WEBINAR Indonesian Cosmetics Regulatory Compliance and Import Requirements PT Cekindo Business International Speaker: Ms. Nurmia Agustina (Director of PT Cekindo Business International) Date: August 21, 2019
Introduction of of Nurmia Agustina Nurmia Nurmia Nurmia Nurmia Agustina INFO@CEKINDO.COM Agustina INFO@CEKINDO.COM Agustina INFO@CEKINDO.COM INFO@ Director of PT Cekindo Business International Busine Busine usiness Company: Cekindo Expertise: Regulatory Affairs, Product Registration (cosmetics, food supplement, duct Re duct Regis food and beverage, medical devices, household products) and Halal Certification d and be nd bev ) and Ha nd Hala Bio: Nurmia Dwi Agustina oversees activities related to Market Entry Strategies, urmia urmia Dwi Dwi et En et Entry S ntry S try Str Legal Incorporation, Licenses, and Compliance of Indonesian entities. Nurmia rporat poratio ration, ation, L ion, L Licens ities. ies. Nur es. Nurmi urmia urmi emphasizes on building long-term partnerships with Cekindo’s clients and providing on bui n buildi n building lding ding long ng long ts and pr s and pr nd pro nd providi nd providi nd prov them with tailor-made solutions. made made sol made s solut Her company Cekindo, has successfully assisted many clients to enter the Indonesian ly assist assisted sisted ma market through our comprehensive business solutions, such as company registration iness ness solut s solut olutio and product registration. Having expanded to Vietnam, Cekindo can now assist and pr d to Vie o Vietna Vietnam, tnam, nam, Cek clients that intend to set up a cosmetic business in the country. clie cli clients clients t ss in t s in the c n the co he co he coun he count
Overview of Indonesian Cosmetic Market metic metic Marke rket 01 Definition of Cosmetic Product efinition finition of ion of 02 Classification of Cosmetic Products tion o ion of Co ion of Cos osmeti 03 Regulatory Framework (cosmetic products labeling, ework ewo 04 OUTLINE claim, etc.) Competent Authority 05 05 Co Cosmetics Registration Cosme Cosm 06 Exporting Cosmetics to Indonesia tics to to Indo Indo 07 Halal Certification for Cosmetic smetic etic 08
OVERVIEW OF INDONESIAN RVIE RVIEW VIEW VIEW OF 01 COSMETIC MARKET ETIC MA ETIC M IC MA C MARK ARKET Indone Indonesia’s cosmetic industry: Indone Indone indus • 29 29,66 29,668 registered cosmetic products were ,668 668 668 were sold in the 1 st semester of 2019 (BPOM) old in old in the the 1 the the 1 • Remarkable growth at 12% with total sales arkable arkab 12% sales value of IDR 19 trillion (US$1.3 billion) $1. $1.3 $1.3 bill $1.3 • Exports have increased by almost 3.6% in almost almo alm lmost ost 3.6% 3.6% in the last 5 years • • Nex Nex Next 10-15 years: become top 5 Asian 15 yea Asian ma m markets
REASONS BEHIND THE SIGNIFICANT SONS ONS BE ONS B NS BE 01 GROWTH Indonesia: world’s 4 th largest nation with > 260 million people • rld’s rld’s rld tion wit tion wi with peopl • • Gro Gro Gro Growing middle class & prosperous consumers rowin onsum nsum nsume nsumers nsumers ers A decade ago: only Indonesian upper-class can enjoy cosmetics & A dec decade decade deca ca can can en enjoy cosmetics sold only in major cities across Java & Sumatra cosm cosmet in maj maj GROWTH OF MIDDLE – CLASS HOUSEHOLDS SS HOUS SS H OUS 23.9 million 20 million illion 2019 2030
REASONS BEHIND THE SIGNIFICANT SONS ONS BE ONS B NS BE 01 GROWTH • High penetration of smartphone and Internet usage in ation tion o a and nd Indonesia Smartphone penetration growth is estimated at 4% Smar Sma Sm Sm artpho imate imate mated at ated at d at 4% d at 4% annual annua annua annually nnually nnually nnually • Preference of overseas cosmetics over domestic ones seas eas cos cosme Indonesian people still tend to buy internationally tend to tend to ten d to recognized cosmetic products because of quality and duct ducts ducts be ducts bec s bec becaus becaus prestige ige
COSMETICS BUSINESSES IN INDONESIA SMETI SMETICS ETICS ETICS 01 Major sales in Indonesian cosmetic and personal care sector: Ma n Indonesian n Indonesi n Indone nesian sian sian c nd perso nd perso • • • Hair care products (37%) Ha Hai • Skin care products (32%) Skin c Skin Skin Skin ca care pr • Make-up (10%) ake ake ake-up (10% up (10% up (10% up (10% Females in Indonesia are the main consumers a are the are the m the m he m for make-up products. Today, Indonesia’s oday, day, Indo day, Indo , Indone Indones ndones female population comprises over 130 million. male p ises over ises ov s over 1 er 13 illion.
