www.leadcamp.cz WE IMPLEMENT A DATA-DRIVEN MARKETING STRATEGY BASED ON YOUR REAL BUSINESS PROFIT WHICH DATA? Data from web analytics and call tracking systems, open social networks' APIs, CRM systems, and others. HOW DO WE MAKE IT? We collect, enrich and analyze data about your visitors using our own ETL system. We build clear reports for accurate decisions within the most popular BI systems.
www.leadcamp.cz WHAT WE DO PPC UX/UI ADVERTISING ANALYSIS ANALYTICS LANDING PAGES SOCIAL MEDIA MARKETING DEVELOPMENT ADVERTISING WEBSITES CONVERSION OPTIMIZATION MOBILE APPS LEAD GENERATION
P R J E C T S
Case 1 www.leadcamp.cz Construction Company One of the leading construction companies in St. Petersburg, specializing in the supply of finishing materials and the complete installation of projects. The company is most interested in clients purchasing both the materials and installation because the sales of the materials alone does not generate the company's desired profit. The objectives: Increase the number of presale requests and calls regarding the targeted product. 1. Increase the percentage of calls converted to presale requests. 2. Keep the Сost per Presale Request to a maximum of 16.5 €. 3. The results: Number of Leads Cost Per Lead Ad Spend +92 , 9 % -64 , 4 % -31 , 6 % 140 240 18,4 € 6,5 € 2 596 € 1 776 € Number of Presale Requests Cost per Presale Request CR Lead to Presale Request +180 % -75 , 5 % +42 , 9 % 50 140 51,8 € 12,7 € 35% 50%
Case 2 www.leadcamp.cz Car Showroom A large network of multi-brand car dealers in the North West of Russia. The company manly targets the sales through the car financing contracts. We received three large advertising accounts from the customer. Our goals for the customer included: The objectives: Identitify ine fficient campaign ad spending and high cost of leads in order to optimize them. 1. One finding during optimization was to make sure the number of leads should not fall below 20 per day and also that the maximum cost per lead should be within 28 €. 2. After analysis, the following numbers were the recommended company targets: Number of Leads — 45 per day, Cost Per Lead — 23 €. 3. The results: Number of Leads Cost Per Lead Ad Spend +18 , 8 % -27 , 3 % -14 , 3 % 1600 1900 30 € 21,78 € 47 638 € 40 833 € Number of Sales Cost Per Sale Conversion Lead to Sale +182 , 4 % -69 , 7 % in 2 , 5 times 17 48 2 810 € 852 € 1% 2,5%
Case 3 www.leadcamp.cz Underwear Online Store Online store for women's underwear. O ffline stores located in Moscow and St. Petersburg. Online sales throughout Russia. The customer chose to focus specifically on contextual advertising. Previously, sales were generated only by the organic traffic. The objectives: Increase the average order value. 1. Increase the number of repeat sales. 2. The cost per transaction should not exceed 8.17 €. 3. The results: Number of Transactions Cost per Transaction Average Order Value 1 300 7,64 € 57,17 € Ad Spend ROAS TV for 6 years 9 936 € 374 % 205 €
Case 4 www.leadcamp.cz The Official Distributor of KMEW www.m-fasad.ru KMEW is a Japanese company, specializes in production of fiber cement panels. Their panels are composed of natural raw materials that do not emit harmful substances and are non-hazardous to humans. For instance, a house with an area of 170 sq. m. that is equipped with photoceramic coating panels cleans the air as effectively as 12 poplar trees! Our client’s enthusiasm for their product even made us want to buy these panels. Our main task for KMEW was to develop their first online store for their fiber cement panels. Upon designing the interface, we immediately connected our SEO professionals to launch an organic search promotion. The results: Cost Per Lead Conversion Number of Leads -33 , 3 % +7 % +73 , 9 % 16,40 € 10,93 € Increase by 75% 460 800
O U R T E A M
www.leadcamp.cz Project manager Prague, Czech Republic PPC specialist Saint-Petersburg, Russia PPC specialist SMM specialist Prague, Czech Republic Warsaw, Poland PPC specialist UI Design Salt Lake City, USA Seoul, South Korea Front-end developer Casablanca, Morocco Web Analyst Phu Quoc Island, Vietnam UX Architect Data Engineer Florianópolis, Brazil Sydney, Australia
www.leadcamp.cz OFFICE We don't need an office to exchange opinions, generate ideas and gather for meetings. We prefer doing it remotely, with no negative i nfluance on the result and e fficiency of our work. COMBAT TEAM GEO FREEDOM By abandoning the o ffice format, we reduced the staff If someone decides to move somewhere, we are not loosing by six people. Now our team consists of nine high valued specialists. When changing the team structure, permanent specialists, each of them can we can always choose and invite the best applicant to the freely move around the world without being attached team based on his or her skills and professionalism but not to the physical work place. the place of his residence.
Call Write Skype +420 608 368 565 hello@leadcamp.cz leadcamp.team The o fficial and financial documents can be send to our legal company address In Czech Republic: Green Raccoon s.r.o. , Na bitevní pláni 1218/17, Nusle, 140 00 Praha 4.
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