Your research partner in Italy
Our agency TRIBE is a full service agency created at the beginning of 2002 and specializing in conducting fieldwork in Italy on behalf of foreign agencies. Our services range from simple data collection to full analysis and presentation Our fieldwork capacity enables us to tackle anything, from the most straightforward to the most complex projects. Our mission is to offer our clients high-quality market research services to help them achieve a genuine, reliable and effective understanding of the modern …Tribes
Our team TRIBE IS MORE THAN AN AGENCY... It is a dynamic team of highly qualified market research experts who are all fluent in English and capable of: understanding your needs as well as expectations offering you a truly professional partnership It’s a team always ready to go the extra mile to meet client needs: motivated, brimming with expertise and above all passionate…. this is our TRIBE!
Our key values Problem solving Quality Flexibility A PROFESSIONAL TEAM WITH A PERSONAL TOUCH Experience Reliability Partnership Transparency
Our key values TRIBE has an impressive track record in prodiving a wide range of expertise suited to the diverse research needs of our clients : RELIABILITY is in our blood FLEXIBILITY is vital and tailor-made approaches can make the difference EXPERIENCE and QUALITY speed things up. We believe strongly in investing in people, resources and technology to always offer first class services to our clients Transparency, trustworthiness and dedication are the building blocks of our relationship with clients: we work collaboratively to solve problems efficiently and effectively
Our Services Qualitative research Quantitative research We provide high quality qualitative and quantitative research services, in the four Nielsen areas, which are always tailored to meet clients’ individual needs
Our Services CATI CAWI Mistery Shopping In store interviews Face-to-face (CAPI or PAPI) CLT Focus Group / IDIs
Fieldforce & Facilities Florence Rome
Quantitative fieldforce & capabilities For quantitative studies we can count on a nationwide field force of professional interviewers co-ordinated by local supervisors. We cover the four Nielsen areas and we have interviewers in all the main regions of the country: NORTH WEST – Lombardia, Piemonte, Liguria NORTH EAST – Veneto, Emilia Romagna CENTRE – Toscana, Umbria, Lazio, Sardegna SOUTH – Campania, Puglia, Calabria, Sicilia We are linked to a network of Hall test facilities located in the major cities in very busy shopping and business areas to allow for on-street recruitment of respondents and fully equipped to conduct any type of market research and product testing. We are aware that research results depend on the quality of data collection and are committed to offering our clients high quality fieldwork
Our telephone center All telephone surveys are conducted from our in-house Telephone Center which is equipped with: state-of-the-art CATI workstations to provide fast and flexible data processing and instant analysis of the results. remote listening-in system to allow our clients to follow the interviews conducted directly from their office and guarantee a continuous supervision and quality control. We have a team of professional telephone interviewers who are always accurately trained and closely supervised
Qualitative fieldforce & capabilities For qualitative studies we can count on: a team of internal highly experienced moderators A network of professional recruiters capable of organizing sessions with any type of respondents all over the country Our own state-of-the-art Focus Group facility in Naples equipped with FOCUS VISION, and also providing free video-streaming Our satellite office Focus Group facility in Milan A network of top of the range focus group facilities located in all the major cities equipped with one way mirror, closed circuit TV, simultaneous translation and videoconferencing equipment Our moderators are experienced in carrying out studies over a wide range of topics including medicine, healthcare, business to business and consumer
Our facility in Naples Our facility in Naples with its functional space and layout is an ideal venue for conducting both qualitative and quantitative studies such as: focus groups / creative sessions / workshops / in-depth interviews semi-structured interviews in – hall tests product and tasting tests A state-of-the-art research facility that is easy to reach, comfortable and fitted out with up-dated technological equipment
F OCUS G ROUP ROOMS Full playback facilities including 46 ” plasma screen Professional quality audio-visual equipment for audio/video recording WIFI high speed internet access Zoom camera for depth interviews Video streaming and FOCUSVISION Flipcharts Air-conditioning Wide viewing rooms which can comfortably accommodate up to 8 client observers, fully air conditioned and equipped with a one-way mirror/closed circuit TV, telephone and desk for briefing/debriefing Our focus group rooms have been designed to provide a technically advanced but relaxing space for creative thought and discussion 13
T EST ROOMS Each workstation is equipped with a PC with high speed internet connection and is completely separated by the others in order to guarantee the respondents privacy Our Test Rooms are ideal for product tests and quantitative surveys as they can be set with up to 7 separate workstations
K ITCHEN Our kitchen is fully equipped with electric stove and oven, microwave, refrigerator and freezer A fully equipped kitchen for taste tests and a “service room” for products storage and preparation are available
Areas of Expertise T ECHNOLOGY A UTOMOTIVE HEALTHCARE C ONSUMER
“Proprio questo è per l'uomo il bene maggiore: far ricerche he su s se stesso so e su g gli li alt ltri ri Una vita senza ricerca non è degna di essere vissuta” (Pla laton tone) e) (The greatest gift for a man is to do research about himself and the others. A life without research is not worth living.) C ORSO V ITTORIO E MANUELE 74 – 80122 N APLES - ITALY T EL +39-081-669393 - F AX +39-081-0140052 www.triberesearch.it
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