• The Winthrop Rockefeller Institute was founded in 2005 and exists to honor and perpetuate the remarkable legacy of Winthrop Rockefeller, who was governor of Arkansas from 1966-1970. • Who was Governor Rockefeller?
• In 1953, when Winthrop moved to Arkansas: • He was the fourth son of one of the world’s wealthiest and powerful families • Rockefeller family valued personal relationships and a responsibility to help others • Expectation was to use wealth as a catalyst for positive change • He had been a roughneck in the Texas oilfields • He served in the Pacific during World War II, earning a Bronze Star and Purple Heart
“The real sunrise of my dream came when I moved up to my mountaintop, perhaps the most striking natural creation of the South.” – Winthrop Rockefeller
“When Governor Rockefeller arrived in the state of Arkansas, he found a state that really struggled to believe in itself. He recognized the untapped potential, the amount of resources here in the state…my grandfather was able to leverage his talents, his efforts, his resources and the family name in order to make significant reforms across the state. As a result, Arkansas became a leader across the South as well as nationally.” - Will Rockefeller, Vice President, Winrock Farms
The Rockefeller Ethic • The Rockefeller Ethic is a problem-solving approach that requires collaboration and mutual understanding, and it is at the heart of everything we do at the Institute. • By bringing together diverse stakeholders on any issue and guiding them beyond their differences using specific tools and techniques, we can find solutions to problems once thought unsolvable.
“Every citizen has the duty to be informed, to be thoughtfully concerned, and to participate in the search for solutions.” – Winthrop Rockefeller
The Power of Historic Theaters and the Creative Economy
2017 Historic Theaters Conference
HTC by the Numbers • 51 registrants and 17 panelists attended • 16 historic theaters and performing groups represented • 2 state agency partnerships (Arkansas Arts Council and the Arkansas Historic Preservation Program) • 1 national organization (League of Historic American Theatres) • 1 conference full of information and big ideas
Top Three Takeaways 1. Assess and diversify your programing 2. Connect with and become part of your community 3. Build a knowledge network of mentors and peers
Assess and diversify your programing • What makes your community and theater unique? • What kind of programming can you support right now? In the future? • Are there ways to add value to your current programming?
Peppersauce Players, Calico Rock, AR Don House and Sabine Schmidt present their The Wichita Mountains Project at the Institute Rialto Art Gallery, Morrilton, AR
Additional Programming Thoughts • Interactive storefronts • Local/regional film festivals • Partnerships with food trucks and other local vendors • Classic movie nights • Battle of the bands/live music • Seasonal decorations • Rental options for special events The Royal Theater, Benton, AR
Connect with and become part of your community • Be a welcoming space for your community • Get involved with community meetings and calendar events • Offer programming tailored to your community’s interests • Connect with your Main Street director, if you have one Performance by Dan Clanton Music
Melba Theater, Batesville, AR Restoration efforts to bring back historic elements Malco Theater, Hot Springs, AR Children’s production & “Young Players Workshop,” The Royal Theater, Benton, AR
Additional Outreach Ideas • Seek partnerships with other local businesses • Diversify your board make-up to include a wide range of community members • Get an online and social media presence now • Have an annual “Open House” to showcase your space • Share marquee space with important community events
Build a knowledge network of mentors and peers • Seek out other theaters or performance groups and establish a network • Connect with state agencies and programs, such as Main Street, Arkansas Arts Council, and Arkansas Historic Preservation Program • Reach out to national and regional specialty groups, such as the League of Historic American Theatres or the Mid-America Arts Alliance • Join the Historic Theaters Group on Facebook
Useful Links • League of Historic American Theaters - http://www.lhat.org/home • Mid-America Arts Alliance - https://www.maaa.org/ • South Arts - https://www.southarts.org/about-us/mission-and- goals/ • Mississippi Arts Commission Artist Roster - https://arts.ms.gov/artist-roster/ • Louisiana Office of Cultural Development - https://www.crt.state.la.us/cultural-development/index • Department of Arkansas Heritage - https://www.arkansasheritage.com/
Bringing it all together, a small case study of the Rialto in Morrilton, Arkansas…
Creative Economy The Economic Impact of your Creative and Cultural Non Profit Organizations
Creative Economy Creative Industries Cultural Industries • Advertising • Heritage • Architecture • Museums • Crafts • Libraries • Design • Film • Fashion • Music https://ssir.org/articles/entry/fostering_the_creative_econom y#
Arts & Economic Prosperity 5 (AEP5) • $166.3 Billion Direct Expenditures • $96.07 Billion Resident Household Incomes • $27.54 Billion Total Government Revenue • 4.6 Million Full-Time Equivalent Jobs https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings
Northwest Arkansas Region • 4,647 full time jobs • $92,899,000 household income generated • $3,466,000 local revenue generated • Carroll County • 63 art related businesses • 571 full time jobs • 4% of all businesses • 4.4% of all employees • $10,792,000 state revenue generated https://www.americansforthearts.org/sites/default/files/aep5 /PDF_Files/PRINTABLE_FindingsForAllStudyRegions.pdf
State Revenue Generated • Downtown Colorado Springs Creative District - $1,124,000 • Missouri Grand Center Arts and Entertainment District - $5,112,000 • Reno, NV - $5,323,000 • Santa Barbara County, CA - $10,737,000 https://www.americansforthearts.org/sites/default/files/aep5 /PDF_Files/PRINTABLE_FindingsForAllStudyRegions.pdf
Growing your Creative Economy • Start the conversation • Identify unique strengths • Start small • Create own tourist attractions • Amplify your message Photo Credit: Apex Photography
Start the Conversation • Business/professional • Low income • Faith based • Neighborhoods/mobile home • Families of inmates • Parents • LGBTQ • Multi-cultural • Non-permanent housing • Disabled • Low income • Renters • Second homeowner • Seniors https://www.orton.org/tools-templates/many-perspectives- from-diverse-voices/
El Paso Pop Up
Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Audience Expenditures • $31.47 per person • $16.82 meals/snacks • $4.49 souvenirs • $4.48 lodging • $3.09 transportation • $1.92 clothing • $0.38 child care • $0.29 other https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings
Identify Unique Strengths • Virtual Railfan LIVE https://terwayben76.files.wordpress.com/2013/09/img_2013 0921_181356_407.jpg
Arkansas Goat Festival https://www.facebook.com/ArkansasGoatFestival/?tn- str=k*F
@ArkansasGoatFestival Photo Credit: https://www.facebook.com/ArkansasGoatFestival/?tn- str=k*F
Start Small Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Kurt Jones Photography @kurtjonesphotography @therealalley Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Photo Credit: Kurt Jones Photography
Create Own Tourist Attraction • 212,691 survey respondents • 34.1% attendees nonlocal $47.57 • 65.9% attendees local $23.44 • 68.9% of nonlocals visited “specifically to attend this arts event” https://www.americansforthearts.org/by-program/reports- and-data/research-studies-publications/arts-economic- prosperity-5/learn/national-findings
Arkansas Quilt Trail http://arkansasquilttrails.com/stonecounty/
Art in its Natural State Monica Dixon “Firmament Flames”
Russell Lemond “Water as Needed”
Nathan Pierce “Portal Majestic”
Amplify Your Message • Social Media • Form partnerships • Piggy back off trending hashtags • Engage media people from beginning • Be consistent
Tools • Tapestry Segmentation • Art + Social Impact Explorer
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