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GOAL FOR TODAY APPROVAL ON 1. BRAND PRINCIPLES 2. BRAND STRATEGY - PowerPoint PPT Presentation

Feb 03, 2024 •99 likes •507 views

GOAL FOR TODAY APPROVAL ON 1. BRAND PRINCIPLES 2. BRAND STRATEGY GOALS RESEARCH STRATEGY DESIGN TEST IMPLEMENT Visit + Live ONLINE SURVEY BRAND PRINCIPLES Chamber + City TWO VISITS TO WAUPACA BRAND STRATEGY VISITING COMPETING

  1. 
 GOAL FOR TODAY APPROVAL ON 1. BRAND PRINCIPLES 2. BRAND STRATEGY

  2. GOALS RESEARCH STRATEGY DESIGN TEST IMPLEMENT Visit + Live ONLINE SURVEY BRAND PRINCIPLES Chamber + City TWO VISITS TO WAUPACA BRAND STRATEGY VISITING COMPETING AREAS TWO PUBLIC MEETING ROUND TABLES ONLINE RESEARCH

  15. 2nd / 3rd NOSTALGIA MIDDLE OPPORTUNITY MIDDLE DOWNTOWN MIDDLE CULTURE / ARTS #1 OUTDOORS #1 HARDWORKING #1 COMMUNITY #1 DOWN TO EARTH

  16. 2nd / 3rd NOSTALGIA MIDDLE OPPORTUNITY MIDDLE DOWNTOWN MIDDLE CULTURE / ARTS #1 OUTDOORS #1 HARDWORKING #1 COMMUNITY #1 DOWN TO EARTH BIGGEST OPPORTUNITY BUT MUST ACHIEVE IN A WAY THAT MAINTAINS OTHERS

  17. QUAINT TOWN Cedarburg Minocqua PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  18. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  19. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  20. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  21. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  22. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  23. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  24. 2nd / 3rd NOSTALGIA MIDDLE OPPORTUNITY MIDDLE DOWNTOWN MIDDLE CULTURE / ARTS #1 OUTDOORS #1 HARDWORKING #1 COMMUNITY #1 DOWN TO EARTH BIGGEST OPPORTUNITY BUT MUST ACHIEVE IN A WAY THAT MAINTAINS OTHERS

  25. 2nd / 3rd NOSTALGIA MIDDLE OPPORTUNITY MIDDLE DOWNTOWN MIDDLE CULTURE / ARTS #1 OUTDOORS #1 HARDWORKING #1 COMMUNITY #1 DOWN TO EARTH VIBRANT

  26. BRAND PRINCIPLES NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

  27. BRAND PRINCIPLES NOSTALGIA NOSTALGIA TRADITION / COMMUNITY TRADITION / COMMUNITY OUTDOORS OUTDOORS DOWN TO EARTH DOWN TO EARTH VIBRANT VIBRANT

  28. BRAND PRINCIPLES NOSTALGIA NOSTALGIA TRADITION / COMMUNITY TRADITION / COMMUNITY OUTDOORS OUTDOORS DOWN TO EARTH DOWN TO EARTH VIBRANT VIBRANT • YOU HAVE THE DOWNTOWN PLAN 
 AND PIECES IN MOTION

  29. 
 WE MAY NOT EVER OUT “DOWNTOWN / LIVE” APPLETON 
 WE MAY NOT EVER OUT “QUAINT / VISIT” MINOCQUA

  30. 
 WE MAY NOT EVER OUT “DOWNTOWN / LIVE” APPLETON 
 WE MAY NOT EVER OUT “QUAINT / VISIT” MINOCQUA BUT WE CAN OFFER THAT PERFECT COMBINATION 


  31. QUAINT TOWN Cedarburg Minocqua Waupaca PLACE Door County PLACE TO TO LIVE VISIT Port Washington Stevens Point Appleton VIBRANT CITY

  32. MAIN + CHAIN

  33. MAIN + CHAIN Main Street Lakes / Rivers Jobs / Industry Hunting & Fishing Danes Hall Hiking & Kayaking Art / Culture Tradition

  35. MAIN + CHAIN City Visit 50/50 Combo Strategy Waupaca Chain O’Lakes

  36. ON BRAND?

  38. NOSTALGIA TRADITION / COMMUNITY OUTDOORS DOWN TO EARTH VIBRANT

  39. NOSTALGIA TRADITION / COMMUNITY BRAND PRINCIPLES OUTDOORS DOWN TO EARTH VIBRANT MAIN + CHAIN

  40. JAN FEB GOALS RESEARCH STRATEGY DESIGN TEST IMPLEMENT Visit + Live ONLINE SURVEY BRAND PRINCIPLES Chamber + City TWO VISITS TO WAUPACA BRAND STRATEGY VISITING COMPETING AREAS TWO PUBLIC MEETING ROUND TABLES ONLINE RESEARCH

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