Building a New Rural Economy with Mobile, Youth & the Outdoors - PowerPoint PPT Presentation

NOVEMBER 12, 2013 Page 1 of 18 5. a - CC TecVana Corporation Building a New Rural Economy with Mobile, Youth & the Outdoors Middlesex County Council Doug B Matatall - CEO November 12, 2013 TecVana Corporation 12 November 2013 TecVana Corporation Proprietary & Confidential 1

NOVEMBER 12, 2013 Page 2 of 18 5. a - CC Today – Rural Growth Crisis!  Growing urban - rural divide  Demographic shifts  Rapidly changing market  Declining participation outdoors  Declining tourism  Technology evolution Rural Society 12 November 2013 TecVana Corporation Proprietary & Confidential 2

NOVEMBER 12, 2013 Page 3 of 18 5. a - CC Solution, Get Younger People Engaged Rural Economic Inextricably Linked Development  Economic Development  Re-Invent tourism to be relevant New  Redefine / revitalize outdoor industry Generation Outdoor  Creation next generation tourism Enthusiast  Improve health & wellness  Local travel  International travel 12 November 2013 TecVana Corporation Proprietary & Confidential 3

NOVEMBER 12, 2013 Page 4 of 18 5. a - CC New Reality – Digital Mobile Consumers Characteristics  Multi-Tasker, techno savvy, educated, intelligent, adaptable, team oriented, high speed world, socially conscience, loyal to brands, lots of choice  Want things fast, simple, convenient, fun, easy, cost effective, new expectations  Time constraints - Lifestyle = “cool”  Conservationist, environmentalist 12 November 2013 TecVana Corporation Proprietary & Confidential 4

NOVEMBER 12, 2013 Page 5 of 18 5. a - CC The Explosion of Mobile! Million 40 35 30 25 20 Tablets Smartphones 15 Desk Top 10 Portable PCs Feature Phones 5 0 2012 2013 2014 2015 2016 2017 12 November 2013 TecVana Corporation Proprietary & Confidential 5

NOVEMBER 12, 2013 Page 6 of 18 5. a - CC “The New Challenge” I wish I knew What the what was heck can we  Can’t easily find out what is going going on do with the around town kids today? today on.  Traditional tourism activities no longer relevant!  Engage and collaborate on future Bored….what  Capitalizing on emerging trends do you want Lets get to do everyone together & do  Increasing traffic and grow something cool But what? revenues – communities and businesses! 12 November 2013 TecVana Corporation Proprietary & Confidential 6

NOVEMBER 12, 2013 Page 7 of 18 5. a - CC Growth Opportunity Through Mobile! “if you f your con onten ent doesn oesn’t ex exist st on on the m he mob obile e sc screen een, it doesn oesn’t ex exist st at all” at all” IDC C Can Canad ada 12 November 2013 TecVana Corporation Proprietary & Confidential 7

NOVEMBER 12, 2013 Page 8 of 18 5. a - CC Do You Remember -  TV Broadcast  Magazines  Trade Advertising Traditional Business – Tourism Model  Public Relations  Newspaper  Direct Mail / Bill Stuffers  Telemarketing  Brochures & Pamphlets  POP $$Advertise  Radio  Trade Shows  Billboards  Cross Promotions  Web Sites  Per Click Advertising  email blasts  Blogs Mass  Social Sharing - YouTube  Twitter Market  Social Networks - FaceBook 12 November 2013 TecVana Corporation Proprietary & Confidential 8

NOVEMBER 12, 2013 Page 9 of 18 5. a - CC Transition to New Reality Traditional Business Digital Business / Communities Push Real Time Relevant $$Advertise Multiple Channels And Touch Points Digital On Demand Engagement Mobile Market Mass Market Social Media 12 November 2013 TecVana Corporation Proprietary & Confidential 9

NOVEMBER 12, 2013 Page 10 of 18 5. a - CC Bridging the Rural – Urban Divide Get People Out To Modern E xplore, D iscover, E xperience “Connected” Urban Consumer  Young Go Go’s RIBSS Rural  Adventures Communities ICE  Fun Loving Family  Retired Roamers  Businesses R ural I nteractive  Tourism Private B usiness S ystem S olution  Outdoors Enterprise I ntegrated C onsumer E ngagement  Corporate  Government  Sponsors 12 November 2013 TecVana Corporation Proprietary & Confidential 10

