WHAT TO DO WITH A PARISH APP LUKE BRUNMEIER BUSINESS DEVELOPMENT MANAGER LITURGICAL PUBLICATIONS, INC.
TODAY’S AGENDA 1 Why and Who is the Market for an App 2 The Definition of an App 3 The Life Cycle of an App 4 Why Your Parishioners Want an App 5 Why You Want to Give Your Parishioners an App
SOCIAL MEDIA REVOLUTION
TECHNOLOGY USAGE
WHAT IS THE MARKET
TOP FREE IPHONE APPS
MOST POPULAR REASON TO USE AN APP? When it comes to app consumption on iOS and Android smart devices, consumers spend over 40% of all their time using games.
THERE IS AN APP FOR THAT!
A MOVING TARGET “26% of mobile users do not use an app again, and 80-90% of apps are eventually deleted from the user's phone within 6 mos.”
APP DISCOVERY
APP DOWNLOAD
APP ONBOARDING AND EXPLORATION
APP RE-USE & PURCHASE
THE FOUR QUESTIONS TO PONDER … 1 Who will be my target audience? 2 What can users expect from my app? 3 What is the real need “PAIN POINT” of my app? 4 What is the age group of my end users?
EXAMPLES Gaming Apps Productivity Apps Lara Croft Go Periscope Anyone who lived This Twitter app made through the 90s knows live streaming how ubiquitous the everything from Tomb Raider franchise protests to what you was, and this puzzle ate for breakfast way game brings Lara Croft easier. to mobile. Fallout Shelter Enlight Enlight turned amateur Fallout Shelter is Instagram stars into another classic game professionals with its translated to a mobile preset filters and easy- sidescroller set in a to-use editing tools. post-apocalyptic world.
IN ORDER TO SUCCEED Provide an Engagement Tool • Solve a problem for your End User • Saving them Time • Saving them Money • Giving them a unique service • Be simple to use (User Interface) • Generate Positive reviews • Generate buzz on Social Media
THANK YOU
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