WEL WELCOM COME Sponsor Michael Heath Marlise Applegate Dillard Taylor VISIT GASTON VISIT CHARLOTTE VISIT NC
Business Buzz: The Business of Tourism
Visitor Spending
Smith Travel Research Gaston County Lodging % Change 14.0% 8.7% 8.5% 2015 7.6% 2016 YTD 4.9% -0.8% ADR RevPAR Occupancy GoGaston.org #GoGaston
Smith Travel Research Gaston County Lodging % Change 13.9% 2015 7.7% 2016 YTD 4.8% 0.0% -0.1% -0.8% Supply Demand Revenue GoGaston.org #GoGaston
Smith Travel Research Gaston County Lodging Trend Supply Demand 2009 2010 2011 2012 2013 2014 2015 GoGaston.org #GoGaston
Visit NC – US Travel Association Gaston County Visitor Spending $241.57 $234.24 2015 2014 Millions GoGaston.org #GoGaston
Visit NC – US Travel Association Gaston County Tourism Employment 1,890 1,820 2015 2014 GoGaston.org #GoGaston
Visit NC – US Travel Association Gaston County State & Local Taxes $17.83 $16.74 2015 2014 Millions Attributed to Visitors GoGaston.org #GoGaston
Visit NC – US Travel Association Gaston County Visitor Spending Trend Millions 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 GoGaston.org #GoGaston
Thank You GoGaston.org #GoGaston
The Business of Tourism On the Charlotte Region Presented by: Heath Dillard Charlotte Regional Visitors Authority
2015 ended on a high note 2015 Percent Change 5.7 3.5 3.1 Occupancy ADR RevPAR Source: STR
2016 continues to set new highs YTD July Percent Change 8.3 4.9 3.2 Occupancy ADR RevPAR Source: STR
2015 sees continued demand growth 2015 Percent Change 9.3 3.4 0.2 Supply Demand Revenue Source: STR
2016 sees first signs of development YTD July Percent Change 9.0 3.9 0.7 Supply Demand Revenue Source: STR
Charlotte region benefited from lack of development in the last cycle 10-Year History of Supply-Demand 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 * Data represents Mecklenburg County Only Source: STR
Visitors infused $6.5 billion in the Charlotte regional economy in 2015 Visitor Spending (millions) County Cabarrus $411.58 Gaston $241.47 Iredell $233.80 Lincoln $52.38 Mecklenburg $5,037.90 Rowan $160.47 Union $126.00 Chester* $22.96 Lancaster* $30.23 York* $206.93 Total Charlotte MSA $6,523.72 Source: The 2015 Economic Impact of Travel on North Carolina Counties , prepared for Visit North Carolina by the U.S. Travel Association * Source: The 2014 Economic Impact of Travel on South Carolina Counties , prepared for South Carolina Department of Parks, Recreation & Tourism by the U.S. Travel Association
Visitor spending increase regional demand, increasing employment Visitor Spending (millions) Employment County 4,320 Cabarrus $411.58 Gaston $241.47 1,890 1,820 Iredell $233.80 380 Lincoln $52.38 Mecklenburg $5,037.90 49,870 Rowan $160.47 1,360 990 Union $126.00 210 Chester* $22.96 Lancaster* $30.23 260 1,950 York* $206.93 63,050 Total Charlotte MSA $6,523.72 Source: The 2015 Economic Impact of Travel on North Carolina Counties , prepared for Visit North Carolina by the U.S. Travel Association * Source: The 2014 Economic Impact of Travel on South Carolina Counties , prepared for South Carolina Department of Parks, Recreation & Tourism by the U.S. Travel Association
Visitors leave behind millions in tax revenue to local municipalities Visitor State & Local Spending Tax Collections Tax Savings (millions) Employment (millions) per Resident County 4,320 Cabarrus $411.58 $30.73 $156.18 Gaston $241.47 1,890 $17.83 $83.54 1,820 Iredell $233.80 $20.03 $117.92 380 Lincoln $52.38 $4.48 $55.28 Mecklenburg $5,037.90 49,870 $361.29 $349.39 Rowan $160.47 1,360 $13.70 $98.46 990 Union $126.00 $9.25 $41.53 210 Chester* $22.96 $1.82 $56.40 Lancaster* $30.23 260 $2.69 $31.34 1,950 York* $206.93 $17.50 $69.67 63,050 Total Charlotte MSA $6,523.72 $479.32 $197.55 Source: The 2015 Economic Impact of Travel on North Carolina Counties , prepared for Visit North Carolina by the U.S. Travel Association * Source: The 2014 Economic Impact of Travel on South Carolina Counties , prepared for South Carolina Department of Parks, Recreation & Tourism by the U.S. Travel Association
Visitor spending has grown and is more important to economic growth Year-over-Year % Change 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Total Visitor Spending 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: The Economic Impact of Travel on North Carolina Counties , prepared for Visit North Carolina by the U.S. Travel Association * Source: The Economic Impact of Travel on South Carolina Counties , prepared for South Carolina Department of Parks, Recreation & Tourism by the U.S. Travel Association
August 2016 Montcross Area Chamber Marlise Taylor, Director of Research, Visit NC
Lodging Statistics Occupancy, ADR, RevPAR North Carolina North Carolina 2015 Year-to-Date 2016 Occupancy Up 2.6% Up 1.8% ADR Up 4.7% Up 3.8% RevPAR Up 7.3% Up 5.7% 23
Lodging Statistics Supply, Demand North Carolina North Carolina 2015 Year-to-Date 2016 Supply Up 0.6% Up 1.8% Demand Up 3.2% Up 3.6% 24
Lodging Statistics Revenues North Carolina North Carolina 2015 Year-to-Date 2016 Room Up 8.0% Up 7.5% Revenues 25
Lodging Demand Growth Trend 2005-2015 33.8M +20% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 26
2015: Record Year for NC Tourism $21.9 Billion in Direct Visitor Spending Up 3% from 2014 $21.9 $21.3 $25.0 $20.0 $ Billions $15.0 $10.0 $5.0 $0.0 2014 2015 27
2015: Record Year for NC Tourism 211,445 North Carolinians Directly Employed by Tourism Up 3.2% from 2014 211,445 204,909 210,000 180,000 Thousands 150,000 120,000 90,000 60,000 30,000 2014 2015 28
2015: Record Year for NC Tourism Nearly $1.8 billion in State/Local Tax Revenues from Visitor Spending Up 5.8% from 2014 $1,786 $1,688 $2,000 $1,500 $ Billions $1,000 $500 $0 2014 2015 29
30 1991-2015 Visitor Spending Growth Trend $7.0B 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 +214% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 $21.9B 2014 2015
Recommend
More recommend
