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The Solutio� to the Challe�ges of Co��u�i�atio� Today: Higher, Faster, Further ro�ket �edia �o��u�i�atio�s, �hose i��o�ati�e �o��ept is setti�g �e� sta�dards i� the �orld of glo�al �o��u�i�atio�s, is the �orld’s first TV �o��u�i�atio�s age��y �ased i� Austria. Da� afte� da�, �o��u�i�atio�s e�pe�ts a�e �o�f�o�ted �� a �e�ilde�i�g �a�iet� of �o��u�i�atio�s optio�s a�d �halle�ged to �ake the �ight de�isio�s. Buzz�o�ds su�h as ��ost-�utti�g�, �ta�get-g�oup effe�ti�e�ess�, �i���eased �e�og�itio��, ���edi�ilit� i� ti�es of ��isis� a�d, i���easi�gl�, �glo�al �o��u�i�atio�� ha�e �e�o�e the o�de� of the da�. The �uestio� of ho� to �eet these high e�pe�tatio�s is esse�tial to the �usi�ess toda�. The a�s�e� lies �ith �o�ket �edia �o��u�i�atio�s� u�i�ue �o��ept. The Aust�ia� TV �o��u�i�atio�s age��� de�elops �usto�ized tele�isio� fo��ats fo� �usi�esses o� �usi�ess lo�atio�s a�d the� e�su�es that these a�e dist�i�uted to al�ost e�e�� tele�isio� ��oad�aste� i� the �o�ld. I�fotai��e�t is just o�e �o�po�e�t i� this su��essful �e�ipe. As the �a�e suggests, i�fotai��e�t is a �o��i�atio� of i�fo��atio� a�d e�te�tai��e�t, �hi�h the ��eati�e fo��es at �o�ket �edia �o��u�i�atio�s a�hie�e to pe�fe�tio�.
Di�e�se i�fo��atio�, st�ategi� �essages o� �usto�e� p�odu�ts a�e pa�kaged as i�te�esti�g sto�ies �ithi� TV do�u�e�ta�ies, sho�t fil�s o� �e�s fo��ats. The jou��alisti� �o�kup e�su�es st�o�g ��edi�ilit�, �hilst the li�k to glo�al e�o�o�i�, �ultu�al a�d so�ial the�es ge�e�ates i�te��atio�al �ele�a��e. Mi�hael G�a��e�, �o�ket �edia �o��u�i�atio�s� Ma�agi�g Di�e�to�, si�pl� �alls it �pu�li� �elatio�s i� �o�i�g pi�tu�es,� addi�g ��ithout ha�i�g to pa� fo� e�pe�si�e ad�e�tisi�g.� The t�i�k to effe�ti�e, �alue-fo�-�o�e� pu�li� �elatio�s lies i� the �efi�ed TV fo��ats �ei�g supplied f�ee to a�ou�d �,��� TV statio�s �o�ld�ide, �hi�h �esults i� �assi�e ��oad�ast �ates. A la�ge sales tea� is �espo�si�le fo� the �o�ple� dist�i�utio�. Although the �usto�e� �o�e�s the p�odu�tio� a�d dist�i�utio� �osts, the pa�-off is a gua�a�teed glo�al o� spe�ifi�all� ta�geted audie��e of �illio�s, o� e�e� �illio�s, at a �o�pa�ati�el� lo� �ost. Both �usi�ess a�d tou�is� �egio�s, a�d i�te��atio�al �o�pa�ies, ha�e �e�og�ised this �e� ad�e�tisi�g fo��at�s pote�tial, �hi�h has att�a�ted �usto�e�s su�h as the ‘epu�li� of Kazakhsta�. The i�age �o�ies a�d do�u�e�ta�ies p�odu�ed ahead of the �Asia� Wi�te� Ga�es ����� i� Kazakhsta� �e�e sho�� o� a total of ��� TV �ha��els �o�ld�ide, i��ludi�g the BBC, eu�o�e�s, CNN, Eu�ospo�t, Asia Ne�s I�te��atio�al, ‘ussia Toda� TV, CCTV a�d ‘eute�s, �esulti�g i� �,��� ��oad�ast hou�s a�d �.