WELCOME CHINESE Your Access Channel to the Chinese Market
Welcome Chinese mission statement Mission statement The Role of Welcome Chinese Welcome Chinese is the exclusive group which creates Guarantee better services to Chinese tourists travelling cultural, social and economic connections between abroad hospitality services and Chinese outbound travellers, aiding the development of certified and recognised services Be a reliable partner for Chinese travelers worldwide. Be a reliable support on the ground in China for our Welcome Chinese is the standard certification issued by certified businesses the CTA, an institute which is part of the Ministry of Tourism in China. Assist strategic partners in developing business abroad Chinese travellers view the Welcome Chinese certification as the global standard for hospitality services for When booking their travel, Chinese travellers are international travel. actively looking for these tailor made services, and waiting for them to become available. Welcome Chinese encourages and supports establishments in the hospitality industry, as well as other tourism associations to implement services according to the requirements and preferences of Chinese outbound travellers.
Strategic founders and partners SELECT HOLDING UNION PAY CHINA TOURISM ACADEMY (CTA) Strategic founder Strategic partner Strategic founder Select-Holding was selected by the Union Pay is the main payment The Party Committee of China CTA as the official distributor of the method in mainland China. It is National Tourism Administration China ’ s sole bankcard and banking Welcome Chinese certification. It is established the China Tourism responsible for all of the operational industry leader. In order to satisfy the Academy (CTA) and communication activities within needs of Chinese travelling for as a specialized institute directly the Welcome Chinese Program. business, tourism or study purposes, under CNTA. Union Pay has shifted its focus on Select-Holding is responsible for all The CTA directly approves and foreign markets and is extending the the operational and communication services provided by domestic banks issues the Welcome Chinese activities within the Welcome Chinese to overseas regions. Certification, which makes it the program. department in charge of monitoring UnionPay provide exposure via the Chinese outbound travel trends their Digital and social media network and strongly supports all Welcome of more than 30 millions users to Chinese activities in and out of China. Welcome Chinese certified members.
Strategic distribution channels partners CTRIP CHINA CENTRAL TELEVISION (CCTV) CHINA SOUTHERN AIRLINES Ctrip is a leading provider of travel CCTV is the national television station of China Southern Airlines Co., Ltd., services including accommodation the People’s Republic of China and also member of SkyTeam, operates the reservation, transportation ticketing, the most viewed broadcaster in the largest fleet, most developed route packaged tours and corporate travel country. It is the key news and network and largest passenger management. Ctrip's hotel reservation entertainment source for Chinese capacity of any airline in The People's network includes around 1,000,000 population. CCTV can now be viewed Republic of China hotels in 200 countries and territories almost everywhere in the world. around the world. Ctrip ’ s air ticketing Welcome Chinese ’ s certified products cover over 5,000 cities on six members will be promoted on CSA ’ s continents. Currently app downloads frequent flyer program and profit from exceed 1 billion. their distribution channels such Inflight magazine, WeChat account and the Ctrip gives preferential expo-sure newsletter. of Welcome Chinese certi-fied members starting with the certified restaurants.
Strategic distribution channels partners CANADEAN TOURISM-IC PWC LOBSTER INK new strategic partner new strategic partner Covering more than 70 countries worldwide, Canadean pro-duce With offices in 157 countries and more Lobster Ink is an education company hundreds of reports each year than 208,000 people, PWC is among specialising in the hospitality industry. focusing on key issues and trends the leading professional services The company shares the same goal of relating to tourism de-mand and flows, networks in the world. PWC help improving the service standards and tourism economic impact, and all the organisations and individuals create product knowledge in the top the value they ’ re looking for, by key perfor-mance indicators related to hospitality establishments in the ho-tels, airlines, car rentals and travel delivering quality in assurance, tax world. intermediaries. and advisory services. Lobster Ink joined Welcome Chi- Canadean tourism-IC has been PWC is appointed to audit the nese in 2016 and bring its online appointed as the business in- certified members and ensure that training expertise related to hos- telligence partner of Welcome services are correctly carried out for pitality services and knowledge of the Chinese. This is a must have for the the Chinese travellers. PWC helps Chinese culture. This is a pragmatic revenue management department. Welcome Chinese to maintain a high support to the client reception level of quality and standards. procedures.
Chinese Travellers need to be Welcome 5 reasons to “ Welcome ” Chinese travelers Welcome Chinese certifications standards Welcome Chinese standards have been In recent years, China has been experiencing an economic identified after studies and researches slowdown, but for the top 5% of Chinese society, the ability conducted by CTA on the Chinese Outbound to spend a few thousand dollars for a trip has not been trend limited. Each category corresponds to specific The environmental issues that China faces has caused standards Chinese people to visit destinations that offer safer and cleaner conditions. The standards meet the habits and needs of International travel has already become a consistent part Chinese travelers of Chinese people ’ s consumption pattern. There is one level of certification for each category, whilst for hotels there are 2 levels
Chinese Purpose for Travel Leisure is still the most dominant purpose for travel, accounting for 72% of the entire market in 2016. The statistics expectation: to reach over 36 million by 2020
Travellers Profile Trends Young Travellers Older Travellers • Tailor Made Chinese Services Indipendent Travellers • Budget Allowance Group Travellers • Online services Super rich Travellers Experienced Travellers First-Time Travellers Source: Canadean
Tailor Made Chinese Services Chinese travelers hope for removal of barriers and annoyances of European destinations like language and communication problems, safety anxiety, bad food, difficulty getting around, and low perceived value for money
Outbound Tourism Expenditure Source: Canadean According to the World Bank , China has the second largest middle class 157 million consumers
Digital distribution channels Welcome Chinese create your own WeChat account China already has the highest number of Posts and news on the Welcome Chinese internet users worldwide at 750m, of which majority are mobile internet users. WeChat account An exclusive QR code generated for each In order for establishments to reach the Chinese demographic, having a presence on member under the Welcome Chinese WeChat Chinese social media is important. service account, which leads people directly to a dedicated page on hychinese.com For this reason, Welcome Chinese focuses Posts on Weibo about certified members with most of its marketing activities in this area. hyperlinks to their dedicated page on hychinese.com, as well as the company’s website. Newsletter targeting Chinese travel agencies and tour operators
HYCHINESE.COM Each certified establishment has a hyperlink All participants are guaranteed a presence straight to its own website on Hychinese.com, which is a platform where travelers can find useful information for their The website is only in Chinese and travels searchable on Chinese search engines
Qu Nar • Qu Nar is one of the leading on-line tour operators in China. • It can be compared to Tripadvisor for western users, but with many more useful features, among which: Booking of Hotels and a wide range of other hospitality-related facilities; Buying flight and train tickets at very competitive price compared to the other on- line travel agents; Finding promotions or special packages for travellers (including hotel, transportation, tickets for activities around the city) Car rental is also possible You have the chance to buy the insurance for your trip You have the chance to book the tour guide to be at your disposal during your journey
Ctrip promotion Ctrip it ’ s 1 billion apps downloaded Chinese travellers will find your restaurant in filtering by : Welcome Chinese restaurants Welcome Chinese restaurants as single destination Geo-localization Types of food
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