Brand Bones
Brand Story
Brand Values
When was the last time you tried to reach perfection, and didn’t make it? When was the last time you gave it your best, but didn’t get there? Maybe you’re just forgetting the other half of perfection: The pleasure. The pleasure between commitment and fun. The pleasure that comes from within, and ignites what you do. The joy of giving it all you’ve got. That eternal whisper begging us to smile. In life, we have all heard that no one was meant to be perfect. But since when are we supposed to believe everything they say? Maybe we all should play some more.
ESPN’S MOST FAMOUS THE BIGGEST SOCIAL SPORTSMAN MEDIA FOLLOWING IN THE WORLD GLOBALLY 97% OF PEOPLE 380M+ RECOGNISE RONALDO SOURCE: REUPCOM ANALYSIS FACEBOOK INSTAGRAM TWITTER 122M 189M 77M
Global Split of Instagram Followers Mapping USA 15.7 BRAZIL 10.8 UK 8.5 INDONESIA 5.7 SPAIN 4.2 MEXICO 3.5 ITALY 4.0 COLOMBIA 2.6 VENEZUELA 2.0 MAYLASIA 1.5 INDIA 1.5 BE, NL, LUX 1.4 ARGENTINA 1.3 GERMANY 1.0 CHILE 1.2 TURKEY 1.2 FRANCE 1.3 AUSTRAILIA 1.0 EGYPT 1.0
Fashion DNA
Cristiano’s Style
The Competitive Environment Price High PHILIPP PLEIN JACOB COHEN DSQUARED2 PRPS ADRIANO GOLDSCHMIED ACNE FAMK DIESEL REPLAY CALVIN KLEIN Fashion Fashion TOMMY G-STAR Low High LEVI’S LEE WRANGLER LOIS ZARA H&M Price Low
Business Partners Fashion
CR7 Denim The denim collection thrives to have a modern look. Enhancing an urban and metropolitan statement by focusing on movement. The use of fabrics and fjts consistently supports that and as such securing comfort during multiple end uses. White, Navy and Black are key drivers with a splash of fun (playfectionism) by adding strong seasonal highlight colors adapting the collection to seasonal trends.
CR7 Underwear Men’s underwear has to be masculine, but with a touch of bright colors and shiny textures, to get the perfect look. The quality of all the materials is mandatory to guarantee maximum comfort. An important detail is to keep the waistband shiny, in order to let the colors stand out, even when the days get darker.
CR7 Footwear To achieve this goal we use the best talent, high quality materials, edgy detailing and authentic outsoles designed and built to create harmonious shoe collections that are versatile in styles, on trend, young and authentically CR7 brand. A wide ofger of shoes that can easily take you from work, to going out, to play with guaranteed comfort and efgortless styling.
Brand Assets
Pitti Uomo/Bimbo Store Concept
Pitti Uomo /June 2019
Pitti Uomo /June 2019 Click on the image to watch the video
Pitti Uomo /June 2019
Pitti Uomo /June 2019
Pitti Uomo /June 2019
Dear guest, We cordially invite you to the launch of the CR7 Cristiano Ronaldo lifestyle brand containing the denim, shoes and underwear collections for boys. We are looking forward to welcoming you at our stand. Pitti Bimbo /June 2019 Kind regards,
Pitti Bimbo /June 2019
Pitti Bimbo /June 2019
FW19 Campaign
FW19 Campaign
FW19 Campaign
FW19 Campaign
FW19 Campaign
FW19 Campaign
FW19 Campaign
Click on the image to watch the video
Digital
Video Click on the image to watch the video
Website launch Full eCommerce website to launch by the end of 2019.
Distribution
Seasonal Sales & Drop Timings PRE S/S MAIN S/S PRE F/W MAIN F/W Sales May/June Jul/Aug Oct/Nov Jan/Feb Delivery Nov Jan/Feb Jun July/Aug
Thank you Rob van Bilsen rob.van.bilsen@cdi-amsterdam.com +31 6 8193 4373 Creative Design Industries Arlandaweg 92 1043EX. Amsterdam
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