WATCOM SOLUTIONS MEGA MALL www.watcom.ru
AGENDA 1 5 ABOUT COMPANY SHOPPING INDEX 6 2 PEOPLE COUNTING SYSTEM FOCUS SYSTEM 7 3 PROJECT IMPLEMENTATION SHOPSTER 8 TRENDS AND ROADMAP 4 SALES FLOW SYSTEM www.watcom.ru
ABOUT WATCOM 6 offices, 65 partners 3 www.watcom.ru
MORE THAN 450 SHOPPING MALLS USE OUR PRODUCTS 4 www.watcom.ru
DEVELOPERS CHOOSE WATCOM 5 www.watcom.ru
GEOGRAPHICAL PRESENCE 6 Offices MOSCOW, St. Petersburg, Rostov-na-Donu, Novosibirsk, Almaty, Kiev 53 Service representatives 65 official partners / distributors Each of these cities has two official Watcom Partners: Omsk, Ufa, Rostov-na-Donu, Samara, Krasnodar, Kazan, Ekaterinburg, Novosibirsk, Nizhniy Novgorod Watcom Offices Representatives Malls CIS countries: Ukraine, Kazakhstan, Republic of Bel а rus, Armenia, Georgia 6 www.watcom.ru
WATCOM GROUP STRUCTURE Watcom CountMax Data Consulting Shop Mechanics Research Integration business, Development of Dynamically growing Footfall expert Consulting services for hardware and software people counters’ business division. Whole evaluation, the only one optimization of retail that realizes innovative installation services, complex of the unique in Russia footfall index environment based on solutions for traffic and standard research systems services, data known as Shopping observation and research monitoring with high methodologies collecting Index, optimization using the unique solution management, reports’ accuracy. The product is the information on solutions based on Shop Mechanics (non- presentation the same name system consumers’ behavior in deep analysis of contact observation in for counting people and retail outlets and received data and real time in the retail cars - CountMax shopping centers. other information environment) related to retail real estate. Shopster Innovative project, wireless technology for Retail, based on visitors’ monitoring by means of WI-FI in mobile phones. Watcom Group is an Investor of this Project and its products Integrator. 7 www.watcom.ru
We FOCUS on the footfall and customer behavior analytics Who is your customer Which stores he visits How much money spends How long he stays How often he returns What does he like www.watcom.ru
WHAT WE OFFER SALES FLOW SYSTEM SHOPSTER SHOPPING INDEX PEOPLE COUNTING SYSTEM FOCUS SYSTEM Combines all sources of data on customer activity and footfall inside retail facilities 9 www.watcom.ru
PEOPLE COUNTING SYSTEM www.watcom.ru
INPUT DATA HIGH VISITORS TRAFFIC HIGH CEILINGS (hangar type) LIGHT AND TEMPERATURE CHANGES THIRD PARTY OBJECTS (shopping carts, (sunlight) strollers etc.) 11 www.watcom.ru
PEOPLE COUNTING TECHNOLOGIES CURRENT SOLUTION Thermal camera 2D Video Counter 3D Video Counter 2003 2012 2008 12 www.watcom.ru
PEOPLE COUNTING SOLUTION 98% Accuracy irrespective of the flux density of visitors, lighting and temperature Installation height – Up to 21 meters www.watcom.ru
PEOPLE COUNTING SOLUTION Watcom has installed 25 000 units of 3D counters all over the Russia during the past 3 years www.watcom.ru
HOW DOES IT LOOK LIKE 15 www.watcom.ru
KEY ADVANTAGES OF XOVIS COUNTER — Counting accuracy does not depend on visitor traffic density, temperature, or illumination change — Cost saving: one counter covers an entrance up to 21m height and 9m wide — 3D technology allows to exclude from counting children, shopping carts and strollers www.watcom.ru
UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER Covering with a limited number of devices the gallery traffic and each tenants traffic 1 device covers at least 4 stores and a gallery 17 www.watcom.ru
UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER 18 www.watcom.ru
EXAMPLE OF HIGH MOUNT INSTALLATION 19 www.watcom.ru
UNIQUE ADVANTAGES OF XOVIS 3Dx VIDEOCOUNTER Covering with a limited number of devices the food court / separate zones Number of visitors in Queue Management zones Attendance of each separate Heatmaps food court tenant 20 www.watcom.ru
HOW DOES IT LOOK LIKE 21 www.watcom.ru
PROJECT EXAMPLES Areas covered with Number of Shopping Center GLA footfall technologies devices Zolotoy Vavilon Perimeter, Floors, Zones, 241 000 678 Tenants Rostokino Perimeter, Floors, Zones, 277 000 464 Columbus Tenants Perimeter, Floors, Zones, 120 000 275 Goodzone Tenants Perimeter, Floors, Zones, 83 300 221 М 5 Mall Tenants Perimeter, Floors, Zones, 120 000 216 Kaleidoscope Tenants Perimeter, Floors, Zones, 339 550 192 Avia Park Tenants (selective) 22 www.watcom.ru