DEFINITION OF COSMETIC PRODUCT FINITIO NITION NITION TION 02 Type of cosmetic products: c produ c prod roduct oducts oducts oducts: The purposes of cosmetic s of cosm s of co s of c cosm • • Sk Skin care products for the epidermis, the Sk for the epi products: outermost layer of skin ou outerm term • • To c To clean the body • Sham Shampoo and hair conditioner for the hair Shampo Sha hampo po poo and ha • • To make the body smell good To m To m To To m To ma • Nail coloring for the nails ail colo il colorin il colorin loring loring lorin • To change appearance To c • Lipstick for the lips tick f tick for th • To change body odor body od odor • Feminine hygiene products for outer genital ts for s for out for out r outer • To protect and/or maintain body nd/or ma nd/or m or main aint organ in good condition • Toothpaste and mouthwash for the teeth and r the t the tee the tee he teeth a eeth a eeth and th and oral mucosa Cosmetic Cosm Cosmetic products are NOT medicines and CANNOT be used to cure smetic etic CANN CANNOT ANNOT NNOT a disease disease disea isease ase
CLASSIFICATION OF COSMETIC PRODUCTS SSIFICA SIFICA IFICAT FICAT 03 Based on Characteristics and Preparation: aracter acteristic acterist ristics istics an tics an Natural resources esources urces ces and based on on on Chemical recipes from materials generation to gener gener generation Modern Mo Traditional Based on the Application: Cleanser, freshener, Powder, BB cream, moisturizer, sun lipstick, etc. block cream, nigh night cream, etc. nigh Skin Care Make-up up
REGULATORY FRAMEWORK: ULAT ULATOR ULATORY ULATO 04 COSMETICS LABELING ETICS LA ETICS LA ICS LA CS LAB S LABELI • Label should not easily wear off, fade, or be separated from the packaging fa fade, fade, fade, or or be or be • Label should contain complete and clear information clear clear in cle ar inf • • Some information should be mentioned in Indonesian language , especially for informa ormati ndone ndonesia nesia uses/claim, direction of use, and warning/caution uses/ , direct , direc directio ectio • The use of a foreign language is OK as long as it is written using Latin letters and/or forei foreign oreign reign langua written usi written written using using Arabic numerals
REGULATORY FRAMEWORK: ULAT ULATOR ULATORY ULATO 04 COSMETICS LABELING ETICS LA ETICS LA ICS LA CS LAB S LABELI • In Information on primary packaging (minimum): Infor ary pa ary imum) mum): mum) Cosme Cosme Cos Cosmetics name, batch number & net size/net weight /net wei /net weight weig weight • Information on secondary packaging /brochure/hanging tag/shrink wrap: nforma forma formati mation mation on e/han /hangi /hangin nging nging ging t Uses, how to use, composition, name and country of origin, how how how to to of o of orig name and full address of the manufacturer, warning/attention the manuf the m manuf • For composition : must use the International Nomenclature of Cosmetic the Int the Inte Inter Inte of Cosmetic of Cosmetic of Cosmetic of Cosmetic of Cosmetic osmeti metic tic Ingredients (INCI), use genus and species name for raw materials, speci species spe ecies cies na cies na raw materials, written from biggest to smallest concentration. big once oncentra oncent ntrat
REGULATORY FRAMEWORK: COSMETICS ULAT ULATOR ULATORY ULATO 04 CLAIM STANDARDS & PROCEDURES STAN TANDA TAND ANDARD ARD Cla Cla Claims that are prohibited in cosmetics include: rohib tics inc include include • Using words as if they were medicine • Us Us Usin • Using words: "safe", "free", "harmless", "no side effects“ Us Usin Using Using ing wo "no side "no side side side effe side • Using recommendations from healthcare workers Using r Using r Usin ing rec orke orkers • Using words such as “removing or killing bacteria”, “improving skin “remo “re “remo “improving skin “improving skin “improving skin “improving skin “improving skin impro texture”, “removing dandruff permanently dandr dandruf ndruff ndruff Other important points: • Claims such as "whitening" are not allowed • such uch • Claim of "safe" is not permitted of "sa of "safe" i of "safe afe" i
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