2018 Philly Theatre Week
Over 250 performances, 83 unique events, & 70 companies Spanning a 35-mile radius of Philadelphia’s City Hall 28 Free Events 36 $15 Ticket Events 19 $30 Ticket Events 50 Events Center City Philadelphia 18 Events Philadelphia 15 Events Greater Philadelphia
Participating Organizations 11th Hour Theatre Company EgoPo Classic Theater Players Club of Swarthmore Tiny Dynamite 1812 Productions Free Library of Philadelphia, Theatre PlayPenn Tongue & Groove Spontaneous A Different Path Films Collection Praise the Lord Players Theater Acting Naturally Inc. Inis Nua Theatre Company Pulley & Buttonhole Theatre Company University of the Arts - Ira Brind Acting Without Boundaries InterAct Theatre Company Apprentices Quintessence Theatre Group School of Theater Arts Almanac Juniper Productions RawLife Productions Villanova Theatre Arden Theatre Company Kaleidoscope Cultural Arts Collective ReVamp Collective Walnut Street Theatre August Wilson Consortium Kimmel Center South Camden Theatre Company, Inc. Wilmington Drama League Biello Martin Studio La Fábrica Temple Theaters' Side Stage Windish Music & Productions Bright Invention: The White Pines Lantern Theater Company The Give Me Your Hand Puppeteers Ensmeble / Tongue & Groove LGBTQ Arts Initiative The Hum'n'bards Theatre Troupe, Spontaneous Theater Company / Martha & Dotty featuring Hella Fresh Theatre Co. 44% of Producing Companies Philadelphia Theater Company New City Stage Company The Idiopathic Ridiculopathy Consortium previously involved in the Barrymore Awards for Bristol Riverside Theatre New Paradise Laboratories Theatre The Philadelphia Shakespeare Theatre Excellence in Theatre. Bucks County Playhouse Nick Jonczak The Renegade Company Cabaret Divas ON THE ROCKS The Road Company Theater Group, Inc. 56% of Producing Companies Chris Davis Opera Philadelphia The Wilma Theater have not been involved, or Cibo Ristorante Italiano Orbiter 3 The Word Players involved with Theatre CSz Philadelphia Osher Lifelong Learning Institute at Theatre Ariel Philadelphia only through the Curio Theatre Company Temple University Theatre Exile List-Serve. Dance Explosion Pen The Praise Productions Theatre Horizon Delaware Theatre Company Philadelphia Dramatists Center (PDC) Theatre in the X and Iron Age Theatre Denise McCormack, LLC Philadelphia Theatre Company Theatre Philadelphia/Philadelphia Green Alliance Chapter
Event Locations: Region
Event Locations: Philadelphia
Partnerships
Tickets and Revenue 5,348: Total Reduced-Price or Free Tickets sold during Theatre Week 1,421 Tickets Sold On TodayTix 865 of the tickets purchased were sold at the $15 price, with 556 being sold at $30 $29,108 Total Ticket Revenue on TodayTix From Theatre Week pricing on TodayTix. Excludes Box Office sales and donations. Revenue generated back to productions across Philadelphia.
2018: Theatre Philadelphia’s Theatre Week Budget Theatre Philadelphia spent roughly $20,000 on Theatre Week Marketing, PR, advertising, and content creation, bringing increased visibility for productions across the region.
Theatre Week in the News ● Aversa PR led press efforts ● Over 50 feature stories about the first Philly Theatre Week ● A digital and social media campaign to reach new audiences across the region, outlets that cover news beyond theatre
Theatre Week: Print, Radio, and Television
Theatre Week: Digital News
Digital Advertising: Capacity Interactive Report Media Spend: $3,999.70 369,562 Impressions Buy Tickets Link Clicks: 1,433 ● On the whole, we were able to drive 1,433 link clicks to buy tickets. TodayTix reported early on that about half of the total link clicks we were driving from your site resulted in a sale. ● We were able to reach 83,338 unique Facebook users, 76% of which were brand new prospects. ● Theatre Week efforts drove 1,433 clicks to the TodayTix website and 720 link clicks to affiliate websites.
Audience Responses A pool of 90 ticket buyers took our survey.
