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GUERILLA RESEARCH Create a Better User Experience with Just 3 Customer Interviews
HELLO! I’m Jess Jones
WHAT IS GUERILLA RESEARCH
WHAT IS UX?
WHAT DO YOU WANT TO KNOW?
YOUR TURN
DEFINE YOUR GOALS
MAKE A PLAN AND STICK TO IT
WHO ARE YOU GOING TO ASK?
YOUR TURN
YOU ARE NOT THE USER
GET OUT AND ABOUT
TIMING IS EVERYTHING
WHAT ARE YOU GOING TO ASK?
YOUR TURN
“THE FIRST RULE OF USER RESEARCH: NEVER ASK ANYONE WHAT THEY WANT.” — Erika Hall, Just Enough Research
DON’T MAKE THEM DO THIS
DON’T LEAD THEM
THEY CAN’T PREDICT THE FUTURE http://cogdogblog.com/2017/06/those-flying-cars/
“WHAT DO YOU LIKE ABOUT...?” “DON’T YOU THINK…?” “DOESN’T THIS FRUSTRATE YOU?” “WOULD YOU USE THIS?”
“TELL ME ABOUT A TYPICAL...” “HOW DOES THIS MAKE YOU FEEL?” “IN AN IDEAL WORLD, HOW...?” “WHAT ARE YOU TRYING TO DO?”
HOW ARE YOU GOING TO ASK?
YOUR TURN
SHOW THEM THE MONEY
DON’T BE AWKWAR D
TAKE IT EASY
MIND THEIR BAGGAGE
NEVER, EVER EXPLAIN
DIG DEEPER
“TELL ME MORE.” “WHAT DO YOU MEAN BY…?” “MM-HMM.” “HOW DO YOU THINK…?”
WHAT DID YOU LEARN?
THIS IS NOT SCIENCE
FIND THEMES
KEEP GOING
SURVEYS They seem a lot easier...
THANKS! Any questions? You can reach out at jjones770@gmail.com or on LinkedIn (search Jess Jones).
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