54`733 uU / 3`569`350 Ais BigScreen: 92`577 uU / 460`558 Ais Web Web 19% 23% Mobile Big Screen Big Screen Mobile 39% 38% 38% 40% Web Web 22% 23%
Special Formats
Page 22 Display / Desktop & Tablet Branding Day Exclusive Branding around the Live stream Direct bookings and Programmatic Guaranteed Image or Rich Media Size Desktop 1800x1200 Size Tablet 2200x1025 Size Prestitial 786x1024 & 320x480
Page 23 Branded-Channel Two different kind of Branded Channel Preferred placement under the top 20 channels With a click on the Logo your short videos are playing in endless loop Ask for special technical specifications
B2C Promos
Page 25 B2C-Promos Zattoo B2C Newsletter-Promo, incl. Landingpage. Universal promoted her new movie Pets 2 and our useres coult win a special goddie bag and a cinema voucher Sent to 134.107 users. Opening rate: 26.7% Click rate: 2.7%
Page 26 B2C-Promos Partner Zweifel Chips made a special competition on her 60th anniversary. Customer could win a voucher for a Zattoo Premium Account ask for special technical specifications
Targeting Options
Page 28 Targeting Options Socio io Dem emograp raphic ic TV V based ed Int nteres erests ts Geo eo & Dev evic ice DFP P Audien ence ce Seg egments ts Age Channel Country (DE, CH) Interest / Behavioral Gender Content Category Device (iOS, Android Targeting Language Content Genre Connected TV, Web, etc.)
Page 29 Buying Options on Zattoo 02. Preferred eferred Deal eals Always on, fixed price but non guaranteed inventory + Data Targetings available 04. Op Open en Auct ctio ion 01. 01. I/O O or PG Leftover inventory is available Highest priority, guaranteed on the open market inventory and a fixed price + Data Targetings available 03. Partn tners ers Pre-Selected Partners that work together with Zattoo
Page 30 Parts for a great personal TV Ad Experience 01. FA FANT NTAST STIC C PROD RODUCT 02. INN NNOV OVATIVE E AD FORM FORMATS Top notch design, great user Branding Day & Special Promotions experience, reliable, easy to use 03. HIG HIGH QUAL QUALITY TARGET ETING DAT ATA 04. TOP OP OF OF THE HE CL CLAS ASS S VI VIEWABILITY First party data through user All video ad slots are always in view analytics & sign in
Net Metrix
NetMetrix-Audit Unique Clients Jan 2020 Unique Clients/Tsd Zattoo 842 Teleboy 367 Wilmaa 263
Page 33 App Downloads iOS Downloads - CH Quelle: Prioridata
Tech. Specs & Price List 2020
Page 35 Tech Specs. 2020
Page 36 Tech Specs. 2020
Page 37 Pricelist Video 2020 Video CPM in CHF Format Note CPM in CHF Format Note First Channel Switch AD 100 *.mp4 100 *.mp4 (Preroll) Mix of Channel Switch Mix of Channel Switch and Channel Switch Ad (Preroll) 90 *.mp4 and StartUp AD based on 90 *.mp4 StartUp AD based on inventory inventory Run of Video (Preroll) 95 *.mp4 95 *.mp4 Dynamic AD Insertion 100 *.mp4 100 *.mp4 Bumper Ad n.a *.mp4 n.a *.mp4 Extra charges: Discounts Cancelation fee Targeting 10% Non Profit Discount 50% 5 days before start date 20% French Targeting 10% Agency comission 5% During the campaign 50% Branch exclusivity n.a New-Bizz 10%
Page 38 Pricelist Display 2020 Display CPM in CHF Format Note CPM in CHF Format Note Prestitial 70 *.jpg *.gif *.html5 Billboard 70 *.jpg *.gif *.html5 70 *.jpg *.gif *.html5 Tablet only Half Page Ad 70 *.jpg *.gif *.html5 Medium Rectangle / TV Side Ad 30 *.jpg *.gif *.html5 max. 40 sec displeyed 30 *.jpg *.gif *.html5 max. 40 sec displeyed Native Ad 30 *.jpg *.gif *.html5 Leaderboard / Mobile Billboard 30 *.jpg *.gif *.html5 30 *.jpg *.gif *.html5 Skyscraper 30 *.jpg *.gif *.html5 Mobile Banner 8 *.jpg *.gif *.html5 Newsletter 100 *.jpg *.gif 100 *.jpg *.gif
Zattoo Advertising 2019 Page 39 Point of Contact Marti tin Schlen lenke ker Marga Cup Cupin in Timm Ber ernh nhard ardt t Head of Advertising Sales Manager Programmatic Manager +41 79 319 05 79 +41 79 709 63 51 +41 79 896 79 82 martin@zattoo.com marga@zattoo.com timm@zattoo.com Manuela ela Zimmerm ermann Seb ebas asti tian an Sarbin inowski Evgen enia ia Marku kurt Sales Support Operations Manager Operations Specialist + 49 170 9556255 + 41 79 896 68 64 + 49 173 3503750 evgenia.markurt@zattoo.com manuela@zattoo.com sebastian@zattoo.com
Thank You Switzerland August 2020
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