VENTURA HARBOR VILLAGE Final Design Presentation by Coastal Architects December 12, 2018
BUILDING / COLOR ACCENT – CRASHING WAVES BUILDING ACCENT - INDUSTRIAL AGE MAIN BUILDING MASSING - DOVE’S WING WINDOWS / DOORS & FASCIA BOARD / TRIM – COVER OF NIGHT COLOR CONCEPTS PROPOSED PALETTE
PHOTO-REALISTIC IMAGES BEFORE & AFTER
PHOTO-REALISTIC IMAGES BEFORE & AFTER
PHOTO-REALISTIC IMAGES BEFORE & AFTER
TENANT SIGNAGE DESIGN OBJECTIVES Tenant signage is expected to enhance and extend the • spirit of the Ventura Port area as California Coastal theme in conjunction with new painting palette. Sign design criteria objective is to create high quality, • creative tenant signage. Tenants are encourage to design a creative Font to • identify their purpose and to use dimensional letters and logos. Signage colors shall emulate the clean & simple color approach • and use Black or White Typestyles and/or Logo pin mounted to building exterior or on an opposite color backplate. Typestyles are encourage to be specific to the tenant. Signage design & geometry is to be reviewed and approved by • Landlord prior to submission to City of Ventura. Allowable signage area for Primary and Secondary signs • shall be per Landlord signage matrix.
TENANT SIGNAGE TYPES PRIMARY SIGNAGE – BUILDING MOUNTED: Required. • Building mounted whenever possible. Dimensional letters, • externally illuminated.
TENANT SIGNAGE TYPES SECONDARY SIGNAGE – BLADE SIGNS: Required. • Double sided metal sign mounted perpendicular to • building façade and suspended on standardized cables or metal brackets. Trade name or logo only, no taglines, slogans or advertising.
TENANT SIGNAGE TYPES OPTIONAL SIGNAGE: Choose up to two options; 1. Wall mounted plaques Cast metal, glass or solid wood similar to tenant directories • No plastics, acrylic or PVC materials • Externally illuminated only with standard Village fixture • Location to be adjacent to main entry doors. • No taglines, slogans, service or product description text. • 2. Awning sign Canvas awning with tenant Trade name on awning valance • Letters to be silkscreened, printed or sewn in contrasting • color of black or white. One name on main entry awning or prominent window only • 3. Inlaid entry vestibule floor signs A pattern, medallion, letters or sign recessed flush into floor • 4. Applied window graphics Only Trade name or graphic logo. Store description, • advertisements or tag lines not allowed. Entire graphic mounted no higher than 48” above floor • Not to exceed 20% of window area. • Submit to Landlord for review and approval. •
TENANT SIGNAGE TYPES LARGER TENANT FEATURE MARQUEES: Vertical or Building mounted signs to be used • only at specific locations to identify and emphasize visually prominent Tenants. Tenant shall provide a very high quality • design and presentation to Landlord for review and approval. Open pan-channel letters and logos with • exposed neon illumination Reverse pan-channel letters and • logos with halo illumination Three-dimensional, artistically • sculpted object signs
WAYFINDING SIGNAGE PEDESTAL MOUNTED MONUMENTS 1. Cor-Ten steel slab, laser cut kelp imagery 2. Edge lit acrylic tenant signs and directional arrows. 3. Non-illuminated acrylic Ventura Harbor marquee at edge 4. Concrete pedestal with flush LED up lighting. 5. Multiple strategic locations
WAYFINDING SIGNAGE BUILDING PAINTED WAYFINDING 1. Creative and Fun wayfinding 2. Energetic typestyles 3. Inspiration slogans 4. Strategic locations
TENANT DIRECTORY SIGNAGE BUILDING MOUNTED PLAQUES 1. 3-D Acrylic maps, 1 st & 2 nd floors, pin mounted to backboard. 2. Backboard to be high gloss varnish Teak. 3. Tenant plaques to be engraved brass plates with name and suite number 4. Strategic locations
Thank you!
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