H 2R M A R K ET R ESEA R C H T R AV EL & AT T R A C T I O NS COVID-19 UPDATE Survey Results Wave 5 - Week of April 27 The purpose in conducting this research is to measure the potential impact COVID-19 will have on the travel and attractions industry as well as reveal consumer sentiment over the duration of the pandemic. This data reflects the fifth wave of H2R’s COVID -19 Travel & Attractions Research conducted the week of April 27, from a nationwide, professionally managed consumer panel of people who have traveled for leisure in the past 12 months. 150 responses were collected for this wave, providing for a maximum margin of error of +/-8.0% at a 95% confidence interval. To date, a total of 753 travelers have been interviewed for this study which provides for a maximum margin of error of +/-4.0% at a 95% confidence interval.
The concern with health remains consistent while we continue to see most travelers remaining concerned with the economy — although, concern is trending downward. % Concerned/Very Concerned 89% 88% 87% 85% 83% 81% 78% 77% 77% 75% 73% 72% 70% 70% 66% 64% 60% 48% Week of Mar 9 Week of Mar 16 Week of Mar 30 Week of Apr 13 Week of Apr 27 Summary To Date Impact on Economy Health of Friends and Family Personal Health Please indicate how concerned you are about COVID-19 as it relates to your own personal health & safety. 2 RESPONDENT BASE: 150n Wave 5 | 753n Summary to Date Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
Continuing to wash hands thoroughly is the top consumer behavior expected to last post-pandemic, but avoiding international travel and keeping distance between others can also be expected as we shift towards the new normal. Consumer Behaviors Expected to Last Long After Threat Subsides Washing hands for 20 seconds or more 68% Avoiding international travel for the foreseeable future 57% Social distancing and remaining 6 feet away from other people 57% Avoiding public gatherings where large numbers of people may congregate 56% Avoiding visiting indoor attractions where crowds may congregate 53% Avoiding all non-essential air travel 51% Avoiding public swimming pools and/or water park attractions 46% Ordering goods online where possible 39% Staying close to home rather than traveling for leisure on getaways or vacations 39% Ordering takeout or delivery instead of dining in restaurants 38% Using telemedicine services instead of visiting doctors' offices in person 36% After the immediate crisis caused by the coronavirus pandemic is over, which of the following new consumer behaviors do you believe may last for a prolonged 3 RESPONDENT BASE: 150n Wave 5 period of time? Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
This week, most say they will need to hear some sort of governmental “all clear” before they will consider visiting a destination for leisure travel, but this is down from 76% in early April. Environmental Cues Need to Hear in Order to Feel Comfortable Planning Leisure Travel 59% 48% 37% 23% 17% 16% Need to see major Need to see my friends and Need to see other travelers Need to know place I'm Need to hear the gov't had Ready to begin planning a attractions like Disneyland family members traveling venturing out again going has had no new given the "all clear" for trip now or Disneyworld to re-open first COVID-19 cases in the past 2 travel in place I'm going weeks What would it take for you to feel comfortable enough to begin planning a leisure trip somewhere? Choose your top two choices. 4 RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
Travelers are torn between most of the following pairs of possibilities — but agree that they are more worried about reopening too soon and risking a second wave than reopening too late. RETURNING TO REOPEN TOO USING THE NEW GOOGLE INCONVENIENCE ATTRACTIONS SOON & RISK A OF WEARING A REOPENING WITH WORK & RISK & APPLE TRACKING APP SECOND WAVE & RISK LOSING PRIVACY MASK IN PUBLIC LIMITED CAPACITY INFECTION 68% 48% 27% 53% 51% 32% 52% 73% 49% 47% REOPEN TOO LATE NOT USING IT NOT WEARING & GETTING ATTRACTIONS REMAINING HOME & RISK HAVING & RISK A GLOBAL & RISK BEING SICK/CAUSING SOMEONE NOT REOPENING DEPRESSION EXPOSED & NOT ELSE TO GET SICK IN 2020 NO JOB TO RETURN TO KNOWING IT What worries you the most between each of the following pairs of possibilities? RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
Most travelers indicate they would be more willing to participate in activities in June rather than this week. % Would Do These Things, If Restrictions Lifted… 37% Return to work 35% 35% Visit a state park 35% 33% Visit a local hair salon/barber 37% 31% Visit a beach 35% 29% Dine in or visit a local restaurant/bar in my area 41% 28% Visit a local shopping center 35% 24% Take a domestic leisure trip 35% 23% Stay overnight in a regional hotel/resort 21% 16% Take a domestic flight 24% 13% Visit a museum 16% 13% Visit a zoo 19% 11% This Week With Strict Precautions Take an international trip 11% 11% June 1 With Moderate Precautions Visit an aquarium 13% 9% Visit a theme park/outdoor attraction 15% If government restrictions were lifted this week/June 1, which of the following would you be willing to do if strict/moderate precautions (such as physical distancing, sanitation, 6 RESPONDENT BASE: 150n Wave 5 mask-wearing, etc.) were employed? - Select all that apply Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
The biggest barriers or worries preventing some travelers from visiting destinations and attractions again are crowded environments, lack of distance between other guests and not taking appropriate safety measures. Barriers to Traveling Again in the Near Future 67% 57% 49% 48% 27% 25% Environment is too crowded Other guests getting too Attraction(s) not taking Catching coronavirus from Not having restaurants' Direct interaction with to adequately maintain close to me, not social appropriate actions to keep surfaces I may touch dining areas open to the employees physical distancing distancing me safe public What, if anything, makes you somewhat nervous about the idea of traveling again in the near future? 7 RESPONDENT BASE: 150n Wave 5 Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
Overarching intent shows that National/State Parks, Historic Places and Natural Wonders remain the most popular types of attractions travelers envision visiting in 2020. Intent to Visit in 2020 % Probably/Definitely Will Visit National/State Park 30% 28% Historic Landmarks/Places 26% Natural Wonders History Museum 22% 21% Zoo/Animal Attraction 20% Theater 20% Large-Format Screen Theaters Family Entertainment Center 20% 20% Botanical Garden 19% Art Museu Brewery/Winery Tours 18% Average intent remains 37% Science Center/Science Attraction 17% below industry norms, but 17% Theme Par/Amusement Park 15% this represents a significant Dinner Theaters/Cruises Aquarium 15% improvement from -57% 15% Old homes/Mansion recorded in mid April. 15% Art Galleries 13% Sightseeing Tour Water Park 13% 12% Children's Museum Please indicate how likely you are to visit each of the following types of attractions in 2020. 8 RESPONDENT BASE: 753n Interested in the full set of results? Visit h2rmarketresearch.com/h2r-covid-update or email info@h2rmarketresearch.com
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