NOVEMBER 12, 2013 Page 11 of 18 5. a - CC Target Market 1. Adventures - impulse – just want to do something so will click on “what’s happening” for themed experiences i.e. cheese trail, culinary tours. 2. Journeys – go for a drive and stop at participating “check-in” points such as farmer markets, craft stores, small business, etc 3. Activities –keen on outdoors seeking biking trails, hiking, canoeing, fishing and so on 4. Events – travel to attend an event i.e. fall fair, concert, etc 5. Visiting a community – want to know what there is to do – local culture 6. Information – discounts, promotions, contests, leader board updates, redeem points, play games, deals, virtual store merchandise 7. Share , chat, socialize, learn, educate, quick “how to” and so on 12 November 2013 TecVana Corporation Proprietary & Confidential 11

NOVEMBER 12, 2013 Page 12 of 18 5. a - CC Engagement – Geo Adventuring! Get People Out To E xplore, D iscover, E xperience Modern “Connected” Collaboration / Gamification / Mapping / Sharing  Activities Urban  Events Consumer  Journeys  Adventures ON DEMAND Smart Real-Time Geo Adventuring Media Information RIBSS Rural CMS Communities ICE Virtual Store New C2M MEASURABLE System Support Performance Private Metrics Enterprise 1. Geo Adventure App - Gamification, Mapping, Real-Time Information 2. Content Management & Marketing – Engagement, Traffic, Games, Links, Virtual Store 3. Professional Services – Social Media, Outreach Consulting 4. System Support – Performance Measurements, Data Management, Cloud, Mobile, Retail, etc 12 November 2013 TecVana Corporation Proprietary & Confidential 12

NOVEMBER 12, 2013 Page 13 of 18 5. a - CC Networking! R R T & T R R R R R R R R Kingston R R R R London K/W R R R A New Generation Toronto Lifestyle Outdoor Enthusiasts 12 November 2013 TecVana Corporation Proprietary & Confidential 13

NOVEMBER 12, 2013 Page 14 of 18 5. a - CC Multiple Channels and Touch Points Digital Technologies Smart Touchpoints Rural RIBSS Engagement Touchpoints Communities ICE Hub 12 November 2013 TecVana Corporation Proprietary & Confidential 14

NOVEMBER 12, 2013 Page 15 of 18 5. a - CC Geo Adventuring App “imagine e you your con onten ent ex existing in the e ha hands of of the e con onsu sumer ev ever eryw ywhere they g ey go, o, 7 7x24, on on dema mand, i in re real ti al time me!” Locally lly, R Regional, al, N Nationally ally a and Internat ationally ally - Global S al Solu lution 12 November 2013 TecVana Corporation Proprietary & Confidential 15

NOVEMBER 12, 2013 Page 16 of 18 5. a - CC What’s In It For Communities/Businesses A Bigger Bang for the Buck! Business  Affordable – improved service Tourism Outdoors  Simple, Easy, Fast  New Global Market Opportunity  IT’S MEASUREABLE Today $328.0k  Stay Current Technologies Or $4.49/Citizen Allocate $0.95 / C  Reposition, Redefine Purpose  Power of Networking  Cost savings and avoidance  JOBS – 42 (2015)* 12 November 2013 TecVana Corporation Proprietary & Confidential 16

NOVEMBER 12, 2013 Page 17 of 18 5. a - CC Middlesex County - Getting Started Where are we? R&D Concept Prototype Beta Trial & PoC Marketing Pilot Commercialize V 0.9 V 1.0 V 1.5 V 2.0 App Apr 2014 Aug Sept - Nov Dec - Mar Proposal for Middlesex  Participate in Marketing Pilot at special pricing  Lock in special rate for 3 years  TecVana – locate office in Middlesex County (Jobs)  Benefit from initial hype and social media marketing  Recognition of leadership of Intelligent Community  Design influence on evolution 12 November 2013 TecVana Corporation Proprietary & Confidential 17

NOVEMBER 12, 2013 Page 18 of 18 5. a - CC Thank You!