WELCOME
The Impact of the Cricket World Cup Number of times “Kids Cricket” was searched
Where we’ve come from 350+ KIDS AT OUR LOCAL SOUTH WALES HAVE-A-GO SESSIONS 4 31 ACTIVATORS KIDS PER CLUB PER CLUB
Enhanced Complementing, not More money Multiple delivery volunteer competing with back to windows recruitment & junior cricket clubs ongoing support
KIDS VT 6
What children want
A Window of opportunity from 7 - 9 years old Children are most receptive and open to exploring sporting interests between 7-9. From 10 years old, children begin to focus in on their favourites.
What children want from sport Definitions of “fun”: Key Drivers of participation: Fun 1 Competence 2 Confidence 3 Understanding of the benefits 4 2
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The Programme Children Digital participant Money- can’t -buy 8- week of countdown Personalised New app experiences cricket Balance t-shirt
The Format Simplified rules Soft ball Guaranteed opportunity
The Format Fun warm-up Game-based skill builders Game of countdown cricket
Personalised New Balance T-Shirt
The Participant App Dynamos at home Player content Gamification
Money Can’t Buy Opportunities
The Programme Clubs Local and national Enhanced support to Free kit Full management marketing support drive volunteer in 2020 system recruitment
2020 Special - Free Kit for Clubs
Management System for Clubs
Activator Training Using the All Stars Cricket framework Looking for key facilitators
Local and National Marketing Support Digital Print Out of home Radio Schools
The Programme Volunteers Reward Volunteering Crowdfunding & journey recognition
Providing Support to Grow the number of volunteers Inspire Recruit Amplify Train Reward & Recognition Retain
Funding to drive volunteer recruitment Crowd-funding platform £100 seed-funding for each club
Our volunteers Volunteer apparel Incentive & reward
The programme Volunteers will receive Children Clubs Free kit Full management A New Balance A free ticket to Digital Money- can’t -buy In 2020 system t-shirt The Hundred participant Experiences app Local and Enhanced support to 20% off New Balance 8- week programme of Personalized National Drive volunteer merchandise countdown cricket New Balance Marketing recruitment t-shirt support
Simplifying The Player Pathway 1 4 2 3 Clear Flexible Flexible Consistency Next step progression choice Obvious to the player / Age and stage progression Players can ‘ladder - up’ and Consistency of experience parent how they move fine tuned to each ‘ladder - down’ as they regardless of where you through the pathway individual move through the pathway play
Different centres with different needs All Stars Cricket has been the start of building a junior section Clubs have embraced All Stars Cricket alongside a pre-existing junior section Clubs don’t currently run All Stars Cricket All Stars Cricket is run in a non-traditional club setting
A club determined price point RRP is £40 Pricing options for low, middle- & high- income areas Flexible pricing structure to suit the club, local community & to fit alongside existing junior section
Flexibility around when you can run dynamos cricket APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER All Stars Cricket School Holidays Summer Season Ends Junior Club Season Dynamos Cricket Dynamos Cricket Term Time School Holidays
Next Steps
Enhanced Complementing, not More money Multiple delivery volunteer competing with back to windows recruitment & junior cricket clubs ongoing support
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THANK YOU • ECB and County Board Staff at the back to answer your questions • ECB will share the presentation at the end of the week • Registration will open on Clubspark at the beginning of December • Your county board will follow up with more information in coming weeks
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