P R E S E N T A T I O N Presentation Bio W2 Wednesday, February 14, 2001 10:15AM B2B & B2C P ROJECT D EVELOPMENT & M ANAGEMENT — S O W HAT ' S D IFFERENT ? Rick Smith ObjectSpace, Inc. International Conference On Software Management & Applications of Software Measurement February 12-16, 2001 San Diego, CA, USA
B2B & B2C Project Development & Management So what’s Different? Rick Smith - Senior Project Manager ObjectSpace Inc. - Dallas, TX rsmith@objectspace.com 972.726.4592 B2B & B2C Project Development and Management - 1
Presentation Agenda � Software Development Processes � Case Studies: � Corporate Web Site � E-commerce Web Site � Online Exchange � Questions B2B & B2C Project Development and Management - 2
Softw are Development Processes Stabilizing Envisioning Microsoft Define Solutions Framework Design Developing Planning Develop Rational Unified Deploy Major Milestones Process Inception Elaboration Construction Transition Time Overlap of Project activities Software Rqmts Concept Rqmts Analysis Arch Design Stage 1: McConnell - Arch Design Build Software Project Stage n: Survival Guide Build Release B2B & B2C Project Development and Management - 3
Softw are Development Processes - So What’s Different for B2C or B2B? - Nothing - at the macro level � From the GartnerGroup Research Note on E-Business Project Planning � “Do not suspend the rules of good project management simply because this is e-business. E-business projects fail for the same reasons projects have always failed: poor planning, insufficient staff, staff with the wrong skills, lack of support from management and lack of buy-in from key stakeholders. Most projects overestimate benefits and underestimate the time needed to realize these benefits.” B2B & B2C Project Development and Management - 4
Softw are Development Processes Critical Success Factors � Experienced Project Managers � Carefully estimate project timelines and costs including staffing plan and costs, contractors, hardware, software, partner costs, and hosting services � Plan and track to plan � Scope management � Effective use of personnel � Experienced staff committed to the project, including creative artists, technical leads, testers, information architects, usability engineers, and so on B2B & B2C Project Development and Management - 5
Softw are Development Processes Critical Success Factors � Staged, iterative development � Defect Prevention - Identify and correct defects early � Early agreement on system interfaces � PMI knowledge areas � Scope, time, cost, quality, human resources, communications, risk, procurement B2B & B2C Project Development and Management - 6
Softw are Development Processes Critical Success Factors � Establish Clear Project Focus: � Business plan � Revenue model � Return on Investment � Scope definition: � Statement of the business problem � Business objectives � Project Priorities � Project Vision � Project scope (i.e., statement of work) � Stakeholder analysis including user profiles � Feature Value analysis - product scope � Risk Assessment B2B & B2C Project Development and Management - 7
Establishing Project Focus � Project priorities Low Medium High Features X Resources X Ship Date X � Feature value analysis � List features with description, value to key stakeholders � Analyze each feature to determine cost range and time � Prioritize features B2B & B2C Project Development and Management - 8
Corporate Web Site Case Study � Description: Develop a web site that provides users with information regarding the corporation, products, services, employment, history, and so forth. � Key Project Characteristics: � Short deadline to complete � CEO unilaterally establishes project direction � Site content at various stages of completion and availability � Project staff allocated part-time as a secondary task B2B & B2C Project Development and Management - 9
Corporate Web Site Critical Success Factors � Define project scope document � Identify key stakeholders, including marketing department and HR for recruiting activities � Feature value analysis � Project Plan including resource needs based on feature value analysis � Creative brief � Mood of the site, color schemes/constraints, target browsers, static versus dynamic B2B & B2C Project Development and Management - 10
Corporate Web Site Critical Success Factors � Content Manager to produce and track detailed content plan/inventory � For each content element - description, source, status, due date, responsible party, and so forth � Establish content reviewers/editors early � Given short timeframe � Product a complete site map with priorities by section � Follow standard corporate web site layout and naming conventions � Simple graphical elements and static HTML B2B & B2C Project Development and Management - 11
e-Commerce Web Site Case Study � Description: Develop an e-commerce site to sell licensed sports products. For example, team jerseys, hats, chairs, clocks, and so forth. � Key Project Characteristics: � Brand identity not yet established � Co-branding required for partner sites � Multiple vendors involved in development � Corporation is establishing relationships with key partners as the project is under development � 24x7 availability B2B & B2C Project Development and Management - 12
e-Commerce Web Site Critical Success Factors � Program Management with individual project managers for areas such as: � System development � Product catalog � Partners (e.g., fulfillment, call center, etc.) � Co-branded partners � Information architecture validated by an interactive wireframe � Multiple look and feel mock-ups to facilitate branding and co-branding � Early discussion with potential partners B2B & B2C Project Development and Management - 13
e-Commerce Web Site Critical Success Factors � Deployment Plan � Multi-browser testing � Staging server and production server � On-going deployment process defined � ISP evaluation and selection- SLA for 24x7 operations � Image preparation for product images � Establish standard image sizes (thumbnail, medium, large � Automate process where possible B2B & B2C Project Development and Management - 14
Exchange Web Site Case Study � Description: Develop an online exchange to allow retail stores to order products from the manufacturers/distributors directly. � Key Project Characteristics: � Integration of multiple partners with multiple back-end systems � Varying pricing structures � Desire to have rapid response on orders � Rapid partner integration required B2B & B2C Project Development and Management - 15
Exchange Web Site Manufacturers Retail Outlets & Distributors Online Exchange Information Flow : Product catalog, Orders, Invoices, Order Status, etc. B2B & B2C Project Development and Management - 16
Exchange Web Site Critical Success Factors � Integration framework � Define standard data formats (e.g., orders, invoices, status, etc.). Questionnaire for partners. � Turnkey solution with hardware and software packaged together to address speed of partner integration � Define multiple delivery formats (e.g., XML, EDI, standard DB) to allow for quick & flexible partner integration � Integration checklist to address configuration, firewall settings, deployment plan, and so forth B2B & B2C Project Development and Management - 17
Exchange Web Site Critical Success Factors � Utilize web services which are electronic assets/components made available over the Internet � Used for pricing calculations to address various pricing models � Used to provide rapid response to order submission (helped eliminate delay typically associated with order processing) B2B & B2C Project Development and Management - 18
Some useful references � Books � Information Architecture by Rosenfeld, Morville � Designing Web Usability by Nielsen � Online resources � News and Info � ZDNET - www.zdnet.com � www.informationweek.com � Project Management � PMI - www.pmi.org � www.construx.com/survivalguide � www.spmn.com � www.rational.com (processes & white papers) � Web stuff � www.webmonkey.com � www.creativegood.com B2B & B2C Project Development and Management - 19
Questions? B2B & B2C Project Development and Management - 20
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