Who is Ernesto Catena? Ernesto Catena is a 4th Generation - PowerPoint PPT Presentation

Who is Ernesto Catena? • Ernesto Catena is a 4th Generation winegrower. • Part of one of Argentina most traditional wine families. • Lived and travelled around the world for many years. • Bachelor in Computer Science and Economy, Master in Design in Milan, and a degree in History in London. • Passionate for animals and nature. • Tireless reader, painter, art collector: “an spectator of beauty, dead or alive” Most of the times beauty is my guiding star” “Don’t just make the wine, be the wine”

Ernesto Catena Vineyards (ECV) - The birth of a Renaissance enterprise - • While being President of one of Arg largest wineries, Ernesto felt the need of a “Paradigm Shift” (a change of basic assumptions) and decided to start producing small volume of wines under 3 new premises: • Focus in growing high quality grapes in the most natural way possible. • Search for a different style in the wines, that would reflect his personality. • Create very strong branding concepts, that consumers would feel indentified with. • Most of the grape comes from “ Finca La Intensidad ”, Ernesto Catena’s vineyard, located in Vistaflores.

FINCA LA INTENSIDAD • “the prettiest biodynamic vineyard in South America.” • Located in the heart of Vistaflores (1090msnm) • Only half of the property planted, to preserve a balance with the ecosystem. • Planted with: Malbec, Cab Sauv, Syrah, Cab Franc, Pinot Noir and Chardonnay.

IN PEACE WITH THE ENVIROMENT • Certified full organic in 2011 (Letis) • Certified biodynamic in 2012 (Demeter)

Winemaking • ECV Winery is a project of two stages: • 1: The Champagnerie (completed) • 2: The winery (under design) • Today we crash our grapes in a winery across the street. • We select the best wines and sell the remaining. • Our winemaker is Bernardo Bossi.

Siesta wines are our tribute to the Inca civilization and their respect for the land. • The Incas had the tradition of burying things as a gift to Gods to keep land fertile. • To continue the tradition, we bury bottles of wines in our vineyard to sleep a “ Siesta ”, and keep our vineyard fertile. • Siesta wines are our best expression of varietal character.

Tahuan wines is our way to express the varietal diversity of Mendoza’s terroir • Tahuan is an abbreviation from “ Tahuantinsuyu ” which means in quechua (Inca language) “the four lands united”. • we have 4 varietals, corresponding to the 4 regions of the Tahuantinsuyu, the Inca empire of the Andes. • Each of the varietals are made to best express the unique varietal character of the 4 widest planted grapes in Mendoza.

MALBEC TORRONTES Padrillos wines express the wild spirit of Argentina’s true varietals. • “ Padrillo ” means Stallion in Spanish. • The wines are inspired in Ernesto Catena’s passion for the horse. • “ Man's conquest of the horse signifies his conquest of Nature, and the responsibility this conquest carries within. Mainly, to take care of our subject, Nature.” • Ernesto is an avid horseman, polo player and breeder of polo horses.

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