Why Revitalize Downtown Why Revitalize Downtown reflection of entire community reflection of entire community tax base tax base independent businesses independent businesses historic core historic core protects property values protects property values convenience convenience
www.mainstreet.org/MediaLibrary/June-July2004TheRoadAhead.pdf www.mainstreet.org/content.aspx?page=2876§ion=15 www.marionmainstreet.org/volunteer_handbook.htm
Main Street Program Main Street Program National Trust Main Street Center National Trust Main Street Center National Trust for Historic Preservation National Trust for Historic Preservation historic preservation & economic development historic preservation & economic development consulting services, publications, trainings consulting services, publications, trainings
Main Street Center Mission Main Street Center Mission The National Trust Main Street Center's mission The National Trust Main Street Center's mission is to empower people, organizations, and communities empower people, organizations, and communities is to to achieve ongoing ongoing downtown and neighborhood downtown and neighborhood to achieve district revitalization revitalization based upon the principles based upon the principles district of self self- -determination, resource conservation, and determination, resource conservation, and of incremental transformation represented through the represented through the incremental transformation comprehensive Main Street Four- -Point Approach™. Point Approach™. comprehensive Main Street Four
Main Street Four- -Point Approach™ Point Approach™ Main Street Four - volunteers & paid program director volunteers & paid program director Organization - Organization Promotion - - image image; retail promotions, events ; retail promotions, events Promotion Design – – buildings, displays, signs, sidewalks, buildings, displays, signs, sidewalks, Design lights, landscaping, lights, landscaping, Economic Restructuring – – consumers' needs. consumers' needs. Economic Restructuring
Principles of Success Principles of Success Comprehensive: not one pet not one pet- -project project Comprehensive: Incremental: small successes = things happening small successes = things happening Incremental: help: local civic leaders, residents, property local civic leaders, residents, property Self- -help: Self owners, employees, business owners owners, employees, business owners Partnerships: public and private sectors; everyone public and private sectors; everyone Partnerships: must work together must work together
Principles of Success Principles of Success Identifying and capitalizing on existing assets: Identifying and capitalizing on existing assets: what makes us unique what makes us unique Quality: quality vs. quantity quality vs. quantity Quality: Change: meet goals & gain support meet goals & gain support Change: Implementation: visible results provide momentum visible results provide momentum Implementation:
Downtown Ohio, Inc. Downtown Ohio, Inc. State Coordinating Program for State Coordinating Program for National Main Street Center National Main Street Center D.A.R.T Visit = Community Assessment D.A.R.T Visit = Community Assessment Checklist + $2,500 Checklist + $2,500
Services Services • Reconnaissance & Annual Evaluation Visits Reconnaissance & Annual Evaluation Visits • • Work Plan Development & Reference Materials Work Plan Development & Reference Materials • • Consultations & Training Workshops Consultations & Training Workshops • • Design Training & Assistance Design Training & Assistance • • First Impressions First Impressions •
Reinvestment Ratio Reinvestment Ratio $28.31 to $1 . . $28.31 to $1 the average average number of dollars generated number of dollars generated the in each community for every dollar used in each community for every dollar used to operate the local Main Street program. to operate the local Main Street program.
Success Stories Success Stories Wooster Wooster January 1987 January 1987 42% vacancy in storefronts, 65% in upper stories 42% vacancy in storefronts, 65% in upper stories 17 years later 17 years later 114 buildings renovated, 220 jobs created, 114 buildings renovated, 220 jobs created, 6% vacancy, 74 net new businesses, 43 expansions. vacancy, 74 net new businesses, 43 expansions. 6%
Success Stories Success Stories Wooster Wooster 1987 1987 42% vacancy in storefronts, 65% in upper stories 42% vacancy in storefronts, 65% in upper stories 2006 2006 142 buildings renovated, 314 jobs created, 142 buildings renovated, 314 jobs created, 6% vacancy, 110 net new businesses, 52 expansions. 6% vacancy, 110 net new businesses, 52 expansions.
Success Stories Success Stories Mansfield Mansfield Late '70s Late '70s abandoned buildings, rough bars, prostitution abandoned buildings, rough bars, prostitution 1999 1999 22 new businesses, 61 new jobs, vacant space filled 22 new businesses, 61 new jobs, vacant space filled 100% occupancy of finished Carrousel District 100% occupancy of finished Carrousel District Tiny Tim Shoppe, Cruise- -In, Farmer's Market In, Farmer's Market Tiny Tim Shoppe, Cruise
Success Stories Success Stories Piqua Piqua Vacant, poorly maintained former movie theater Vacant, poorly maintained former movie theater Year- -long recruiting of Hallmark destination store: long recruiting of Hallmark destination store: Year 8,000 square feet of cards, gifts, collectibles, 8,000 square feet of cards, gifts, collectibles, books, magazines, newspapers. books, magazines, newspapers.
Getting Here Getting Here Comprehensive Growth Plan Comprehensive Growth Plan Community Visioning Meeting Community Visioning Meeting (assets & critical issues) (assets & critical issues) Landscape Design Consultant Landscape Design Consultant (infrastructure upgrades, appearance) (infrastructure upgrades, appearance) Field Trips Field Trips (Kent, Ravenna, Wooster, Seville, Garrettsville, East Liverpool) (Kent, Ravenna, Wooster, Seville, Garrettsville, East Liverpool) Community Reinvestment Area Community Reinvestment Area (tax incentives for improving property) (tax incentives for improving property) Kent DART Kent DART (Main Street assessment/recommendations) (Main Street assessment/recommendations)
Where is “Here” Where is “Here” Steering/Explore Committee Steering/Explore Committee – Too few volunteers for Main Street 4 points Too few volunteers for Main Street 4 points – – Must focus on high Must focus on high- -impact initiative impact initiative – – Separate entity from government or Chamber Separate entity from government or Chamber – – Need consultant for oversight/grant writing Need consultant for oversight/grant writing – – Solicit donations for seed money Solicit donations for seed money – 501c3 for Streetscape 501c3 for Streetscape
Main Street 4 points Main Street 4 points vs. Streetscape vs. Streetscape Organization – Organization – ALL volunteers ALL volunteers Promotion – Promotion – Chamber still handles Chamber still handles Design – Design – public spaces only public spaces only Economic Restructuring Restructuring – Economic – will come later will come later Someday, volunteer committees Someday, volunteer committees for each of the 4 points for each of the 4 points
Streetscape is High- -Impact Impact Streetscape is High Traffic Flow Traffic Flow Parking Parking Utilities Utilities Pedestrians Pedestrians Signs Signs
What’s Next What’s Next Interview Consultants Interview Consultants Apply for 501c3 Status Apply for 501c3 Status Pass Village Council Resolution Pass Village Council Resolution Begin Fund- -Drive Drive Begin Fund Involve Everyone Involve Everyone www.MantuaShalersvilleChamber.com
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