“How Did You Hear About Philly Theatre Week?” (Mark all that apply) Friend/Word of Mouth - 18.9% Theatre Philadelphia Website - 21.2% TodayTix - 27.8% Social Media - 36.7%
“Select the three most important reasons why you attended the performance.” (Mark all that apply) To Energize Your Own Creativity - 28.9% Spend Time with Friends or Family - 40% To Try Something New - 42.2% To Be Emotionally Moved or Inspired - 54.4%
Philly Theatre Week: Discover New Productions How many shows did you attend during Philly Did you see a show from a company you've never Theatre Week? seen before? 50% of surveyed ticketbuyers saw 2 or more 72.2% of surveyed ticketbuyers tried something shows! new!
Engaging and Increasing Audiences On a scale of 1-10: “After seeing their work in Philly On a scale of 1-10: “Following theatre week, Theatre Week, how likely are you to follow the work how likely are you to recommend a theatre of the artist or company in the future?” production in Philadelphia to a friend?” 93.3% of surveyed ticketbuyers answered at least a 7 out of 10. 87.8% of surveyed ticketbuyers answered at Word of mouth impact: 93.3% of surveyed least 7 out of 10. ticketbuyers answered at least a 7 out of 10.
Audience Anecdotes “I had been going to touring Broadway shows, but was often underwhelmed and disappointed considering how much I spent. The 3 plays I saw during Philly Theatre Week cost me much less than it did to see of those 1 touring shows - and I was wowed by the quality performances . Awesome week.” “A tremendous opportunity to become immersed in the vibrancy of the Philadelphia theatre scene with friends and family.” “It felt wonderful to immerse myself in the theater scene for a concentrated amount of time. I felt like I saw a wide range of performances and became closer with the people I attended with , as well as making new friends.” “I recently moved to Philadelphia and it was a great opportunity to be exposed to great theatre happening in the city. I'll definitely be seeing more shows in the near future.” “The diversity of the performances truly illustrate what this country was meant to be.”
Participant Anecdotes “ This city was craving something like Philly Theatre Week for years! Not only can it grow to become a greater initiative for this city, but it also expresses the collaborative passion that can be silenced in today's social climate. The art in this city is too often times exploited, and this was an opportunity to produce and have support free of cost and judgement.” “We had a patron who came down from outside NY to see her daughter at Temple when she heard about Theatre Week. She and her husband traveled back to Philly just for the panel discussion we hosted. She said she had no idea how much great theatre there was here, and that they have discussed moving to the area. ” “ Philly Theatre Week was an amazing way to gain audience members that we would have never had otherwise. ” “We had the joy of performing before a very small crowd of complete strangers one night- and it was one of the most magical evenings I've ever experienced at the theatre. Everyone in the crowd that night had found us through the Philly Theatre Week website. They all came ready to go on a journey, and we were lucky to tell a story for them.”
Announcing 2019 Theatre Week Dates
2019 Theatre Week: February 7-17, 2019 2019 Theatre Week Deadlines Submissions Open: September 4th, 2018 Event Submission Deadline: December 10th, 2018 Tickets On Sale: Tuesday, January 8th, 2019
2019 Philly Theatre Week Proposals ● Increased visibility and ad buys, including outdoor and collective buy-ins Curated spotlights and blog series, increased social media efforts and individualized posts ● ● Making the Most of our Ticketing Partnerships Increased Outreach and Education Efforts ● ● Website changes: A Theatre Week archive and directory Theatre Week Volunteer Committee ● ● Dining partners and packages Get Involved: Join Our Marketing Committee or a Theatre Week Task Force! http://www.theatrephiladelphia.org/get-involved
What’s Next for Theatre Philadelphia? ● Year-round marketing efforts to engage new audiences
Upcoming Events: Marketing & Speaker Series, Professional Development, and Happenings with Th eatre Philadelphia! ● Friday, May 11th Search Engine Marketing & Google Grants with Capacity Interactive ● Sunday, June 10th Tony Awards Party ● Monday, June 11th Bootstrapping Digital Content with Tribeca Film Festival ● Monday, June 25th 2018-19 Barrymore Season Orientation ● July: Weekly Summer Marketing Workshops with Robert Smythe
Thank you! www.theatrephiladelphia.org Facebook & Instagram @ TheatrePhiladelphia Twitter @ TheatrePhilly #TheatrePhilly
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