what we re going to talk about
play

What were going to talk about Breakthrough (the brand) DaJie (the - PowerPoint PPT Presentation

Jan 25, 2024 •310 likes •860 views

BREAKTHROUGH growing positive behaviours Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won What were going to talk about Breakthrough (the brand) DaJie (the business) Business model Action

  1. BREAKTHROUGH ‘growing positive behaviours’ Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won

  2. What we’re going to talk about ¤ Breakthrough (the brand) ¤ DaJie (the business) ¤ Business model ¤ Action Plan ¤ The Net ¤ The Bait ¤ The Catch ¤ Consolidate ¤ Future business & brand prospects

  3. BREAKTHROUGH growing positive behaviours TRANSPARENCY HONESTY LONGEVITY

  4. BREAKTHROUGH our methodology: Tweaking the environment to enable the change Creating systems that facilitate the change Stimulating momentum that creates natural and sustainable results

  5. DAJIE

  6. What’s happening right now The problems: ¤ Health Impact: transmitting disease, abuse of contraception (infertility), abortions, hygiene, etc. ¤ Social Impact: harmful relationships, divorces, unwanted children, psychological health, disadvantaged generation, etc. ¤ Economic Impact: family financial instability, individual careers, etc.

  7. What we’re trying to do Empowering society to breakthrough the social taboo of sexuality by providing the support system & environment to facilitate the change.

  8. The challenge To change the way people think and behave in regards to their sexuality; and change it before they encounter the problem – it’s preventative.

  9. How are we going to solve this ¤ To provide a support system to facilitate the change – keep it on track. ¤ To tweak the environment to enable the correct behaviours to naturally guide people’s choices in life. ¤ To provide as many different touch points as possible to spark the awareness and stimulate behaviours towards a natural and sustainable route.

  10. The business model Touch Points Business Customers Users

  11. Action Plan Cast THE NET Set THE BAIT Take THE CATCH

  12. THE NET

  13. Casting the net Creating a separate, private, and safe ecosystem outside what currently exists for society to discuss such issues. It’s a support system, with focus on the peers A place to breathe

  15. Existing cases

  16. ¤ http://baby.lady8844.com/962556/

  17. ¤ http://lady.qq.com/sex/aqq.htm

  18. ¤ http://sex.6to23.com/syby/byt/

  19. ⼤夨姐 elder sister mentor knowledgeable peer

  20. Competitive advantages ¤ Holistic ¤ Preventative ¤ User-friendly

  21. INFO-section ¤ Emotions ¤ Relationships ¤ People-to-people

  24. Forum Safe virtual environment and a peer support network

  27. PEER to PEER ¤ Teens often find peer educators more credible than adult educators ¤ Mutual benefits

  28. Stakeholders ¤ The Users – young females ¤ Website Administration/Supervisor ¤ Consulting professionals ¤ Clinic

  29. Courses ¤ Understanding your changing body ¤ Calendar/cycle ¤ Contraception: methods and variety ¤ Safe love & relationships ¤ Surviving the abortion ¤ STDs: prevention & symptoms ¤ Cancer awareness

  31. Partnerships ¤ Hospitals ¤ Specialized Clinics ¤ Psychology Centers ¤ Pharmacies

  32. The service map

  34. THE BAIT

  35. Setting the bait Tweaking the environment Bringing the topic to surface Stimulating the existing forces We’re making the path easier to walk on

  36. Bait: 1 ¤ Universities ¤ Hospitals ¤ Banks/Financial Institutions ¤ Insurance

  37. Bait: 2 Media: 1. TV Series 2. Movies 3. Webs Series Angles: Female, Male, Family, Children, Marriages

  38. Bait: 3 ¤ Magazines ¤ Articles ¤ Bloggers

  39. Bait: 4 Social Media 1. Stimulate conversation 2. Infographics 3. Viral videos

  40. Bait: 5 Fashion: 1. Fashion trends 2. Themes Connecting business relationships

  41. Bait: 6 Celebrities 1. Blogs 2. Talks 3. Interviews 4. Endorements

  42. Bait: 7 Awareness Campaign 1. Scare Ads (Print, Digital, Video) 2. Testimonials 3. Celebrities 4. Interactive Ads & Games

  43. THE CATCH

  44. Taking the catch Create relationships Develop the relationships Link the relationships Monetize the connected relationships

  45. The cash bags: 1 Product Placement Fee ¤ Pharmaceutical Companies ¤ Contraceptive Companies ¤ Durex

  46. The cash bags: 2 Commission ¤ Hospitals ¤ Psychology Centers ¤ Pharmacies

  47. The cash bags: 3 Commission ¤ Bank ¤ Finance ¤ Insurance

  48. The cash bags: 5 (potential) Course Fee ¤ Universities ¤ Education institutions

  49. The cash bags: 4 Ad placement fee ¤ TV Series ¤ Movies ¤ Publications

  50. Consolidate the effect 1. ‘To provide a support system to facilitate the change 2. ‘To tweak the environment to enable the correct behaviours to naturally guide people’s choices in life.’ 3. ‘To provide as many different touch points as possible to spark awareness and stimulate behaviours towards a natural and sustainable route.’

