Vancouver Fraser Port Authority Communications Robyn Crisanti - PowerPoint PPT Presentation

Vancouver Fraser Port Authority Communications Robyn Crisanti Director, Communications February 7, 2020 Vancouver Fraser Port Authority Vancouver Fraser Port Authority |

Strategic priority: Achieve broad trust and support Vancouver Fraser Port Authority | 2

We hope to be trusted by demonstrating meaningful action in pursuit of our mandate and vision. Vancouver Fraser Port Authority | 3

How we work to build trust • Relationships • Responsible action • Transparency and openness • Consistent and strategic brand Vancouver Fraser Port Authority | 4

Relationships • Community • Governments • Indigenous groups • Port users and customers • Tenants and terminals • Special interest groups • Partners and collaborators • Media Vancouver Fraser Port Authority | 5

Communication goals Example text slide (red) • To protect and enhance the reputation of the Vancouver Fraser Port Authority • To facilitate the achievement of Vancouver Fraser Port Authority initiatives • To increase awareness of the Vancouver Fraser Port Authority and support for port operations and growth Vancouver Fraser Port Authority | 6

Scope of communications work Example text slide (red) • Traditional advertising • Issues management • Digital advertising • Infrastructure communications • Content marketing • Public engagement • Website • Executive support • Social media • Internal communications • Support materials • Media relations Vancouver Fraser Port Authority | 7

Marketing Vancouver Fraser Port Authority | 8

Marketing Sample multi-content slide Vancouver Fraser Port Authority | 9

Marketing Vancouver Fraser Port Authority | 10

Scope of communications work Example text slide (red) • Traditional advertising • Issues management • Digital advertising • Infrastructure communications • Content marketing • Public engagement • Website • Executive support • Social media • Internal communications • Support materials • Media relations Vancouver Fraser Port Authority | 11

Results Example text slide (red) • Increased awareness, understanding, and trust • Increased favourability of the port Vancouver Fraser Port Authority | 12

Tips for liaison committee members Example text slide (red) • Understand the difference between the port authority and the port, including roles and responsibilities • Become familiar with the legislative mandate of the port authority, including our role in environmental protection • Recognize how much of our work relies on collaboration, engagement and consultation • Share your observations with us Vancouver Fraser Port Authority | 13

Questions? Vancouver Fraser Port Authority Vancouver Fraser Port Authority |