WEVE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye - PowerPoint PPT Presentation

WE’VE GOT A GREAT STORY District 6600 Public Image Chair Alison Frye 5/14/16

POP QUIZ: How many of us are there in the Rotary world? TITLE | 2

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THE PLACE WHERE NO ONE KNOWS OUR NAME… Never Heard Know Some of Rotary Name Only Familiarity DPIC | 4

BIG BRANDS WOULD DIE FOR OUR FOOTPRINT = DPIC | 5

WHY DON’T PEOPLE KNOW WHO WE ARE? • We’re really busy doing the life -changing work. • We’re not McDonald’s (i.e. a franchise with a bunch of rules) DPIC | 6

MOVE TO THE BIG PICTURE OF ROTARY DPIC | 7

MOVE TO THE BIG PICTURE OF ROTARY We want people to think of Rotarians as: - Humanitarians - Leaders - People Who Change the World DPIC | 8

GET FAMILIAR WITH OUR “LOOK” a.k.a. BRAND DPIC | 9

USING THE RIGHT FONT IS FREE! • ARIAL NARROW ALL CAPS • Georgia DPIC | 10

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NEWS, NEWS, NEWS PACKAGE YOUR EVENTS IN A NEWSWORTHY WAY DPIC | 15

BUT WHAT SHOULD I DO WITH MY NEWS? Share it with us! • • Create your own personal or club blog (Tumblr, WordPress) • Share on social media. • Use video for even greater social media reach. Refer to Guidelines for a News Story document • Keep it short. We’re as attentive as goldfish. • DPIC | 16

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HOW I CAN HELP  Provide a review of your flyers, signs and marketing before they go live.  Consult on specific branding projects and give you ideas about how to promote your projects Publish your awesome news stories on the District Website   Point you in the right direction of resources at Rotary.org  Give you names of graphic design professionals who understand our branding Provide a starting point on re- designing your club’s website.   Add your fundraisers and events to our public calendar www.rotarydistrict6600.org  Send you materials and ideas via email. Or help you find where it’s located. Share press releases with a network of media within our District geography.  DPIC | 18

I KNOW THERE ARE MORE LIKE THIS… DPIC | 19

#ROTARYPROUD #WEAREROTARY #D6600 TITLE | 20