2017 Brand Presentation About Small, luxury, family-owned winery - PowerPoint PPT Presentation

2017 Brand Presentation

About Small, luxury, family-owned winery located in Napa Valley. Winemaker Jamey Whetstone Hospitality/DTC/Events Director MichelleWhetstone Focus on varietal expression and cooler climate sites throughout Sebastopol, Occidental, Green Valley, Annapolis, Petaluma, and Napa. Committed to sustainable farming and ensuring that the vineyard is expressed in the bottle. A “pure” representation of place. 2

Jamey Whetstone 1996 Born in Florence, South Carolina, Jamey moved to Napa in 1996 to manage Mustards Grill where he planned to gain restaurant experience before heading back to the Carolinas to open a restaurant of his own 1998 He was bitten by the wine bug and began his winemaking education at Turley Wine Cellars in 1998 and worked one summer for the Seysses family, at Domaine Dujac in Morey St Denis, which cemented his love for Pinot Noir 2002 Whetstone was founded while Jamey continued to apprentice at Turley 2005 Jamey left Turley to focus his full efforts on growing Whetstone 3

The Estate The Whetstones began restoration on the building that is • now Whetstone Estate in February of 2011 Doors opened to visitors in July of 2013 • A 19th century French-style chateau houses the tasting • salon and sits on two acres located at the base of Atlas Peak Road in Napa The beautifully landscaped grounds and historic Napa • Valley building serve as the perfect backdrop for tastings and events 4

Vineyards Terra de Promissio Vineyard Sonoma Coast Located on the Sonoma Coast, outside of Petaluma • Sustainably farmed • Catie’s Corner Vineyard Russian River Valley ‘Jon Boat’ Pinot Noir • Rests on a small knoll on the southwestern edge of Windsor • Hudson Ranch Vineyard Carneros, Napa Valley Organically farmed • Located in the southern part of Napa Valley • Russian River Viognier Sustainably farmed • • Phoenix Ranch Vineyard NapaValley ‘Jon Boat’ Chardonnay • Cool climate area of south Napa east of the Silverado Trail • Bella Vigna Vineyard SonomaCoast Sustainably farmed • Located on the southwest edge of Sebastopol • Napa Valley Syrah • Sustainably farmed • Pleasant Hill Vineyard Russian River Valley Single Vineyard Designate Pinot Noir • West of downtown of Sebastopol • Walala Vineyard Sonoma Coast Sustainably farmed • Located in Annapolis, high slope facing the Pacific • Single Vineyard Designate Pinot Noir • Sustainably farmed • Single Vineyard Designate Pinot Noir • 5

The Wines Whetstone Portfolio Sonoma Coast Pinot Noir ------------------- Carneros Chardonnay ------------------- Russian River Viognier* ------------------- Napa Valley Syrah * *Single Vineyard Designate wines are available in limited quantities through the Tasting Room and to key supporting customers . 6

New Release - Trade The name ‘Jon Boat’ is a reference to Jamey’s southern roots and the aluminum boats that can be seen coasting along the waterways of the Carolinas 2015 Pinot Noir ‘Jon Boat’ Sonoma Coast 7

2015 Pinot Noir ‘Jon Boat’ Sonoma Coast Winemaker’s Notes SRP: $40 LIST : $80 BTG: $20 Alcohol 14.8% Harvested August 20 & 21; September 5 & 7 Production 1100 cases Vineyard Notes The 2015 vintages is from a collection of vineyards throughout the Sonoma Coast appellation. Below average yields are a hallmark of the growing season that make for concentrated fruit and bright acidity. Tasting Notes Stainless steel fermented, 100% French oak-aged in 20% new oak barrels. Bottled unfined and unfiltered, this wine is ruby in color with a complex nose of raspberry, blackberry pie, and orange peel. Bold flavors of dark cherry with hints of sassafras are highlighted with background notes of rose petal and Asian spice. Secondary flavors of pekoe tea and plum with supple tannins, develop a long, bright finish. Features: New Label & Packaging Strategy: 2015 Jon Boat is a trade specific SKU open to national account on and off premise placements Planned Release Date: June 2017 Availability: Select US Markets & National Restaurant Chains 8

Business Strategy Trade Channel On Premise – 80% Focus on select, high-end markets in where Whetstone has • been previously well received and shown positive growth potential Grow select national account business through premium • restaurant list placements and focused BTG price support Develop partnerships with local brand champions, key • Sommeliers and Beverage Directors, by offering special, account level allocation of Pinot Noir, Viognier and Syrah Off Premise – 20% Open retail account business opportunities with new price • point and updated 2015 vintage packaging Engage independent high quality accounts where the • proprietor/specialist is active with consumers in hand- selling premium wines High end key accounts in select markets with specific • programs that will feature the Jon Boat Pinot Noir No Clubs or Discounters • 9

Business Strategy (continued) DTC Channel Tasting R Room oom • Whetstone provides a thoughtful hospitality experience in the premier Napa Valley Tasting Room, oriented to selling artisan, small batch, handcrafted wines. Event nts s • Intimate event hosting opportunities at the Whetstone property located in the heart of the Napa Valley: specialty trade tastings, corporate events & celebrations. Websi site e • Strong web sales and online presence through sharp website design, social media and targeted marketing Wine ne C Club ub • Thriving Wine Club membership program offers special bottlings of single vineyard wines, rare vintages, and members only consumer tasting events. 1 0

Brand Plan Trade Sales Support Ambassador Program • Distributor Ambassador Program designed to drive new placements and points of distribution in the top performing markets. • Ambassadors that achieve the most new placements of 2015 Jon Boat Pinot Noir during a limited time will receive a special gift from Whetstone. Target List & National On-Premise Program • Whetstone Key Account Target List of on premise, brand supports, and identify potential new account business. • Selected top accounts will be offered access to special single vineyard wines: • Catie’s Corner Viognier, Russian River • Single Vineyard Designate Sonoma Pinot Noirs • Phoenix Ranch Syrah, Napa Valley • New BTG placements and national restaurant account partnerships will be rewarded with winery visits/winemaker support. 1 1

Winemaker Travel Jamey Whetstone Upcoming Travel Schedule Januar ary – Dec Decembe ber 2 2017 • Please consult you local Whetstone Sales Director • for a list of dates and times that our Winemaker, Jamey Whetstone, will be in your area. 1 2