  51. Future business prospects ¤ E-commerce ¤ Mapping ¤ App ¤ Privatize Clinic

  52. Future brand prospects Using this methodology and approach to stimulate further positive behaviours.

  53. grow positive behaviours! Thank you!

Recommend

Harnessing the Power of Self-Talk Mary Fran Bontempo Self-Talk Self-Talk is your most

Harnessing the Power of Self-Talk Mary Fran Bontempo Self-Talk Self-Talk is your most

Leadership and Your Inner Monologue: Harnessing the Power of Self-Talk Mary Fran Bontempo Self-Talk Self-Talk is your most powerful influence. When did you wake up thinking like this? Change is a Dirty Word for women. 1. Think

673 views • 21 slides
Athenians talk like this, but Thessalians talk like this: What the Attic plays tell us about

Athenians talk like this, but Thessalians talk like this: What the Attic plays tell us about

Athenians talk like this, but Thessalians talk like this: What the Attic plays tell us about sociolinguistics in Ancient Greek discourse Phillip Barnett & Taha Husain University of Kentucky Introduction As drama is intended to represent

440 views • 7 slides
minimize use of terminology Structuring Your Talk use pictures/examples/props if possible

minimize use of terminology Structuring Your Talk use pictures/examples/props if possible

Why Are We Here? For your work to have significant impact, it is How to Give a Good Research Talk essential that you can convey results to your community Your technical reputation depends on colleagues reaction to your talk

905 views • 6 slides
My presentation AB123C Outline Talk about giving a talk A tool to plan and hold

My presentation AB123C Outline Talk about giving a talk A tool to plan and hold

My presentation AB123C Outline Talk about giving a talk A tool to plan and hold presentations: AB123C The blackboard vs. slides The talk A mathematical talk is a presentation of your results in oral form Very different from

320 views • 21 slides
Le Lets t talk a abou out ho how w we e talk abo bout ut men ental hea health.

Le Lets t talk a abou out ho how w we e talk abo bout ut men ental hea health.

Le Lets t talk a abou out ho how w we e talk abo bout ut men ental hea health. h. ROADMAP FOR TODAY - How Illinois Outpatient Laws Can (and Should) Break Our Inpatient Cycles - Incorporating Advance Directives Into

608 views • 35 slides
Sin: to miss the mark. Walk the talk. Sin: to miss the mark. Walk the talk. The Mark: the

Sin: to miss the mark. Walk the talk. Sin: to miss the mark. Walk the talk. The Mark: the

Sin: to miss the mark. Walk the talk. Sin: to miss the mark. Walk the talk. The Mark: the standard of holiness established by God and evidenced by Jesus. We can never live deeply until we Walk the talk. deal with our sin. The ethical test

662 views • 26 slides
A Talk about How to Give a Talk Part II Bertram Fronhfer International Center for

A Talk about How to Give a Talk Part II Bertram Fronhfer International Center for

A Talk about How to Give a Talk Part II Bertram Fronhfer International Center for Computational Logic Technische Universitt Dresden Germany Bertram Fronhfer A Talk about How to Give a Talk Part II 1 Overview Part I How to

549 views • 21 slides
Outline: SUZero MML Talk Interspeech talk (for Ewald) Explain one technique in a bit more

Outline: SUZero MML Talk Interspeech talk (for Ewald) Explain one technique in a bit more

Outline: SUZero MML Talk Interspeech talk (for Ewald) Explain one technique in a bit more detail The experience of a coding sprint Unsupervised acoustic unit discovery for speech synthesis using discrete latent-variable neural

1.74k views • 110 slides
Repair and Lining in the 21 st Century What we talk about when we talk about lining CUPA

Repair and Lining in the 21 st Century What we talk about when we talk about lining CUPA

Repair and Lining in the 21 st Century What we talk about when we talk about lining CUPA Conference 2018 Tom Henderson Engineering Geologist State Water Resources Control Board UST Leak Prevention Unit February 2018 Why Should You Care?

1.2k views • 52 slides
Why Talk to Customers? Nick Kolobutin Why Talk to Customers? What is a Startup? A temporary

Why Talk to Customers? Nick Kolobutin Why Talk to Customers? What is a Startup? A temporary

Why Talk to Customers? Nick Kolobutin Why Talk to Customers? What is a Startup? A temporary organization in search of a scalable, repeatable, profitable business model Startups are Risky Greater than 90% of products fail today

979 views • 54 slides
Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Speaker notes Talk to me

Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Speaker notes Talk to me

Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Speaker notes Talk to me Drupal; Using Drupal to power a Voice App You should be able to follow along by visiting the link below. If you have an Echo device, please mute the

1.67k views • 87 slides
Plan of the talk Plan of the talk The geometry of the hot X-ray corona Strong gravity and

