Willamalane Needs Assessment Key Findings Introduction The Needs - PowerPoint PPT Presentation

Willamalane Needs Assessment Key Findings

Introduction The Needs Assessment addressed these four themes: 1. Awareness - How well do respondents know Willamalane and its programs and services? 2. Participation - How do respondents feel about the current offerings of Willamalane? What offerings would they like to see? 3. Satisfaction - Do programs and services offerings meet expectations? 4. Communication - How do respondents currently, or prefer to communicate with Willamalane? 2

Methods CPW used five different outreach methods to conduct the Needs Assessment: 1. Online Survey 2. Mailed Survey 3. Spring Up Events a. Short survey for people who used a Willamalane service b. Short survey for people who haven’t used a Willamalane service 4. Distribution of Short Survey at Willamalane Facilities 5. One Targeted Conversation with Spanish speaking community 3

Findings ● Online Survey (Long Form) 1,079 completed surveys. ○ ● Mailed Survey (Long Form) ○ 2,000 surveys mailed. 139 responses. = 6.95% response rate ● Short Form 547 user surveys. ○ 117 non-user surveys. ○ 4

Familiarity with Willamalane and its Services Willamalane is well known throughout the district. In fact, most respondents, almost 97%, reported some level of familiarity with Willamalane. n = 1,881 Source: Mailed, Online, and Short Surveys

Financial Assistance Inclusion Services Of respondents reported that they were Of respondents reported that they were 56% 44% aware that Willamalane Park and aware that Willamalane offers reasonable Recreation District offers financial accommodations through its Inclusion assistance to those who qualify. and Accessibility Services. Respondents reporting a 2015 household Respondents reporting that a member of 47% income of less than $19,999 were slightly their household experiences a disability 60% more likely than average to be aware that were more likely to report that they were Willamalane offers financial assistance. aware of the accommodations available through Willamalane’s Inclusion and Accessibility Services

Participation in Willamalane Services Over 80% of respondents from online and mailed surveys reported that they have participated in a Willamalane service in the last 12 months. Respondents were slightly more likely to report visiting a park or trail (76%) or facility (68%) than participating in classes and activities (47%) or attending events (42%). n = 1,022 Source: Mailed and Online

Suggestions for New Classes and Activities Classes Activities Exercise - 61 responses Self-defense - 10 responses Exercise/Sports - 29 responses Arts and crafts - 52 responses Adult-specific (General) - 9 responses Outings - 15 responses Accessibility concerns - 38 responses Child-Parent - 9 responses Social - 15 responses Youth-based - 24 responses Pricing Concerns - 6 responses Facility Suggestions - 12 responses Cooking - 24 responses Literary - 6 responses Youth-based (general) - 11 responses Dance - 23 responses All-age classes - 6 response Outdoor recreational - 10 responses Life Skills - 19 responses Adult-specific (Fitness) - 5 responses Adult-only - 8 responses Outdoor Recreational - 15 responses Pet-Related - 4 responses Youth Fitness - 7 responses Health-based - 14 responses Emergency Preparedness - 3 responses Accessibility concerns - 7 responses Technical skills - 13 responses Historical - 3 responses Artistic/Cultural - 5 responses Musical - 11 responses Plant care - 2 responses Multigenerational - 3 responses Performance Art - 2 responses Homeschooler accommodations - 2 responses Educational - 3 responses Arts with a social benefit - 2 responses Card Games - 1 response Musical - 3 responses Languages - 12 responses Gender-specific exercise - 1 response Experience learning - 2 responses Outdoor Educational- 10 responses Academic Tutoring Support - 1 response Pet-related - 1 response

Barriers of Non-users 9 Source: Mailed, Online, Short Surveys

Satisfaction with Willamalane Services In comparing the two results, it appears that Willamalane has improved on its already high satisfaction rating. In 2012, 86% respondents rated Willamalane facilities and services as a “four” or a “five”, in 2016, this number was 90%. n = 1,066 Source: Mailed and Online

Satisfaction with the Value Customers Pay Around 50% of respondents reported that the value they received was “equal to” the price they paid. 27% percent reported that the value they received was “greater than” the price they paid. Only 6% reported that they value they received was “less than”the price they paid. n = 931 Source: Mailed and Online

Communication with Willamalane Non-users Respondents who reported not participating in Willamalane services in the last year because they did not know what was available would prefer to learn about Willamalane through: Willamalane’s website; ● Willamalane email; ● Facebook; ● Willamalane Recreation Guide; ● Or a printed Willamalane newsletter ●

Major Takeaways Patrons are more satisfied with Willamalane services than they were in 2012 ● Increase community outreach in general, but target underserved populations ● Diversify programs and services to serve the Latino population ● Increase awareness of available Inclusion and Accessibility accommodations ● Adjust programming schedules, fees and locations to meet the needs of the ● patrons Collect feedback on a more regular basis and utilize that data in future ● programming ● Consider data from this Needs Assessment as baseline information when collecting feedback in the future

Long Form Survey Written Responses

Dissatisfaction with Classes, Activities, and Services Classes Activities Events Class Duration - 4 responses Scheduling Conflicts - 1 response Size - 2 responses Safety - 1 response Seasonal Scheduling - 1 response Lack of Affordability - 3 responses Scheduling Conflicts - 18 responses Disappointing Instruction - 15 responses Inadequate Staffing - 1 response Size - 4 responses Better Supervision - 1 response Poor Administration - 4 responses Curriculum - 14 responses Lack of accountability for youth - 3 response Better Advertising - 1 response Instruction - 10 responses Affordability - 8 responses Safety of Youth - 1 response Staffing - 4 responses Bad communication - 2 responses Lack of diversity in programming -2responses Pricing/Affordability - 6 responses Logistics - 3 responses Better event organization - 2 responses Communications - 3 Need more programming - 5 responses More information at events - 1 response Expanded Programming - 10 responses Staff rotation - 1 response Expanding existing programs - 1 response Administration - 4 responses Advertising - 1 response More funding - 1 response Time Management - 4 responses Inconsitency in administration - 2 responses Inexperienced Instructors - 2 responses

Dissatisfaction with Classes, Activities, and Services Facilities Scheduling - 6 responses Affordability - 16 responses Poor Administration - 1 response Lack of communication - 23 responses Expanded hours - 1 response Cultural Display - 2 responses Lack of space - 13 responses Disappointing logistics - 8 responses Lack of equipment - 12 responses Inconsistent Pricing - 1 response Segregating facilities - 1 response Improving maintenance - 2 responses Expanding facilities - 9 responses Cleanliness - 1 response Safety - 6 responses More active staff - 1 response Technology improvements - 3 responses Accessibility - 10 responses

Outdoor Programming Classes Activities Exercise - 44 responses Exercise - 42 responses Outdoor Recreation - 68 responses Hiking (Social) - 29 responses Sports - 51 responses Sports and Games - 27 responses Navigations skills - 15 responses Social - Family oriented - 13 response Plant/Nature Education - 36 responses Pet-related - 2 responses Survival - 23 responses Bird watching - 6 responses Outdoor Education - 37 responses Recreation - 68 responses Outdoor Safety - 16 responses Educational - 10 responses Art - 7 responses Outings - 25 responses Pet-oriented - 2 responses