What shapes our thinking and direction? Population growth: 9 billion by 2050 • Productivity growth: more with less • – 70% increase in production by 2050 Technology needs: will intensify • Trust in food: local, healthy and sustainable • • Demographic shift: age, ethnicity and urbanization Economics : increasingly global markets, with rapid consolidation • of growers and land costs keeping out new entrants
Our process is real-world progress A results-based, independent not-for-profit organization focused on horticultural science and innovation We measure our success in acres in the field and shelf space in the grocery store
How does Vineland create impact Opportunity Analysis Consumer Scientific Concept Approach Project Project IMPACT Management Management Business Partnerships
The customer comes first Putting consumer intelligence to work for horticulture
Feeding diversity Bringing world crops to market
Putting technology to work Process control and automation engineering
Opening new markets Driving growth with new plant varieties
Breeding vegetables For Canadian production and global markets
Canadian hardy rose The breeding program
Improved traits For horticultural crops
Enhancing quality and production Canadian greenhouse tomatoes
Greening the Canadian landscape
The right tools Integrating biological control systems
Making 100 into 10,000 We never work alone Partnership Model The world is my lab Industry University Gov’t Suppliers Isolation Model Staff The lab is my world
Thank you Dr. Jim Brandle, CEO jim.brandle@vinelandresearch.com
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