Moving to Social Media Risks & Rewards November 29, 2018 You - PowerPoint PPT Presentation

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Moving to Social Media Risks & Rewards November 29, 2018 You May be Wondering What is the value of a regulatory body being on social media? If we join social media, are we making ourselves a target for criticism? Have

Moving to Social Media Risks & Rewards November 29, 2018
You May be Wondering… “What is the value of a regulatory body being on social media?” “If we join social media, are we making ourselves a target for criticism?” “Have we missed the boat on social media?”
Social Media & Our Mandate
Have We Missed the Boat?
Objectives • To build our profile and online relationships with the public, members, and our stakeholders. • To garner more feedback in our consultation process. • To promote other College-related content: Communiqué, annual report, policies, etc. • To provide customer service support in real time. • To be transparent about our processes. • To drive traffic to the website, the biggest repository of information for members and the public. • To build trust.
Costs of Not Being on Social Media The conversation is already happening…without us.
Building Our Social Media Presence Public & Stakeholders: • Promoting the use of the public register. • Posting notices about public consultations and their results. • Raise public’s understanding of what RPs can do/provide. • Engaging in conversations with psychotherapy community. Members: • Share new resources. • Reminders about deadlines (e.g. membership renewal, QA) and other obligations (PLI audits, etc.) • Promote Communiques, upcoming events (town halls, webinars), etc.
For Example… CRPO president @andrewbenedetto shares his perspective on the last year of learnings in our NEW Annual Report. [hyperlink] It’s #mentalhealthweek and CRPO is proud to play a role in ensuring excellent mental health care services are available. Congratulations to @HQO for publishing an impressive new resource on [XYZ aspect of mental health care system]. [hyperlink] We are looking forward to the upcoming meeting of other health care regulators being hosted by our colleagues at @osswssw. Here’s a pic of registrar @DebAdams speaking to a capacity crowd at the @AMHO conference this afternoon!
What do Other Colleges Do? • Live tweet Council meetings • Informing members around best practices for social media use • Set aside budget to target Facebook posts towards certain demographics • Communicate to employers • Run contests to increase followers • Provide customer service • Promote publications
Mostly It’s Pretty Quiet
What If It All Goes Sideways?
CRPO’s Position of Strength • Being late to the party means we have learnings from other colleges to lean on • Comms manager has experience handling tricky social media situations • Terms of use/commenting policy will be robust • CRPO has resources to consistently track, analyze and manage account & metrics • Having unhinged people post on our properties generally won’t reflect poorly on CRPO
Questions / Comments?

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