Working with values and frames to accelerate positive change - PowerPoint PPT Presentation

DISABILITY RIGHTS EDUCATION Working with values and frames to accelerate positive change COMMUNITY Common Cause South Africa CIVIL LIBERTIES HIV/AIDS SOCIAL CAPITAL 19 April 2018 IMMIGRATION Robert Zipplies ✜ www.commoncause.org.za ✜ robzipplies@gmail.com TRADE JUSTICE

Values help answer this big question: How do we widen, deepen & maintain public commitment to bigger-than-self issues?

Social norms Habits Physical constraints Financial constraints Age … ...

F r e e d o m Broadminded Equality Universalism Self-direction U n i t y w i t h n a t u r e P r o t e c t i n g t h e e n v i r o n m e n t C u r i o u s Inner harmony I n d e p e n d e n t A world of beauty Creativity Social justice A world at peace A spiritual life C h o o s i n g Wisdom D a r i n g o w n g o a l s Mature love Stimulation Privacy Helpful Forgiving A varied life True friendship Self- respect M e a n i n g i n l i f e An exciting life Honest R e s p o n s i b l e Loyal Enjoying life Benevolence Self-indulgent Pleasure Intelligent Hedonism Conformity H u m b l e Self-discipline Capable Politeness Successful Honouring I n f l u e n t i a l D e t a c h m e n t Healthy of elders A m b i t i o u s Family security Social order Respect for D e v o u t tradition Achievement Clean Obedient Tradition S o c i a l r e c o g n i t i o n Reciprocation of favours Sense of belonging N a t i o n a l s e c u r i t y M o d e r a t e Wealth P r e s e r v i n g m y Authority p u b l i c i m a g e Security Accepting my Social power portion in life Power Dimensional smallest space analysis: individual level value structure average across 68 countries from Schwartz , S. H. (2006). Basic human values: Theory, measurement, and applications. Revue française de sociologie, 42, 249-288.

INTRINSIC VALUES THAT ARE INHERENTLY REWARDING TO PURSUE EXAMPLES AFFILIATION TO FRIENDS & FAMILY CONNECTION WITH NATURE CONCERN FOR OTHERS SELF-ACCEPTANCE SOCIAL JUSTICE CREATIVITY EXTRINSIC VALUES THAT ARE CENTRED ON EXTERNAL APPROVAL OR REWARDS EXAMPLES WEALTH MATERIAL SUCCESS CONCERN ABOUT IMAGE SOCIAL STATUS PRESTIGE SOCIAL POWER AUTHORITY

F r e e d o m Broadminded Equality Universalism Self-direction U n i t y w i t h n a t u r e P r o t e c t i n g t h e e n v i r o n m e n t C u r i o u s Inner harmony I n d e p e n d e n t A world of beauty Creativity Social justice A world at peace A spiritual life C h o o s i n g Wisdom D a r i n g o w n g o a l s Mature love Stimulation Privacy Helpful Forgiving A varied life True friendship Self- respect M e a n i n g i n l i f e An exciting life Honest R e s p o n s i b l e Loyal Enjoying life Benevolence Self-indulgent Pleasure Intelligent Hedonism Conformity H u m b l e Self-discipline Capable Politeness Successful Honouring I n f l u e n t i a l D e t a c h m e n t Healthy of elders A m b i t i o u s Family security Social order Respect for D e v o u t tradition Achievement Clean Obedient Tradition S o c i a l r e c o g n i t i o n Reciprocation of favours Sense of belonging N a t i o n a l s e c u r i t y M o d e r a t e Wealth P r e s e r v i n g m y Authority p u b l i c i m a g e Security Accepting my Social power portion in life Power Dimensional smallest space analysis: individual level value structure average across 68 countries from Schwartz , S. H. (2006). Basic human values: Theory, measurement, and applications. Revue française de sociologie, 42, 249-288.

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Activating intrinsic values leads to Social • Higher empathy Environmental • Lower manipulative behaviour • Greater concern about effects of • Lower racial and ethnic prejudice environmental damage on others (vs. self) • Greater cooperation (vs. competition) • More sustainable and cooperative behaviour Sheldon & Kasser (1995); McHoskey (1999); Ibid; Roets et al. (2006); Sheldon et al. (2000) • Higher frequency of: - Donating and volunteering; Personal well-being - voting ‘green’; - cycling; recycling; reusing; • Higher life satisfaction and vitality conserving energy • More positive vs. negative emotions Schultz et al. (2005); Sheldon and McGregor (2000); Sheldon & Kasser • Lower depression and anxiety levels (1995); McHoskey (1999); Ibid; Roets et al. (2006); Sheldon et al. (2000) • Lower smoking and alcohol use Richins & Dawson (1992); Kasser & Ryan (1993, 1996); Sheldon & Kasser (1995); Ibid; Schor (2004); ; Kasser & Ryan (2001); Williams et. al. (2000)

WEAKEN EXTRINSIC VALUES STRENGTHEN INTRINSIC VALUES Use a dual strategy

values “Frames are the mental structures that allow human beings to understand reality – and sometimes to create what we take to be reality. … they structure our ideas and concepts, they shape the way we reason … For the most part, our use of frames is unconscious and automatic.” George Lakoff, professor of cognitive science at the University of California, Berkeley

Framing Frames: a working definition 1. Mental structures . How we organise our ideas and experiences in memory: the Process. 2. Communication tools . The way we engage (and shape) these structures with our words and actions: the Transfer.

Some recommendations for building social resilience Don’t: Don’t lead with bad news, threat and problems. • Don ’ t expect ‘the facts’ to shift behaviour. • Try not frame arguments in financial and other extrinsic terms. • Do: Lead with shared values that unite us. • Bring people into the frame – offer clear villains and heroes. • Create something good (the vision), not merely reduce something bad. • Carefully describe the problem in more detail. • Encourage people to work together. • Help people do the right thing (most people want to be good). •

Working with values and frames Unhelpful framing Helpful framing If you want to strengthen societal resilience, what are the If you want to strengthen societal resilience, what are the frames you want to avoid activating and reinforcing? frames do you want to activate or create and strengthen? …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… . …………………………………………… .

DISABILITY RIGHTS EDUCATION COMMUNITY CIVIL LIBERTIES HIV/AIDS SOCIAL CAPITAL IMMIGRATION Robert Zipplies ✜ www.commoncause.org.za ✜ robzipplies@gmail.com TRADE JUSTICE