Vision • Our primary vision is to not only provide Kearny with outlets that are desired in the town, such as a fitness center and restaurant but also provide services to the employees of the surrounding business centers that will reasonably be required. We will strive to create an unrivaled innovative business and technology center for the gold coast, attracting new talent in various industries while maintaining sustainability and environmental responsibility as a priority. This includes a two- story, state-of-the-art technology center, daycare facility, and repurposing station. To begin, we will start with an overview of our vision for Building 82, and how its construction will further advance and expand the current Kearny Point to levels beyond conceivable.
Legal, Zoning, and Feasibility Review • Evaluated the geographical area and will address the following: • We understand that flooding occurs on various sections of the site therefore, both proposed buildings will be raised 16 feet to avoid flooding and mitigate any potential damages. • Our plans also are in unison with the current zoning permitting commercial use. • Our plans were thoroughly reviewed for feasibility including but, not limited to, permitting sufficient ingress and egress to the buildings, parking efficiency, reusable sources, energy conservation, and profitability per square foot of Gross Leasable Area.
Building 82 Technology Center 1 st st Floor oor: Office Spaces with Lobby and Café / Reuse Station 2 nd nd Floor oor: Daycare / Youth Learning Center 3 rd rd Floor oor: Fitness Center / Yoga Room / Meditation 4 th th Floor oor: Research Lab / Green Research 5 th th Floor oor: Shared Workspace / “WeWork” - LBE 6 th th Floor oor: Individual Office Spaces – Larger Companies 7 th th and d 8 th th Floor oors: Technology Center / Data Center / Server Room / Innovation Center 9th h Floor oor: Event Hall 10 10 th th Floor oor and d Roof: oof: Garden and Water Collection Center
1st, 2nd, and 3rd Floors o 1 st Floor: Lobby, Café, Repurposing Center o Eco Friendly Alternative to Trash Chutes o 2 nd Floor: Daycare / Youth Learning Center o Separated based off of age o Creation of demand o 3 rd Floor: Fitness Center o Separate tenants / sections o Significance of Market Potential Index and Spending Potential Index: o Child Care has an SPI of 113 o Exercising at home has an MPI of 93 while exercising at a club has an MPI of 108 Data provided by Esri
4 th Floor: Research Lab / Green Research o Emphasis on renewable energy, pollution reduction, ocean cleanup, etc. o Primary emphasis on business processes; staying green and under budget o Demand Justification: o Being interested in how to help the environment has an MPI of 127 o Paying more for an environmentally friendly product has an MPI of 109
5 th Floor WeWork 6 th Floor Executive Offices • Demand for low barrier vs more established • Different offices for different types of tenants
7 th and 8 th Floor Technology Center o Wifi infrastructure o Data storage, cloud storage o Smart building infrastructure o Decreased energy costs, scheduled operations o Technology labs, encouraging collaboration o Significance of Market Potential Index and Spending Potential Index: o Purchasing a computer / hardware for home use has an SPI of 106 o Purchasing computer software has an SPI of 112
9 th Floor o Further support businesses o One large event hall: Parties, award banquets, product launches o Four conference rooms: 2 medium and 2 larger o Two class-setting training rooms o Seminars, employee training, continuing education o One common area / lounge o Seating, refreshments, sinks
10 th Floor and Rooftop o Implementation of hydroponic farming o Lucrative business and will be leased out o Growing plants, no need for soil. Nutrients are provided to the plants from a water solvent. o Implementation of rain collection system to support the hydroponic farming and the water needs of the building
Conclusion
Waterfront Proposal
Extended Stay Hotel o Extended stay hotel will help support the needs of the businesses around it o Visitors + Corporate clients o One of the primary demand drivers for extended stay hotels is corporate businesses. o Consist of studios, 1 bedroom units, and 2 bedroom units
Rooftop Restaurant, Bar, and Lounge • Networking for surrounding businesses plus serving the desires of the hotel guests • Demand Justification: • Retail gap of over $40 million for Food Services, Drinking Places, and Restaurants • Positive leakage factor for all of the above • Went to a fine dining restaurant has an MPI of 112 • Had some sort of food at a restaurant / steakhouse in the last 6 months has an MPI of 177
Retail Building
Retail Building Venues o Wegmans or related: continuing overall theme of eco- friendliness. Provides grocery shopping in close proximity to place of employment. o Used organic food in the last 6 months has an MPI of 142 o Used fresh fruit / vegetables in the last 6 months has an MPI of 102 o Specialty Food Stores and Specialty Food Services has a retail gap of over $2.5 million
Retail Building Venues Cont. o Barnes and Noble: quiet, secluded place to relax or work while also providing resources for businesses in complex. o Coffee shop, such as Starbucks, will be housed inside o Retail gap of over $2 million in Kearny o There are 0 bookstores in Kearny, leakage factor is 100. o Staples or related: will provide the resources and services that are needed. o Convenience and accessibility
Retail Building Venues Cont. o Apple Store: Serving the technical and sales support needs for the surrounding businesses o Demand Justification: o Has an iPhone – MPI of 106 o Household owns a computer – MPI of 100 o Household owns an Apple computer – MPI of 126 o Upscale Restaurant o Provides options / variety for consumers o Previous demand justification for rooftop restaurant applies.
Green Area o Wind Turbine Farm: Cost-effective, eco-friendly, and do not give off radiation. Generally, 10 feet in diameter or 78 square feet of a window turbine farm generates 60 Watts of usable energy. o Historical / Memorial Parks o Bike Rental Station o Open-Concept, Preserved Green Space
Conclusion
Conclusion o Already a remarkable and admirable redevelopment project, our proposal provides the support and resources to make the undertaking feasible. o Provides endless marketing tools to potential tenants o Adds self-sustainability and eco-friendly options to the complex o Ensures that Kearny Point will achieve its maximum potential
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