• Unlocking Sustainable Tourism in Wales • Creating Sustainable Destinations • Nick Ashby Green Key Coordinator Keep Wales Tidy
• Keep Wales Tidy • Caring for our environment together, now and for the future At Keep Wales Tidy we: Take action to make a positive difference • Put people at the heart of everything we • do Protect our environment for now and • for the future We do all of this for one reason – a beautiful Wales that is cared for and that can be enjoyed by everyone
Keep Wales Tidy background Est 1972 • Registered charity • Board of Trustees • 55 staff across Wales • Offices in Cardiff, Milford Haven and • Caernarfon Local staff work from home across Wales • FEE member; Blue Flag, Eco schools, YRE • and Green Key Our vision: ‘ A beautiful Wales cared for and enjoyed by everyone’
• Sustainable Tourism • Source Booking.com 2018 87% of global travellers want to travel sustainably but • only 39% are able to do this often The top reasons travelers give for choosing eco-friendly • accommodation are to help reduce environmental impact (40%), to have a locally relevant experience (34%) and wanting to feel good about an accommodation choice (33%) The percentage of travelers who have not considered • eco-friendly stays because they were unaware of their existence continues to decline, resting at 31% in 2018, compared to 39% and 38% in 2017 and 2016 respectively
Unlocking sustainability in the hospitality industry
The leading international eco-label for tourism businesses: Hotels and Hostels • Campsites and Holiday Parks • Small Accommodations • Conference Centres • Restaurants • Attractions • GREEN KEY
Foundation for Environmental Education (FEE) • A non-profit, non-governmental organisation • Promoting Sustainable Development through Environmental Education worldwide • An umbrella organisation with one member organisation in each country Five Environmental Education Programmes: • GREEN KEY
Development of the programme 1994: Creation of Green Key in Denmark 1998: Adaptation of Green Key in France 2002: Green Key became a FEE programme 2007: Milieubarometer in the Netherlands changed to Green Key 2010: Green Key available for international hotel chains (Rezidor and Starwood) 2014: Green Key entering an agreement with SGS 2016: New criteria recognised by Global Sustainable Tourism Council 2019: More than 3000 awarded establishments in 57 countries GREEN KEY
More than 3000 establishments in 57 countries GREEN KEY
Main advantages of tourism ecolabels Trustworthiness A proof for customers and partners that a tourism establishment has high sustainability standards. A frame for sustainability Step by step approach to help a tourism establishment achieve its sustainability goals. Cost-savings Saving resources means saving money. Acknowledgement Motivating reward for the whole team involved in achieving the ecolabel. Marketing The ecolabel can be used to market the high sustainability standards of the tourism establishment towards customers and partners. GREEN KEY
Why join Green Key? International widespread ecolabel High quality ecolabel with high with national experts standards 3000+ establishments in 57 countries Transparent programme with and 42 national offices. regular on-site audits and third- party verification. Industry specific programme Low-cost ecolabel Developed by the hospitality Run by a non-profit charity. industry and today managed by an independent charity. Benefit from 25 years of experience Internationally reputation Personal support from the Recognised by UNEP, UNWTO, and application to award with access Global Sustainable Tourism Council. to best practice database GREEN KEY
Green Key Application Process Register & apply at www.greenkey.org.uk GREEN KEY
Green Key Criteria GREEN KEY
Green Key Criteria GREEN KEY
Green Key Tools Carbon & Water Calculation Tools: Green Key Toolbox: GREEN KEY
Green Key International Marketing Website: Social Media Newsletter Map and News GREEN KEY
Green Key International Booking Partners GREEN KEY
Diolch Nick Ashby Green Key Coordinator nick.ashby@keepwalestidy.cymru @greenkeywales 33-35 Heol yr Eglwys Gadeiriol, Caerdydd, CF11 9HB | 33-35 Cathedral Rd, Cardiff, CF11 9HB 029 2025 6767 keepwalestidy.cymru info@keepwalestidy.cymru Cadwch Gymru’n Daclus yn gwmni wedi ei gyfyngu trwy warant. Rhif Cwmni: 4011164 Rhif Elusen: 1082058 Rhif TAW: 850 3958 13 Keep Wales Tidy is a Company Limited by Guarantee. Company Registration Number: 4011164 Charity Registration Number: 1082058 VAT Registration Number: 850 3958 13
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