WERE IN THIS TOGETHER: COVID-19 NON-PROFIT SECTOR SURVEY - KEY - PowerPoint PPT Presentation

WE’RE IN THIS TOGETHER: COVID-19 NON-PROFIT SECTOR SURVEY - KEY FINDINGS PRESENTED BY MIDE AKEREWUSI, STEVE RICHTER, AND LAURA KIM YOU ARE PASSIONATE ABOUT SOCIAL CHANGE. 1 WE ARE PASSIONATE ABOUT EQUITY PHILANTHROPY.

ABOUT AGENTSC AND ANALYTICS AgentsC is an international, non-profit consulting Analytics - provides the rationale for a research firm, based in Toronto, Canada. We offer and evaluation service focusedon producing comprehensive, transformational change services nonprofit sector insight for the purpose of to clients wanting to achieve sustainable, revenue amplifying AgentsC’s fundraisingconsulting while growth, as well as rigorous program evaluation also leveraging new areas of knowledge form and impact measurement of their projects. research into the non-profit sector. 2

TODAY'S AGENDA 1. Introduction to AgentsC 2. Background to the survey 3. Words reflecting our times 4. Key findings 6. Conclusions 7. Strengths and limitations of the survey 8. Next steps 9. Questions 3

AGENTSC’S COVID-19 SURVEY We have the answers to the most important questions being asked by non-profit employees and volunteers: 1. What personal concerns do staff and employees have at present? 2. Who’s staying and who aims to leave the sector? 3. What priorities is the non-profit sector addressing during this time? 4. What are the factors for fundraising success during COVID-19? • Administered during the entire month of April; • 131 respondents across Canada; • Bilingual (English/French); • “Releases” highlighting specific topics to be released soon. 4

Words reflecting our times 5

Key findings How was fundraising affected by COVID-19 and how did organisations respond to it? How prepared were organisations for such a crisis? 6

Personal concerns Health and safety is the most frequently cited concern. Followed by performing well while working remotely. My top three personal concerns right now 25% 20% 20% 15% 15% 13% 12% 12% 11% 9% 10% 4% 4% 5% 0% Health issues Following Job security Maintaining Performing Program Work-life Meeting my Other - physical through with donor/partner my job well delivery and balance personal work and/or mental fundraising relationships and meeting impact on goals plans and expectations participants asks while working remotely 7

Who is staying or leaving the sector? The COVID-19 has changed my mind about my career in 70% are the non-profit sector 50% 46% staying, against 45% 40% only 11% who 35% 30% are leaving 24% 25% 20% 16% because of the 15% 9% 10% COVID-19 5% 2% 2% 2% 0% crisis. Completely Agree Neutral Disagree Completely Don't know No response agree-I'm disagree - I'm leaving staying 8

Who is staying or leaving the sector? Relationship between supportive or critical of non-profit future and staying or leaving the non- profit sector Those staying are 90% more likely to see 81% 80% 70% 70% the future of their 60% organisation 50% 40% 30% positively than 30% 19% 20% those leaving 10% 0% Staying Leaving Supportive Critical 9

The sector’s general priorities Currently, my organization's current top two priorities are: 25% 22% Again, health 19% 20% is a top 15% 12% 12% concern, 11% 11% 10% followed by 6% 5% 5% accountability 1% 0% Health and well Accountability Reallocation of Other Meeting year Accountability Staying on track Maintaing Accountability being of our to groups and budget end goal to to donors of strategic plan healthly donor to program staff and people people we ensure pipeline participants we serve serve continued operations 10

The sector’s revenue-generating priorities Overall, drops Organisation's top 3 revenue-generating priorities, in events, before and during COVID-19 outbreak 120% sponsorships 95% 94% 100% and earned 80% revenue have 60% 52% 49% 36% 35% 40% 34% 32% coincided with 24% 25% 23% 20% 15% 20% 12% 9% 9% 7% increases in 2% 0% l e s d s l d s s i e a t t e t p n e v n f n m i i n n i l G e e h a n r n online and s r l v a t O - a G c r d E r E o l o e i P j M s r a i n D M o p S planned Before COVID-19 During COVID-19 giving 11

The sector’s revenue-generating priorities – black participants Organisation's top 3 revenue-generating priorities, Only events before and during COVID-19 outbreak - Black respondents and 120% sponsorships 97% 97% 100% have suffered. 80% 67% 60% 50% 47% Online giving 40% 40% 27% 27% 23% 20% 17% 17% 13% 13% 13% 20% 10% has shown 7% 3% 0% l e s d s l d s s i e a t t e t p n e v n f n m i i n n i l G e e h significant a n r n s r l v a t O - a G c r d E r E o l o e i P j M s r a i n D M o p S growth Before COVID-19 During COVID-19 12

The sector’s revenue-generating priorities – white participants Organisation's top 3 revenue-generating priorities, Events, before and during COVID-19 outbreak - White respondents sponsorships 120% and earned 96% 100% 93% 80% suffered 60% 53% 49% 41% 39% dramtically, 34% 34% 40% 27% 27% 19% 16% 20% 12% 11% 8% while online 7% 7% 0% 0% l e s d s l d s s i e a t t e t p n e v n f n m i i n n i l G e e h grew a n r n s r l v a t O - a G c r d E r E o l o e i P j M s r a i n D M o p S significantly. Before COVID-19 During COVID-19 13

Risk management Organizations with an effective risk management and business continuity strategy are experiencing increased donations, and seeing less attrition among current donors. 40.% 31% 30.% 27% 26% 25% 20.% 17% 13% 13% 13% 10% 10.% 6% 6% 2% 0.% Ceased Don’t know Increased Increased Increased Decreased donations donations sollicited proactive communications donations donations Poor or very poor Good or very good 14

The key to meeting fundraising goals during COVID-19 125% 100% 100% There is a connection between 75% good risk management and 59% confidence in meeting revenue 50% 41% goals for 2020 25% 0% 0% Poor or very poor Good or very good Definitely will and probably will Definitely will not and probably will not 15

Conclusions • Top concern for employees and organizations alike is health; • Online giving and race – black participants were more likely to have invested in online giving; • Vast majority of non-profit want to stay in the sector; • A robust business continuity plan is a necessity for all during COVID-19; • Significant losses in sponsorship and events coincide with investments in online giving; 16

Strengths Limitations • Racial/ethnic diversity of • Sample size; respondents; 41% non-white; • Racial diversity from non-black, • Captured demographic indicators; non-white participants; • Organisational responses before • Linguistic diversity of and after COVID-19. participants (French). 17

Application and Takeaway • COVID-19 is impacting the non-profit sector in a variety of challenging ways, however continuing to be ’adaptable’ and ’hopeful’ during these times can make a big difference. • Taking care of self, teams and stakeholders should remain priorities for all staff and volunteers. • Major gifts continue to present significant opportunities for fundraising during COVID-19. More should be done to stay in contact with, and reach out to donors and prospects. • Strong risk and continuity strategies can make a difference to fundraising results. Teams should evaluate the risks to fundraising and create new ways of engage in new and existing donors • Use of technology within fundraising appears to be on the raise. Black fundraisers express higher adoption of technological tools to support fundraising practices. 18

Next steps • Comprehensive report sent • In-depth discussion on risk management during COVID-19 • Release of anonymized data • Feedback from participants 19

Questions? AgentsC 1.416.557.7597 East Room 50 Carroll Street Toronto, ON M4M 3G3 mide@agentsc.ca steve@agentsc.ca laura@agentsc.ca 20