Untangling the marketing supply chain ADD YOUR BRAND HERE - PowerPoint PPT Presentation

Andrew Wood, Head of Strategy & Proposition COMMUNISIS Untangling the marketing supply chain ADD YOUR BRAND HERE

AGILITY SPEED VISIBILITY LOSS & WASTAGE INEFFICIENCIES COMPLEXITY

Manufacturer HO Co- Packers Ac/Cat Teams Takes the brief and  • builds the display in Marketing  quickest possible SC  time  In – house or Transactional • outsource Packaging packaging, creative Agencies agencies etc Design the • cutters, packaging Configures • layout and optimise Marketing Procurement Agencies Complete all services, • Hauliers creative, GTM, packaging, cutters, Load • Artwork, co-packing, transport movement In house and procured • Operational • Strategic and Operational • v strategic Poolers Supply the underload  Limited interaction in eco-  system Large customer and retailer  portfolio Limited in competition  Merchandising Retailer HO Agencies  Buying/Cat Teams Tactical • Marketing  Activities • SC  In store In – house or outsource packaging,  creative agencies  Standards/Acceptance •

BEEN THERE, TRIED THAT

IDENTIFIED VALUE IDENTIFIED WASTE UNPICKED THE CONTRIBUTED REDUCTION AND END TO END BY EACH LEADTIME SUPPLY CHAIN STAKEHOLDER IMPROVEMENTS PROCESS IDENTIFITED COLLABORATION RE-ENGINEERED OPPORTUNITIES THE ENTIRE ACROSS PROCESS INCUMBENT SUPPLY CHAIN BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

DELIVERS BESPOKE OFFERS TECHNOLOGY DIRECTLY TO THAT MEASURES SHOPPERS AT POINT IN REAL-TIME OF PURCHASE INCREASES DRIVES EFFECTIVENESS OF INCREMENTAL PROMOTIONAL SALES ACTIVITY BEEN THERE, TRIED THAT

BEEN THERE, TRIED THAT

CHALLENGE FOCUS IDENTIFY COLLABORATE CHANGE BEEN THERE, TRIED THAT