UNILEVER OTM IMPLEMENTATION
MARTIN KLEINHEMPEL Global Process and Technology Manager Transportation Lead of Unilever Global OTM Design Authority
ABOUT UNILEVER
ABOUT UNILEVER Unilever is one of the world’s leading suppliers of fast -moving consumer goods. Our products are sold in over 190 countries and used by 2 billion consumers every day. In 2013 we achieved a turnover of € 49.8 billion and had 174 thousand employees. 14 Unilever brands have a turnover of € 1 billion or more Personal Care Foods Refreshment Home Care
OUR COMPASS STRATEGY Our vision is to double the size of the business, whilst reducing our environmental footprint and increasing our positive social impact. The Compass provides a blueprint for success by identifying what we must do to win share and grow volume in every category and country.
THE UNILEVER SUSTAINABLE LIVING PLAN We have long been working and reporting 1. We will help more than 1 billion on our impact on society and the people take action to improve their environment. Our Sustainable Living Plan health and well-being. brings together all this work and sets 2. We will halve the environmental many new targets. impact of the making and use of our products. Our Sustainable Living Plan will result in 3. We will source 100% of agricultural three significant outcomes by 2020. raw materials sustainably. SOURCE HELP HALVE 100% 1 BILLION ENVIRONMENTAL OF AGRICULTURAL PEOPLE IMPROVE FOOTPRINT OF RAW MATERIALS THEIR HEALTH OUR PRODUCTS SUSTAINABLY & WELL-BEING
GLOBAL ULTRALOGISTIK BUSINESS MODEL
Ultralogistik Europe HOW WE STARTED ….. Katowice, PL 2007-now From locally managed Raw & Pack Primary Secondary transports to one European Transport Transport Transport transport model € 290m Before Ultra: Different ways of • operating transports via 400 Suppliers 65 Factories 100 Warehouses 150+ Main Carriers (External) 4PL or - Factory or country teams or - Material Supplier - 2008: UltraLogistik • - Unilever Transport & Logistics - Internal 4PL (no truck owning) - Launched in 2008 Operations Centre • - E2E Transport Operations - Logistics service support
THE KATOWICE OPERATIONS HUB JOURNEY Colocated with the factory 2008 2003 2006 Unilever Unilever Unilever Transport Planning USCC founded in CH UltraLogistik Transport Operations Europe Office Poland & Baltics New Office 2014 2013 2012 New Service s …… Finance Operations Central Planning
ULTRALOGISTIK CAPABILITIES PART OF UNILEVER, NOT OUTSOURCED • Can challenge status quo • All shareholders driving Unilever optimization • Access to E2E information & people across functions PEOPLE AND COMMUNICATION • Well educated team, language skills • Service mindset • Dynamic and diverse team STANDARDISED & CONSOLIDATED ACTIVITIES • Scale benefits, synergies of centralizing the teams • Reporting: real visibility & focused improvements • Best practices across the region for value creation
DRIVING SUSTAINABLE GROWTH IN LOGISTICS • Customer Service On time in full focus, partnership approach, strong carriers. • Carbon Efficiency Measurement and reduction of CO2 emission for transport. • Cost Driven Deliver savings • External Recognition Winner European SC Excellence Awards in 2010 + 2011 Oracle Sustainability Award 2014 …….
OTM @ UNILEVER
< 2007 2008 2010 Various different Ultralogistik Transport Global Ultralogistik roll-out local or outsourced powered by global OTM Operations Europe TMS solutions solution 2013 2011/12 2014/5 2015* CHINA BRAZIL + INDIA US/CANADA TURKEY EUROPE INDONESIA MEXICO AUSTRALIA SOUTH PANAMA AFRICA 3 OTM > 2500 instances * planned
Katowice, PL Trumbull , US China* Turkey* Panama India Indonesia South Africa Sao Paulo, BR Australia*(operated from India) Building a network of control towers across the globe Common organizational model Scope of service - inbound, primary, secondary & international OTM deployed *) by end of 2015
SUCCESS FACTORS
Global • Functional Modules G • Core processes definition and guidelines o v Regional e r • Integration and EDI n • Business strategy a n Local c e • Legal / Fiscal • Markets Have the thoroughgoing governance implemented with Business and IT Steering Teams – Design Authorities and Solution Architects
PROJECT ORGANISATION Steering Team Programme Lead Programme IT Programme VP Logistics and IT Director Lead PM & Controlling Senior Directors Project Management Office Release Delivery Finance Business Partner Global Design Auth. Business Lead IT Lead Process Lead Solution Delivery Business Work IT SME Lead Business Lead IT Lead Streams Solution Architect Change Management WS Lead Technical infrastructure / Service Business Lead Introduction WS Lead Master Data Extended Stakeholders Business Lead IT Lead EPT / Categories / SUs WS Lead MCO Logistics / CS / DCs Procurement / Suppliers Testing & Cutover Carriers / Logistics Provider EU Logistics / Quality Business Lead IT Lead
DESIGN PRINCIPLES Ensure the architecture of the OTM product is effectively leveraged e.g. use of configurations and domain architecture to handle process variations, rather than expensive and inflexible code customisation
DESIGN PRINCIPLES Enable re-usability of process design globally; design once - deploy everywhere Ensure scalability and support for the strategic needs of the business
MASTER DATA Considerable influence in Planning results Freeze period recommended prior go-live Time and resource to collect, clean and validate
BULK PLAN TEST Requires accurate and complete master data Requires real volumes and scenarios for proper optimization
PERFORMANCE TESTING Ensure Performance is factored in during Design and Build Run Production like Performance tests in a Prod like environment Plan Performance fine tuning tasks with skilled technical resources
SOLUTION DESIGN AND DELIVERY Choose your partners carefully. Assess the expertise of the resources that they provide Keep the Solution simple and stay away from customizations. Complexity leads to performance and maintenance challenges
PEOPLE Skilled and knowledgeable business users with preference to IT Internal IT subject matter experts Dedicated teams for change management
We can't solve problems by using the same kind of thinking we used when we created them. Albert Einstein
THANK YOU
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