� �illio� �ie�e�s. Mode�� TV �o��u�i�atio�s ha�e also p�o�ed to �e effe�ti�e i� othe� a�eas. I�po�ta�t glo�al e�o�o�i� topi�s �e�e �o�e�ed i� �epo�ts f�o� the Kazakh �Asta�a E�o�o�i� Fo�u��, atte�ded �� �� No�el P�ize �i��e�s. The edu�atio�al �o�k e�titled �The Ato� P�oje�t� also �ea�hed a glo�al audie��e, �hilst �illio�s of people �e�e i�fo��ed a�out a�d i�spi�ed �� i��o�ati�e e�e�g�, te�h�ologi�al a�d so�ial p�oje�ts �he� the a��ual E�e�g� Glo�e A�a�ds �e�e ��oad�ast. The �o��ept also �oasts i�p�essi�e �edia �alues, pote�tiall� �ea�hi�g hu�d�eds of �illio� Eu�os, figu�es �hi�h ofte� �e�ai� u��at�hed �ith high ad�e�tisi�g �udgets. ��� hou�s of TV �o�e�age a�d a �edia �alue of at least �� �illio� Eu�os a�e gua�a�teed �� �o�ket �edia �o��u�i�atio�s fo� e�e�� p�oje�t. It�s ha�dl� su�p�isi�g that �edia-output su�h as this has att�a�ted the atte�tio� of i�te��atio�al �o�po�atio�s su�h as Nokia, “ie�e�s a�d LIC Chi�a, �ho �o� lau��h thei� �usi�esses a�d p�odu�ts o� i�te��atio�al tele�isio� usi�g this �e� �o��u�i�atio� �ethod. �o�ket �edia �o��u�i�atio�s gua�a�tees �hat othe�s �a��ot e�e� �egi� to offe�: glo�al p�ese��e, glo�al atte�tio� fo� �ultilate�al the�es, i�p�essi�e �edia �alues at �o�pa�ati�el� lo� �osts a�d ��edi�le P‘ �ith lo�ge�it� – i� sho�t the pe�fe�t �o��ept fo� a��o�e �ho �a�ts to ai� highe�, faste� a�d fu�the� �ith thei� �o��u�i�atio�. Mi�hael G�a��e� CEO �o�ket �edia �o��u�i�atio�s T: +��-���-���-���-�� M: +��-���-������� E�ail: offi�e@�o�ket�edia.at ���.�o�ket�edia.at
201 5 FINLAND ESTONIA RUSSIA SWEDEN LATVIA KAZAKHSTAN NORWAY LITHUANIA GEORGIA GERMANY BELARUS KYRGYZSTAN DENMARK POLAND UZBEKISTAN UNITED KINGDOM UKRAINE AZERBAIJAN IRELAND CZECH REPUBLIC TAJIKISTAN NETHERLANDS SLOVAKIA BELGIUM HUNGARY TURKEY ROMANIA JAPAN SOUTH KOREA CANADA CYPRUS LEBANON IRAN AFGHANISTAN UNITED STATES KUWAIT CHINA MEXICO PAKISTAN QATAR TAIWAN HONG KONG INDIA OMAN MALAYSIA UNITED ARAB EMIRATES AUSTRALIA BRAZIL NEW ZEALAND ARGENTINA MOROCCO SAUDI ARABIA PORTUGAL SPAIN SOUTH AFRICA TUNISIA EGYPT GREECE FRANCE TV-POTENTIALS MACEDONIA SWITZERLAND AUSTRIA BULGARIA MALTA ITALY BOSNIA-HERZEGOVINA SLOVENIA CROATIA TV STATI ONS Worldwide
201 5 WORLDWIDE WORLDWIDE 144 TV CHANNELS LATIN AMERICA EUROPE, ASIA TV-POTENTIALS TV PROVI DER & TV NETWORKS Worldwide
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