Plan of the talk Plan of the talk The geometry of the hot X-ray corona Strong gravity and

The X-ray polarimetric view of the AGN central engine Giorgio Matt (Universit Roma Tre, Italy) Plan of the talk Plan of the talk The geometry of the hot X-ray corona Strong gravity and the BH spin The orientation of the torus

462 views • 17 slides
Aleksander Mdry What will this talk be about? At a

Aleksander Mdry What will this talk be about? At a

Interior-point Methods and the Maximum Flow Problem Aleksander Mdry What will this talk be about? At a first glance: It is just a talk

708 views • 45 slides
More advanced application techniques, using Swift about this talk Talk about project that I

More advanced application techniques, using Swift about this talk Talk about project that I

More advanced application techniques, using Swift about this talk Talk about project that I spend most of my time working on: Swift Use that to introduce some more general concepts in describing applications and in executing

1.61k views • 64 slides
Standardization Kate Mueller, Director of Product Development What we talk about when we talk

Standardization Kate Mueller, Director of Product Development What we talk about when we talk

Standardization Kate Mueller, Director of Product Development What we talk about when we talk about standard- ization Dont try to 8ix a people/ process problem with a technical solution. Treat it like any other project.

559 views • 4 slides
talk lk listen take part Communication is is at the heart of all ll we do The Talking

talk lk listen take part Communication is is at the heart of all ll we do The Talking

talk lk listen take part Communication is is at the heart of all ll we do The Talking Journey But learning to talk doesnt happen by accident it needs you to make this happen. Talk Together Comments not questions Give them

708 views • 22 slides
What we talk about when we talk about Learning in many-body physics Stories Zi Yang Meng

What we talk about when we talk about Learning in many-body physics Stories Zi Yang Meng

What we talk about when we talk about Learning in many-body physics Stories Zi Yang Meng Raymond Carver Anton Chekhov of American literature I was going to tell you about something. I mean, I was going to prove a point. You

784 views • 54 slides
Why to give an academic talk? You have a good work, and want others to know about it

Why to give an academic talk? You have a good work, and want others to know about it

Why to give an academic talk? You have a good work, and want others to know about it Leveraging academic talks to increase the impact of your research, e.g., conference presentations You have to give a talk A talk is necessary in a

674 views • 40 slides
How to Give a Bad Talk How to Give a Bad Talk Professor David A. Patterson Computer Science 152

How to Give a Bad Talk How to Give a Bad Talk Professor David A. Patterson Computer Science 152

Lecture 20: How to Give a Bad Talk How to Give a Bad Talk Professor David A. Patterson Computer Science 152 Fall 1997 Cs252.1 CS 152: Remaining Schedule Whats Left: Thursday 12/4: Oral Presentations, Noon to 7PM, 6thfloor

242 views • 5 slides
Jan Mller Co-founder, CTO Chainalysis How Does Bitcoin Actually Work? This talk is not

Jan Mller Co-founder, CTO Chainalysis How Does Bitcoin Actually Work? This talk is not

Jan Mller Co-founder, CTO Chainalysis How Does Bitcoin Actually Work? This talk is not about the poli:cal or economical impact of Bitcoin. This talk is not about how to buy, sell, spend, or secure your bitcoins. This talk is about

1.14k views • 41 slides
Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Hello My Name Is Frank

Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Hello My Name Is Frank

Talk to me Drupal Talk to me Drupal Using Drupal to power a Voice App Hello My Name Is Frank Hello My Name Is Frank I am a Christian, Father, and Technology Enthusiast. Online my name is frob (IRC, d.o, github) On Twitter I am @frobdfas My Blog

616 views • 44 slides
Learn self-care Express your feelings Tell Someone Someone loves you Talk Ask Listen Keep

Learn self-care Express your feelings Tell Someone Someone loves you Talk Ask Listen Keep

Overview of LETS TALK presentations Learn self-care Express your feelings Tell Someone Someone loves you Talk Ask Listen Keep Talking Background LETS TALK is a community driven initiative that arose in response to the rising death

311 views • 4 slides
University Of Bristol 1 What to talk about? 2 What to talk about? Theory vs Practice vs

University Of Bristol 1 What to talk about? 2 What to talk about? Theory vs Practice vs

(Or Living Between a Rock and a Hard Place) Nigel Smart University Of Bristol 1 What to talk about? 2 What to talk about? Theory vs Practice vs Theory and Practice A key problem is someones theory is someone elses practice,

1.66k views • 68 slides
Topic of this talk Topic of this talk From E- -Relevance Relevance From E to W- -Relevance

Topic of this talk Topic of this talk From E- -Relevance Relevance From E to W- -Relevance

Topic of this talk Topic of this talk From E- -Relevance Relevance From E to W- -Relevance Relevance to W What is relevance in Mobile Personal Information Retrieval? P. Coppola, V. Della Mea, L. Di Gaspero, S. Mizzaro What is

65 views • 6 slides

More recommend