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Why Generation Zs buying power is $44 billion , and that number - PowerPoint PPT Presentation

Oct 19, 2023 •239 likes •541 views

Why Generation Zs buying power is $44 billion , and that number expands to $600 billion when considering the influence Gen Z? they have on their parents spending. What the world expects from Gen Z Gen Z has a short attention span Gen

  3. Why Generation Z’s buying power is $44 billion , and that number expands to $600 billion when considering the influence Gen Z? they have on their parents’ spending.

  4. What the world expects from Gen Z

  5. “Gen Z has a short attention span” Gen Z allegedly has the attention span of about 8 seconds, compared to millennials’ 12 seconds. - Forbes

  6. “Gen Z is uprooting industries” Gen Z is already moving away from Facebook, and 8 more industries could be next. - Business Insider

  7. “Gen Z is going for the kill” Gen Z is leading an evolution in shopping that could kill brands as we know them. - Business Insider

  8. Campaign Monitor original research Gen Z’s preferred channels to engage with brands: 1. Social Media

  9. 85% of Gen Zers use YouTube (32% say they use it most often) 72% use Instagram (15% more than any other social media site) 69% use Snapchat (35% more than any other social media site) Gen Z and Social Media 45% of teens say they’re online “almost constantly” 44% say they’re online multiple times a day

  10. Social media has drawbacks. 1. Security breaches 2. Bad actors 3. Pay-to-play 4. Algorithms and blackouts

  11. However, social media can also be a great tool. 1. Custom hashtags 2. Authenticity and connection 3. Influencer marketing 4. Mobile-optimization

  12. Campaign Monitor original research Gen Z’s preferred channels to engage with brands: 1. Social Media 1. Social Media 1. Email

  13. People trust email. Email is dependable. Why email? You don’t have to pay to play. You own your data and platform.

  14. What Gen Z Gen Z wants value. wants from 82.3% prefer to receive promotions and offers in email marketing. email marketing

  15. How promotions in your emails can be interesting and engaging for Gen Z

  16. What Gen Z Gen Z wants value. expects in the 44% prefer to receive product recommendations. inbox

  18. 35.1% open because of graphics and branding What makes Gen 36.1% open for personalized subject lines Z open an email? 68% open for promotions and offers

  19. Campaign Monitor original research Gen Z’s preferred channels to engage with brands: Bottom line: A strong strategy uses a multi- channel approach. 1. Social Media 1. Email

  20. But why target an audience with an 8 second It’s a filter , not an attention span. attention span?

  21. So, how do you make it through the filter?

  25. Gen Z is multi-channel. Who else does that sound like?

  26. People want content that’s interesting and compelling. Compare Gen Z to millennials. 84% 82% 44% 44% 35% 33% 29% 24% Made two to five Made one Prefer to receive Prefer to receive purchases from purchase after promos and product email in the past seeing a product offers in email recommendations Gen Z month on social Millennials

  27. People want content that’s 67% will open an email that adds value. interesting and compelling, 41% are likely to make a purchase from personalized emails. no matter their generation. 69% are likely to make a purchase from a promo or reward email.

  28. Don’t market to generations. Market to people.

  29. Make your message unforgettable.

  30. Create content #CampMonConnects for people, @campaign.monitor not stereotypes.

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