WHY XOVIS 3D COUNTER Other Solutions XOVIS 3D Videcounter Other 3D technologies The possibility to cover wide No Yes No entrances with one counter (up to 9 (most close solution m.) cover max. 6 meters) No The possibility to high mount a Yes No (most close solutions can be counter (up to 21 m.) installed on 12 m.) System is independent from lighting Yes Yes No changes System is independent from Yes Yes No temperature changes No No Yes System is independent from people (most professional camera's (up to 16 objects (independent number of density track up to 32 objects objects tracked simultaneously) simultaneously) simultaneously) Yes Yes No System filters objects (some of solutions only) Multi-sensoring: independent No Yes No number of camera's connected to (max. 3 camera's) track one flow 23 www.watcom.ru
DATA YOU RECEIVE ATTENDANCE (PERIMETER, ZONES, TENANTS) HEAT MAPS FLOW MAPS DWELL TIME IN ZONES TIME SPENT IN QUEUES (ON FOODCOURTS) AVERAGE ACCURACY OF COUNTING 98% 24 www.watcom.ru
TASKS SOLVED Measure attendance of a Mall and its constituent floors / zones Measure the effectiveness of marketing campaigns and promotions Tenants rating based on attendance Measure the visitors conversion rate Measure queues & service level www.watcom.ru
SHOPSTER WI-FI Analytics, Social HotSpot and more www.watcom.ru
ABOUT SHOPSTER Shopster W I - F I A n a l y t i c s Shopster is a hardware and software platform, which, when deployed in the Shopping Center, helps launch: Wi-Fi Analytics Authorization (social and other) Implement indoor navigation in when users connect to Wi-Fi the mobile application and launch geo-targeted communications network 27 www.watcom.ru
INPUT DATA FOR WI-FI ANALYTICS AND SOCIAL WI-FI Existing Mega free Wi-Fi infrastructure in the Mega Shopping Center based on professional equipment Russian Aspect • Requirements for mandatory free Wi-Fi authorization as per the Government Decree • Local social media are more popular Requirements for personal data use in the Russian Federation, Europe and China Data of Russian citizens must be located in the Russian Federation; the company must have a license to operate personal data Mega mobile application available 28 www.watcom.ru
SHOPSTER SOLUTIONS Solutions are based on the standard router which, when used together with the Shopster firmware, starts acting as : 1. Wi-Fi monitor. Collects signals from smartphones and sends them back to the Shopster cloud for further transmission to analytics 2. HotSpot. Can pair devices in a store into a local network and allows shopping center visitors access to Internet via authorization in social media (or mobile phone) 3. iBeacon. Helps produce micro local communications, indoor navigation and other online interactions with a smartphone 29 www.watcom.ru
WI-FI ANALYTICS 1 2 Mobile phones emits anonymous signals while searching WI-FI (each 30-40 seconds) Our routers catch phones signals It helps to monitor both kind of visitors: those who accesses free WI-FI and a passive one. 3 Signals includes: • Smartphone’s mac address • Signal strength • Signal time 4 Based on this data we can build The Behavior Analytics: • How often do the same people come to you • How much time do they spend • What else do they visit • How many passers-by do enter the object 30 www.watcom.ru
WI-FI HOTSPOT: MANDATORY AUTHORIZATION IN THE RUSSIAN FEDERATION 1 A guest connects to your Wi-Fi network 2 Enters phone number 3 Receives a text message with a code 4 Enters a code to confirm her number 31 www.watcom.ru
HOTSPOT FREE WI-FI (SOCIAL AUTORIZATION) Guest chooses a Signs up to your group in 1 2 3 network for Leaves a post social network or downloads authorization application / coupon 32 www.watcom.ru
HOTSPOT FEATURES These procedures ensure compliance with requirements of the Government of the Russian Federation for identification of public Internet network users. Furthermore, Shopster establishes connection between three IDs: MAC address of a phone • mobile phone number • social media visitor ID • It will allow giving up on mandatory identification via mobile phone number for convenience of users in future connections, as there will be plenty of passively received IDs IMPORTANT! Social HotSpot can be implemented on the basis of existing professional equipment (Cisco, Meraki, Juniper, Aruba and others) 33 www.watcom.ru
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