We breathe LIFE into brands.
WHO AM I?
WHO IS LIFE brand?
WHAT IS A BRAND?
Coherency
Archetype
Various stationery and promo items
Total Value: R2 635 469.00
AWARD WINNING WORK
MARKETING CAMPAIGN MYTHS • Award winning campaigns are expensive • You need the biggest advertising agencies to implement • You need very very clever or technically sound people
MARKETING CAMPAIGN TRUTHS • Coherent brand/message, before… One BIG Idea • Collaborate with your donors. • It takes hard work and a lot of thinking • The campaign must draw people in and ultimately convert them into brand ambassadors or donors (the journey)
VARIOUS AWARDS
SUBMITTING AWARD WINNING MATERIAL • Explanation grabs immediate attention • Tell a story (must originate from an insight) • Keep the audience engaged • Explain the campaign well when submitting • Don’t use jargon from your field • Show the results from the campaign.
WHY ENTER AWARDS • More exposure in media / exponential exposure • Sense of achievement for the team (NPO and Agency) • Awareness to the cause so that we can change mindsets & behaviour and make the world a better place.
CREATIVE ASSOCIATION • Scribble down ideas that may link or work for your organisation.
RAPE WISE Theatre of the mind
BROTHERS FOR LIFE
SITUATION MAGAZINE
SMOKERS BALLOON
URA MAKE POLITIANS WORK
IBM
WWF DIGITAL CHINA BLACK OUT
One School at a time Project English
HAVEN NIGHT SHELTER THE STREET STORE
NSPCA VOTE FOR NSPCA
COMMODITY EXCHANGE, INVISIBLE THREAT
You don’t know who has STD’s or HIV
RESCUE RADIO
HOPE SOAP
COLOMBIAN LEAGUE AGAINST CANCER
LIFE brand clients
warren@LIFEbrand.co.za
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